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A guide for finding product-market fit

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145
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Viral Marketing in B2B - It Works!

Anything Goes Marketing

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. So, does that mean content marketing is dead?

Tips 363
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10 best influencer marketing tools you need in 2022

Sprout Social

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Influencer outreach tools can help you automate this process and personalize your messages to increase response rate. It’s a quick and easy way to create viral content for your brand. Stay on top of trends.

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What not to do on social media in 2021

Sprout Social

From the skateboarding, cranberry juice and “Dreams” combo we didn’t know we needed to the #BlindingLights challenge, TikTok is where trends are born and go viral. Use Tags to categorize content related to upcoming events, campaigns or product launches and then use the Tag Report to analyze what resonated the most with your audience.

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10 Email Marketing Trend Predictions from the Experts

Litmus

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

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Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign. Rollover effects to showcase products. Interactive product image carousels controlled by the email recipient. Interactive email elements that drive engagement. Animated buttons and CTAs.