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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Sign up for your webinar. The social vetting process for products has become almost entirely self-directed.

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Generating More Qualified Leads with MQLs: A Pathway to B2B Success

Only B2B

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. Their actions signal a genuine interest in your offerings, making them prime candidates for conversion into customers.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Analyze and segment data Of course, insights alone cannot power an effective sales pipeline or marketing campaign.

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5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

Consider engaging with your audience through various channels, such as email marketing, social media, webinars, or industry events. Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours.

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Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

Marketing, business development, and other teams dedicated to lead generation typically use various tactics such as gated content, webinars, and forms to capture leads and evaluate their fit with the company’s target audience. He also subscribes to the company’s newsletter and attends a webinar on improving team collaboration.

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Digital Events Are the New Black

Content4Demand

ON24 and its partners isolate useful sections and modularize them into additional evergreen touchpoints to continue reaching new audiences in the form of blog posts, social media quotes and even derivative webinars. Consider including bite-sized segments and quick tutorials, and make everything as easy as possible for viewers to access.

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Top 5 Tools & Tech to Personalize at Scale

Televerde

A triggered email that goes out via your marketing automation platform might look something like this: Hi (First Name), I noticed you attended our recent webinar on (insert topic) and wanted to make sure you didn’t miss our upcoming (insert topic podcast) featuring (podcast host)! Here’s where dreams become reality.