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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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How To Do Effective Targeted Sales Prospecting

PureB2B

Targeted sales prospecting , or the technique of reaching potential customers who belong to specific customer demographics from specific channels, is re-emerging as a solution to sales and marketing teams who are struggling with lead generation. Creating customer profiles for targeted sales prospects.

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 257
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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Steps your buying committee must go through when purchasing a prospecting solution.

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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. Do you have your prospects’ email addresses and direct dial phone numbers on hand? In fact, there are a host of obstacles that keep sales reps from being their most productive selves.

Product 264
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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. But the most successful companies have been able to amplify their sales productivity along with their GTM efficiency.

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The Impact of Direct Dials on Sales Productivity

While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?

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7 Winning Lead Generation Strategies to Drive Growth

Identify the stakeholders who are in-market for your products/services. Target and reach your highest-value prospects. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Create content and messaging that compels decision-makers to act.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. How to incorporate buyer intent data into your outbound prospecting.