WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. 12 Product Page Conversion Strategies That Shant Be Ignored by Internet Search Engine Database Pointing out that "Your visitors enter your product pages.to

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JULY 7, 2008

For small companies trying to establish and expand a brand presence in the market, high production values are critical. Their prospective buyers, on the other hand, view case studies, new research, and how-to guides for better using a product or service as the top three, ranking all fairly closely.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 14, 2008

SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Four Tricks to Gain An Unfair Advantage on AdWords by Search Marketing Standard "Unfair advantage" may be stretching the case a bit, but author Andrey Milyan nevertheless presents four tactics that enhance your SEM results with Google AdWords.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

NOVEMBER 12, 2008

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Yet there are significant concerns about the future viability of the platform. With the financial crisis continuing to unfold daily, that simply isn't acceptable."

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Essential metrics in paid-keyword campaigns by DMNews Olivier Silvestre provides guidance on optimizing landing pages, ad copy and keywords through the proper use of actionable SEM metrics. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company." Can you buy customer loyalty? Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

FEBRUARY 25, 2008

And how can you most effectively use web analytics to make productive changes? One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean. How often should that be?

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

NOVEMBER 27, 2005

Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. I've written about this office products company's Web site before here, and that analysis still holds true – the company does have an excellent site overall, one that is feature-rich and does a lot of things right.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JULY 23, 2009

By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through." Search marketers embrace conversion reporting. "By

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. As noted above, trade publications were once the only way to reach niche audiences. While they still provide that service to some extent, trade pubs are no longer the only game in town.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

MARCH 5, 2008

Using these qualifiers can make searching much less frustrating and more productive. 4,000 Ads a Day, And Counting by Search Insider After establishing the problem: "the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JUNE 30, 2009

a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JANUARY 28, 2008

Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. For example, if what you sell is "data privacy encryption software for Oracle HRMS," then it arguably more valuable for site to show up well for that term than simply for a search on "Oracle software."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 24, 2005

I went on to help the bank develop project management lifecycles and processes in order to make the deliverables produced by the IT organization more market driven and cost effective, making products more attractive for the potential customers and enhancing the efficacy of the entire process. WMC: How do you market/promote your business?

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

JUNE 11, 2009

SEM is just the opposite; the labor cost of adding a single new keyphrase to an SEM campaign is negligible, but there is a cost for each resulting click. SEM = more keywords per page. In contrast, SEM lets you get your message onto the first page of search engines almost instanteously. You can SEM keywords you can't SEO.

PPC 20

PPC Paid Search Agency SEO SEM 20

WebMarketCentral

SEPTEMBER 24, 2009

5: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 Another strategy piece, this one on working outward from a solid website design, SEO and SEM through broader marketing tactics and media. #4:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

SEPTEMBER 19, 2008

The closer your product is to the low-cost, tactical, single-decision maker end of the scale (e.g. For products that are very expensive, strategic and involve multiple decision makers (e.g. Average cost per click varies considerably by industry and product type. Long-Tail Keywords rock.

SEO 20

SEO Long Tail Marketing Cost Per Click Ad Frequency 20

WebMarketCentral

FEBRUARY 11, 2008

story about how their lives will change if they use your products, or even better, why they should disrupt the status quo and bother at all, in the first place." Web users do not view social networking sites as a place to buy products and services." People Do Read Online -- Who Knew?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

FEBRUARY 18, 2008

Businesses often use language to describe their products or services that is very different from the language their customers use." Only by understanding and using the language that your prospects use to describe your product or service can you assure that your copy is productively optimized.

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

OCTOBER 24, 2007

The central contention of Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage by Mitchell Goozé and Ralph Mroz comes down to three points: 1) virtually every functional discipline in the modern organization (accounting, engineering, production etc.) The authors make a compelling case—up to a point.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

MARCH 11, 2008

by The Origin of Brands Blog Sure it does, says best-selling author Laura Ries in this entertaining and insightful blog post, for products like " perfume, condoms or erectile dysfunction drugs," but.hamburgers?! So bad it's actually kind of good.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20