Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. A low-value entry point.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. On a typical day, we’d be shocked if you spent 8 hours on the phone. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. It’s simple math.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Vision Edge Marketing

MARCH 23, 2021

Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. R&D produces new products. Measurement. Competitiveness.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. Thus, tackling enablement is both adds value and clearly enhances productivity. A point not to be missed is what Salesforce calls “Grounded Prompts.”

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Vision Edge Marketing

APRIL 12, 2022

B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value. They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Product 184

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. No such guide exists.

CPO 145

CPO Product Work Management Enterprise Management 145

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market.

Differentiation 297

Differentiation Service Product Paid Search Agency 297

Zoominfo

JUNE 12, 2023

ZoomInfo has built its own business on execution and efficiency, and it’s our priority to help our customers do the same. About 60% of your leads should be coming from GTM plays each quarter, according to Bushy. But the most successful companies have been able to amplify their sales productivity along with their GTM efficiency.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

APRIL 28, 2020

This sudden adoption of working-from-home technologies by businesses all over the world does not apply to Slack alone. This sudden adoption of working-from-home technologies by businesses all over the world does not apply to Slack alone. So, what does this mean for our businesses? So, what does this mean for our businesses?

Paid Search Agency 258

Paid Search Agency Product Companies Lead Ranking 258

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. Each plays a critical role in the product launch marketing strategy.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 114

Work Management Marketing Management Software Product 114

Zoominfo

SEPTEMBER 29, 2022

Nobody likes being criticized, even when they know it might be good for them. Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. For people who built that product to not be front and center when that’s happening is a huge loss.” Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). This data-driven iteration on business growth can offer your organization the benefits of scalability, global reach and industry validation—if you can adopt it effectively and it’s a good fit for your company.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Martech

FEBRUARY 22, 2024

With this understanding, the key to success as the orchestrator is sustainable productivity and balance. Dig deeper: 20 ways to make your marketing team more productive Decoding the music of the mind: Brainwaves Imagine for a moment, you are on a boat in the middle of the ocean. Protocols and documentation keep everything grounded.

Product 88

Product Intent Creativity Customer Surveys 88

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Biznology

FEBRUARY 4, 2021

COVID-19 has caused businesses around the world to move their operations virtually which has led to an uptick in employees working remotely. It can be distracting working from home — but facing a global pandemic makes it even harder. Whatever your situation may be, working from home can be a challenge.

Product 197

Product Social Media Barriers Media 197

SmartBug Media

JULY 5, 2023

When it comes to an effective product page that converts , details are key. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential. Use bullet points and short paragraphs for easy reading.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Why did we choose these KPIs?

Top of Funnel 124

Top of Funnel Planning Product Ad Frequency 124

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. will be one of many your audience sees. If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 105

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. What if we redirect our efforts toward prioritizing collective well-being? While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support.

Product 81

Product Brand Identity Branding Allocation 81

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Heinz Marketing

APRIL 29, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. I’m not a productivity expert. But productivity is something I’ve been thinking about a lot lately. But that doesn’t mean I’m at peak productivity. It must be time to check out.” Tips I’ve Found to be Helpful. I wish that I was.

Product 122

Product Tips Marketing Analytics Tools Barriers 122

Contently

DECEMBER 21, 2022

Christmas will be canceled! His nose will be the beacon lighting the way! Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. What is that?

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Hand out goodie bags.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. Hobby horse — not (initially) intended as a scalable business.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. Why we care. of all search queries.

Studies 78

Studies Paid Search Agency Google Product 78

SmartBug Media

JANUARY 25, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. However, it can be time-consuming to review long transcripts when in a hurry.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Launch Marketing

AUGUST 10, 2022

They clearly outline the target audience and ideal buyers for the product. All of these points matter especially for a B2B product launch. The new product was developed because there of a need for it in the marketplace. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products?

CMS Development 75

CMS Development Product Buyer Personas Industry CMS 75

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119