Zoominfo
NOVEMBER 22, 2019
Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) Technographics (Tech stack) Do they use technologies that complement your own products? Products & Services What products or services interested them at the beginning?
Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.
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KoMarketing Associates
AUGUST 2, 2018
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. That’s more time than brands spend on email copywriting, designing, coding, or any other aspect of email production. How dedicated are marketers to future planning? “It hours per email on average.
Customer Experience Matrix
MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.
Brandpoint
MAY 18, 2020
That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.
Content Standard
SEPTEMBER 29, 2014
Eventually, it will come time for you to measure content performance and show return on investment (ROI) for your work. For a lot of decision makers, ROI isn’t tracked in social shares, page views, or thought leadership, but in bottom-line movements like sales. Kick-start the Content Measurement by Blogging.
DiscoverOrg
AUGUST 14, 2018
Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). Do they use technologies that complement your own products? Products & Services.
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