Act-On

APRIL 29, 2024

Segmentation (the secret superpower of lead scoring) The whole practice of marketing automation depends on segmentation : automatically categorizing audience members based on demographics, firmographics, or behavior. Lead scoring is a type of segmentation. Lead scoring, segmentation, and nurturing are a powerful combination.

Lead Ranking 152

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 152

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

B2B Marketing Analytics

OCTOBER 12, 2020

When it comes to segmentation, most of the marketing teams pretty much rely on the lists (or smart lists) that are built inside the marketing automation platforms. Modern marketing teams are leveraging the data across the MarTech platforms to provide a 360-degree view of the customer/prospects and enable contextual segmentation for campaigns.

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Products & Services.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Predictive Response

JANUARY 3, 2023

One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. With Predictive Marketing, one common strategy for list segmentation is to use the audience data collected from Zoom Webinars, Zoom Meetings , or Eventbrite content. What is List Segmentation?

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Products & Services.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Leadspace

SEPTEMBER 8, 2019

In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. But it is key is to focus on what benefit of segmentation is the most important for you. Addicted to customer reviews of products?

Segmentation 48

Segmentation Webinar Metrics B2B Marketing Lead Scoring 48

Contently

JUNE 12, 2017

Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase site traffic and user engagement. In this webinar, you’ll learn: The difference between content segmentation and content personalization (and how they work together).

Segmentation 87

Segmentation Personalization Webinar Metrics Content 87

SmartBug Media

MAY 14, 2020

In one of my previous blog posts, “ Guide to Setting Up Email Workflows for Webinars ,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. Step 1: Segment Your Audience and Write the Emails.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Martech

APRIL 22, 2024

Consider factors such as company size, industry segment, job titles, and pain points. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. This creates a sense of connection and increases engagement.

Lead Generation 103

Lead Generation Lead Ranking Tactics Lead Scoring 103

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. Don’t try to test everything.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Litmus

FEBRUARY 17, 2022

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. When it comes to what personalization looks like in practice, it starts with basic segmentation. How can you segment your audience based on factors like purchases, product use, and persona?

Webinar Metrics 82

Webinar Metrics Work Management Personalization Marketing Management 82

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Didn’t make the live webinar? We recorded the whole thing.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Adobe Experience Cloud Blog

MARCH 9, 2017

Author: Jon Spenceley Everyone loves attending webinars, right? But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Webinars take planning, and you promote the heck out of them to build your live audience. Not exactly.

Lead Ranking 130

Lead Ranking Lead Scoring Sales Qualified Leads Webinar Metrics 130

Porch Group Media

FEBRUARY 2, 2022

Consumers have found new ways to engage with brands, shop for products, and live their daily lives. In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Lack of segmentation! The data you have in your CRM is general, and email segmentation helps you to divide your subscribers into small groups based on demographics, similar traits, or behaviors. Live event or webinar invitations.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. “ChatGPT, help me write an engaging email for our upcoming webinar on content marketing trends, targeting mid-level marketing professionals.”

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

ANNUITAS

MARCH 21, 2023

As nearly everyone seems to be talking generative AI, this is not surprising but an addition that adds significant value in terms of potential productivity gains. The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Branding Brand Identity 111

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Delivra

AUGUST 30, 2021

Product News September 2021. With 40 additional data fields available to you, you can merge data into your messages or use these data fields in your segmentation and automation strategy. . Find best practices guides, information on events and webinars, insightful blogs… Take me there! August 2021 Product News .

Product 52

Product SMS API Privacy 52

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Humanity and empathy messaging.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

BenchmarkONE

MARCH 26, 2020

Oh, webinars. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. Those wonderful perks, however, cannot be achieved if you don’t adequately prepare and plan for your webinar. . There’s a lot to do when it comes to hosting a webinar.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Litmus

AUGUST 10, 2020

In this webinar, Ivana Simovic —Senior Marketing Manager at Knix —joined us for a candid interview about the challenges of holiday planning in 2020, how she’s planning for multiple holiday scenarios amidst all the uncertainties, and what success looks like for retailers in 2020. Didn’t have a chance to watch the webinar live?

Webinar Metrics 72

Webinar Metrics Planning ROAS Bandwidth 72

FunnelEnvy

MARCH 17, 2020

Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. And what really makes Segment so powerful is its 300+ API integrations with top marketing technology platforms. That’s it!

Segmentation 59

Segmentation Personalization Ideal Customer Profiles API 59

Litmus

JANUARY 13, 2022

That’s why we brought on Jess Materna (Director of Product Marketing) and Jordan Sawyer (Head of Account Management at Kickdynamic) to help you make personalization a priority in 2022. Watch the webinar recording below, and read on for answers to your top questions. Then, that removes the manual content production.

Webinar Metrics 70

Webinar Metrics Personalization Ideal Customer Profiles Click Rate 70