Just think: Even with a stellar product or service, chances are high that someone else offers a service or product that addresses similar problems. In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Don’t be a bore. Make it personal. MORE >>

So that’s why some pins on Pinterest, whether they are of funny pictures or cool products, end up linking to unwanted sites. You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Viral Traffic = High Bounce Rates. There’s a Spam Problem. MORE >>

Scouring the social networks for mentions of your company and products. Social media objectives can be “hard” – things like driving people from your social media pages to landing pages where they can buy products or download white papers. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.  MORE >>

In Part 1 of How To Think And Act Like A Publisher , we focused on defining your core objective (Profit), the importance of both editorial quality and variety (Editorial), and the systematic creation and production of your content (Production). Buyer personas define your optimal buyer(s) – the human beings, (the people with emotions) for whom your products and services are intended. Distribution Distribution, from a publishing standpoint, deals with getting the editorial product into the hands of the readers. It is by no means exhaustive or all inclusive. Sign up. MORE >>

Michael’s sales, product development, online, search and social media marketing expertise provide him with the unique perspectives that today’s market requires. Michael started his career in sales, product management and marketing roles with the Nielsen Company, the global marketing information leader. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you? Are they still unconvinced? MORE >>