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Is Pinterest Pointless for B2B Firms?

B2Bbloggers

So that’s why some pins on Pinterest, whether they are of funny pictures or cool products, end up linking to unwanted sites. You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Viral Traffic = High Bounce Rates. There’s the Copyright Issue.

B2B And A Resistance To Video Marketing

B2Bbloggers

B2B marketing seems especially difficult to pull off with video, since you’re often selling parts or products in bulk or hard-to-illustrate services. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. Video Optimization Seems Daunting. The more familiar you are, the easier it is.

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B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

Scouring the social networks for mentions of your company and products. Social media objectives can be “hard” – things like driving people from your social media pages to landing pages where they can buy products or download white papers. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements.

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25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Here are 25 tips to help you get the most out of it: Create a company account: In addition to your personal account, set up an account for your company on LinkedIn and connect with existing business associates and clients to establish a network of people who already know your brand and its products or services. Now to complete her “Awesome Tips” series, she takes on LinkedIn.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

7 Reasons You Can’t Afford to Ignore Lead Nurturing

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But that doesn’t mean you should just ignore these leads or throw them right out the window along with the bad leads.  A key component of a good lead management system is implementing lead nurturing, which allows you to develop relationships with your leads in a timely and effective way by setting up targeted email campaigns.  By following up with these leads and providing valuable content to further educate them about your industry, company, and product or service, you move them farther down your sales funnel until they are ready to become customers. 2. Source: Gleanster Research).

6 Tips for Understanding the B2B Business Decision-Making Process.

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Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. Buyers fear that a bad purchase decision could lead to loss of time/money/productivity/data/hardware/resources for their business. Why buy?

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

So we started by driving a cross-functional social media strategy that involved input from marketing, sales, service, communications, branding, all our relations teams (analyst, press, media, influencer) and product teams. One of the ways we are delivering on that vision is through interviews with B2B marketers. Enjoy the read. Michael: Our customers are passionate. It’s about being real.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

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In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers. Have a Voice.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Determine the behavioral trends that are changing in your market and consider how they will impact your products. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. Return to core messaging. Be more open as a company. Get buy-in first. All

7 Steps For Dealing With Negative Blog Reviews And Comments.

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&# Or Does It? 5.

Five Tactics To Create A Winning B2B Facebook Contest

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In a sweepstakes, entrants fill out several fields with their contact info and press “enter.” In a “choose your favorite” style contest, you give entrants a few images too look at — maybe variants of a new product or logo — and click on their top choice. geography, position in company, experience with your product/service). Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter.

Content Marketers: How to Think and Act Like a Publisher

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In Part 1 of How To Think And Act Like A Publisher , we focused on defining your core objective (Profit), the importance of both editorial quality and variety (Editorial), and the systematic creation and production of your content (Production). Buyer personas define your optimal buyer(s) – the human beings, (the people with emotions) for whom your products and services are intended.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

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Michael’s sales, product development, online, search and social media marketing expertise provide him with the unique perspectives that today’s market requires. Michael started his career in sales, product management and marketing roles with the Nielsen Company, the global marketing information leader. The good news is that you are not alone! Step 1: Help them see the new reality.

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Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Find out what would make your customers and prospects more productive.  Whether it’s ROI, popular engineering formulae or productivity/efficiency calculations, calculators can be an effective B2B app for boosting your brand and your customers’ productivity. Thanks! Or Does It? 5.

Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

Nobody cares about your product. Nobody cares about your product. If you want to turn social media folks into purchasers then you need to focus on their experience with your brand, not the product or services your offering.”. If you’re a tech company, use social media to determine your next product offering. Zappos.com isn’t selling products,” Walters says, “It’s selling experience.” Develop Content Beyond your Product. Create community not product marketing and you’ll see sales roll in. What’s the magic pill you ask? It’s easy.

Three Steps To Create Awesome Product Content

B2Bbloggers

Convey the point of your product or service in an attractive way. Explain to the reader what they need to do next in order to obtain your product or service. 1. Particularly if you’re offering a complicated product like a SaaS platform or a B2B consulting process, the importance of simplicity in your Point cannot be understated. In many cases, companies with complex products (like B2B software for example) would do well to put together a short video. Imagine running a brick and mortar retail shop. This is even truer with your company’s website.

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5 Ways To Use Data Insight In Marketing Strategies

B2Bbloggers

Knowing what new technologies are out there to automate these complex processes and making sure they are updated as soon as cutting edge products appear is the best way to cut time, human and financial resources as well as stay ahead of competition. Today many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Keep data up-to-date.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. To this end, Roy is responsible for product strategy, management and expansion. Or Does It? 5.

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

Today’s B2B websites must do more than just sell products and services in order to be truly effective. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. Great storytelling sparks emotion. What stories to tell …. Your company. rich company background can tell a lot about how the business has grown and where it is going. Your customer. Your brand.

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

Consider the marketing potential for illustrating the versatility of your product. By using a pinboard to display international customers using your product in various locations around the globe, you can underscore the strength of your brand. Relate your pin board to topics that depict key aspects of your product or service. The “Pintential”. The Social Scoop. Who’s in the Pin?

5 Secrets Behind A Strong B2B Content Marketing Strategy

B2Bbloggers

Just think: Even with a stellar product or service, chances are high that someone else offers a service or product that addresses similar problems. In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Don’t be a bore. Make it personal.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

Save tabbed groups for the social media-related sites you visit such as productivity tools (mentioned below), your listening posts, bookmarking sites and your company’s social media venues. Take advantage of the free productivity tools such as Hootsuite , Tweetdeck , and Seesmic which allow you to monitor your followers’ and your activity in the Twittersphere and on other social sites. 

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Demand Generation Marketing automation facilitates demand generation through targeted marketing programs that drive awareness for a product or service. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. How can we help you Make Good Media?

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Pay close attention to product placement in the next few weeks – Is there more end cap placements for Old Spice, more Signage, etc. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

The chat revolved around several topics like scenarios where B2B videos can go viral, the advantages between slick or raw production styles, the differences between in-house and out-sourced content, techniques and “secret” recipes, etc. chevypham : outsource for creative content, editing, production, but in-house editorial for appropriateness and relevancy. Here are some highlights.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

So a company that does consistent production of audio or video content will see a big improvement in visibility when people are searching for the topics those programs relate to. You can also incorporate audio testimonials from clients who’ve used the product. If it’s a video podcast you can incorporate demonstrations of the product. It can happen when you a create podcast.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

The suggestions on starting with your customers especially resonated with me – they know your product and company best, and can provide real-world feedback, rather than a second-hand opinion. Ron_Hudson : Involve existing customers/clients in product/service improvement/development. How do they interface with PR, customer service, product development? They paid to belong.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

You should be aware of what (and where) people are talking about you, your brand, and your products. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Sign up.

The Future of Marketing: The Greatest Marketing Challenge of our.

B2Bbloggers

Check out Pandora and Uber Twitter.  We’ll see more of this as everyday, basic content changes as time progresses, so start organizing your product or service offerings now. Major, mass market product launches are happening this year. 9:30 A.M. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2. 11 P.M. Or Does It? 5.

17 Essential Tools You Need To Produce Your Own Videos

B2Bbloggers

Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. And that charge is the genesis of Reel Social Media’s new video production toolkit, 17 Essential Tools You Need To Produce Your Own Videos. Or Does It? 5.

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B2B Marketing Resource Management [#B2Bchat]

B2Bbloggers

Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News. Or having the resources, but not feeling that you are getting the best bang for your buck. It’s all about setting expectations and tracking results. If you are looking for job/projects now, what skills are most in demand?

B2B Brands and Integrated Marcom—Are We Ceding Control to Social.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? The reality of branding from a B2B perspective is that marketers were never really in control.  Or Does It? 5.

#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.

B2Bbloggers

But are the buyers of products and services in the B2C world really that much different from their counterparts in the B2B world? May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Eastern (5:00 p.m.

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A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

You know why the product or service is good, but if they don’t understand the value they’re getting out of it, or how it’s likely to improve their current dilemma, then what good is it to them? Within this process the customer’s need thus their reason to buy, can often be overlooked. This is no different to a business pitch. Read his blog. 50 Ways To Make 2011 Rock 2.