Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segme ntation to improve your email campaigns, ads, and even your blog content. Here are just a few.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

The Point

OCTOBER 11, 2022

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Marketers are better off segmenting messages and campaigns by 2-3 key personas. Buyers want information of value that isn’t just a list of reasons to buy your product.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. That’s also the reason why webinars attract highly targeted leads.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segm e ntation to improve your email campaigns, ads, and even your blog content.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Martech

NOVEMBER 20, 2023

That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences.

Click Rate 96

Click Rate Display Email Campaigns Validation 96

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately. Payment Plan.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. Let’s consider an example: Suppose you’re launching a new product and want to track sales as a KPI.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. Continuous testing and optimization are essential for improving email marketing performance over time.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Litmus

AUGUST 10, 2020

In this webinar, Ivana Simovic —Senior Marketing Manager at Knix —joined us for a candid interview about the challenges of holiday planning in 2020, how she’s planning for multiple holiday scenarios amidst all the uncertainties, and what success looks like for retailers in 2020. Didn’t have a chance to watch the webinar live?

Webinar Metrics 73

Webinar Metrics Planning ROAS Bandwidth 73

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SendX

JULY 30, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. You can segment your audience to offer a more personalized experience tailored to the user’s intent. Both channels use some degree of targeting and segmentation. Why Should You Invest Into SEO?

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

SendX

DECEMBER 17, 2020

Email marketing is a simple effective strategy that converts prospects into customers through content. When a prospect becomes a customer, they may have some doubts about the product. You can also send reminders for renewals due, new resources, webinars, blog posts, and more. It is a great soft selling technique.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

JULY 29, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. You can segment your audience to offer a more personalized experience tailored to the user’s intent. Both channels use some degree of targeting and segmentation. Why Should You Invest Into SEO? Tell a Story.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Sana Commerce

FEBRUARY 6, 2024

Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Marketing Insider Group

SEPTEMBER 21, 2020

It answers questions like: Do they need your product? If the prospect takes that initial action, you can be sure they have at least some interest in your product or service and are ready to be nurtured into a sales accepted lead. Next, your sales team will connect them via phone, email, or even a retargeting campaign.

Lead Qualification 357

Lead Qualification Marketing Qualified Leads Lead Ranking Sales Qualified Leads 357

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. Didn’t have a chance to watch the webinar live?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

Navigate the Channel

AUGUST 23, 2023

The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. Crafting an attention-grabbing subject line and a compelling email body is just the start. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Hubspot

FEBRUARY 14, 2024

A focus on user benefits over product or service features. Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% Ackerman suggests that you ask your email subscribers for continuous feedback. Use segments.

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

NOVEMBER 29, 2021

Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Email Marketing KPIs Email marketing comes in many forms, including nurture programs, acceleration tracks, and go-to-market one-offs, to name a few.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Can You Use AI for Small Business Marketing?

Small Business Marketing 260

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 260

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Final Thoughts What is Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Only B2B

OCTOBER 3, 2023

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. Streamlined Sales Cycle: MQLs are already educated about your products or services and have expressed genuine interest.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Salesforce Marketing Cloud

APRIL 1, 2022

Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Vision6

DECEMBER 17, 2023

These folks have a problem and are checking if your product can solve it. Sales Qualified Lead (SQL) Sales Qualified Leads (SQLs) have gone through your website, maybe tried out products, and are now ready to meet your sales team. They have shown high interest and can be qualified and nurtured based on product or service usage.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52