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  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Product] The 9 Biggest Misconceptions About Video Production
    Quoted in  The New York Times , “71 % of mobile traffic will be video by 2016,” says Suraj Shetty, vice president for product marketing at Cisco. Before you start planning your own video production shoot, learn about the 9 biggest misconceptions about video production. 1. Today, everyone has a smartphone. videos.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Product] 3 Quick Ideas to Improve B2B Blogging Productivity
    Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time. All of our posts have a call to action at the end.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] How Your Products Influence Your Brand
    Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. Most people are reasonable and realize that things occasionally go wrong. Thoughts?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 28, 2015
    [Product] Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable
    Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Sell products or services because of your blog , or indirectly. This is what’s called the  KLT factor.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Product] Marketing Your Multi-Product (or Multi-Division) Brand
    Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products. Base Interest on Behavior.
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Product] How to Have More Productive Group Brainstorms: 10 Tips to Get Everyone Involved
    In order to keep your business competitive and have more productive brainstorms, you need to account for different personality types, points of view, and preferred ways of learning. How to Have More Productive Group Brainstorms. 1) Allow people to submit ideas anonymously. Management Leadership Productivity Daily TOFUThe lesson?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Product] Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
    To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Product] The Organization Geek's Productivity Tools
    What productivity tools do you used to keep yourself organized and on point? I’d love to hear new suggestions for great tools to use in the comments below. productivity tools I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. Awesome Window & Tab Manager. love lists.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Product] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
    The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing. With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 14, 2015
    [Product] Important Research on Email That Impacts Your Sales Productivity
    I don’t know about you, but I get a little twitchy when I see unread messages in my inbox. In fact, I often get an overwhelming compulsion to stop everything and check them out immediately
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 18, 2016
    [Product] Sales Productivity: Stop Wasting Your Time on This
    Did you know that distractions consume an average of 2.1 hours each day? What a waste of time
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Product] Lower the Cost and Boost the Productivity of B2B Sales
    47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company. 58% of reps make quota (CSO Insights).
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Product] 10 Drool-Worthy Product Pages (And Why We Love Them)
    If you look at how product pages take shape from company to company, you''ll notice they truly run the gamut. Some go for the direct approach and put up an image of their product with short explanations of why visitors should want it. Of course, some companies fare better than others at creating awesome product pages.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Product] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 2) Pocket. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh? For more content like this, subscribe to Insiders.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 5, 2015
    [Product] 4 Aspects Every Outstanding Product Announcement Needs
    Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Here’s a great product announcement email from Picjumbo.
  • HUBSPOT  |  SATURDAY, AUGUST 15, 2015
    [Product] Can You Guess the Brand Behind These Clever Product Descriptions?
    product description should sell. Sometimes, the best way to persuade is through clever and intriguing copy -- words so enticing they make even the most mundane products seem exciting. See if you can guess the product behind these seductive product descriptions. This post originally appeared on HubSpot's Agency Post.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Product] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. B2B social media marketers sometimes think that their product or service is not sexy or interesting. It could be the social media.
  • MARKETING ACTION  |  THURSDAY, JANUARY 24, 2013
    [Product] 6 Tips for Productive Prospecting
    Here are six ways to make prospecting productive. Know why they bought your product (ask them if you have to) and be able to verbalize this in no more than two sentences. The post 6 Tips for Productive Prospecting appeared first on Marketing Action Blog - Act-On. Know your best customers , the ones you want to replicate. Focus.
  • WRITING ON THE WEB  |  MONDAY, MARCH 31, 2014
    [Product] Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate
    How can you develop more productive blog writing habits ? Perhaps these productivity tips are nothing new, but like most things in life, if you don’t use them they don’t work. Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog writing business blogging content marketing tips productivity writing tips
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Product] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
    The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcasts
  • WRITTENT  |  WEDNESDAY, AUGUST 13, 2014
    [Product] How to Write Product Descriptions that Sell
    Killer product descriptions that induce sales aren’t necessarily hard to write. On the contrary, once you know the formula and key ingredients that make one up, you can follow a simple series of steps every time you write a new one for a product. Product descriptions are meant to be short and quick to read. Keep it Short.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Product] 14 Essential Elements of a Flawless Product Launch
    Getting ready to launch a new product? So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. 14 Product Launch Lessons for New Product Marketers. 1) Be crystal clear about your buyer persona.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Product] How to Be More Productive: Tips & Tools for Boosting Your Performance at Work [Free Ebook]
    But instead of striving to shut out the distractions, too many resort to multitasking -- a temptation that can reduce productivity by up to 40%. To help you navigate the challenges of time management, we've created How to Be More Productive: Tools to Increase Employee Performance. How to turn productivity goals into long-term habits.
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Product] 5 Practical Writing Techniques to Double Your Productivity
    Frustrated because you know you could be more productive, if only…? Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive. Here Here are five very practical writing techniques that have helped me become a more productive writer. Join the club. Check.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Product] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. That''s right, Facebook has 27 different ad products -- and they''re coming to realize that''s too much. Facebook is also modifying its current product offerings, in addition to paring them down. The result?
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Product] Countdown for a Successful Rolling Product Launch
    I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. Month 8 – Create some initial messaging in your new product space. Month 7 – Write a product launch plan.
  • THE POINT  |  WEDNESDAY, JULY 27, 2016
    [Product] How Do We Find People Who Are Ready to Buy Our Product?
    A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. The post How Do We Find People Who Are Ready to Buy Our Product? Does that mean you should only ever use late stage content? No it doesn’t. But don’t limit yourself to those offers.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Product] How to Create and Market a ‘Cool’ Product with Social Media
    These cool kids on the block, the got-to-have them products, speak to our sense of self and identity. This “cool product” says  something about who I am as person. So how do we as marketers help the market decide we have a cool product? First, you must ask yourself what is it about your product that makes it cool.
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Product] Increase Productivity With Keyboard Shortcuts
    Though mice and trackpads are great for doing sensitive stuff like design, when used correctly, keyboard shortcuts save time and boost productivity. productivity Did you know that in the early days of computers, the mouse didn''t exist? Everything was done by keyboard. Convenient, time saving shortcuts. Close tab : ? + W. Shift + T.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    The one struggle that sets me off as soon as I hear it in a top-funnel context, though, is when marketers complain that “there aren’t enough people interested in our product…”. Of course, I don’t mean sweeping your product away like filth; I mean literally marketing your product as if you were marketing dirt. Yup dirt. 
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Product] 8 of the Weirdest Shark Tank Products That Got Investments
    Whenever you watch an episode of Shark Tank , there always seems to be at least one product an entrepreneur pitches that makes you go: "Whaaa?". If every product (or service) that got pitched on the show was perfectly reasonable, and perfectly matched to some target market, the show's ratings would likely plummet. Don't believe it?
  • HUBSPOT  |  SATURDAY, JANUARY 3, 2015
    [Product] 5 Productivity Tips for Your Next Business Trip
    But I understand that productivity is an art that takes practice, and I’m willing to put in the work by iterating upon my travel strategies. I’m continuously looking for ways to be my most productive while traveling. In your experience, what has helped you optimize your productivity while traveling? meeting the next day.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Product] Productivity Tips: 9 Tools to Tame Your Inbox
    According to Tom Pisello, aka The ROI Guy , email overload costs organizations about $5,000 per user in lost productivity each year. Email and productivity. Pew reports “Just 7% of working online adults feel their productivity has dropped because of the Internet, email, and cell phones, while 46% feel more productive.”.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Product] Want to Boost Office Productivity? Start With These Break Room Hacks [Infographic]
    There's more to productivity at work than blocking Facebook or only checking your email at certain intervals. Productivity Office Life Daily IGSSIt turns out that taking breaks -- and I don't just mean for lunch -- can do wonders for your long-term focus. That's where your office's break room comes in.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Facebook Launches Product Ads
    Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Second, Product Ads allow you to show customers more than one product per ad. You no longer have to pick one product or service and hope that it resonates with your audience. Multi-product ads. Two things.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Product] 5 Ways To Be More Productive on Instagram
    Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Instagram for Business from Instagram on Vimeo.
  • HUBSPOT  |  SUNDAY, APRIL 3, 2016
    [Product] 9 Simple Tips for Running More Productive Remote Meetings [SlideShare]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. More and more companies and agencies are establishing remote working options for employees as flexibility in work schedule and location has become an important benefit for top talent. And one of these is running effective meetings.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Product] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 Want to learn more about these new products?
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Product] Apple’s Big Product Announcements
    We all get pretty excited when Apple makes new product announcements and yesterday wasn’t any different. The video drove home the point that no one designs products better than Apple. And in our opinion, they really have the products to back that claim up this time. longer Apple video viewing. What more could you ask for?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Product] How Strong Company Cultures Increase Productivity, Passion and Profit
    Some people think cultures can’t be created , that they’re a product of how leaders inspire their customers and employees. strong company culture inspires employees to be more productive because they realize they love what they do and with whom they work. Ask not what you can do for your company. Ask what your company can do for you.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 25, 2014
    [Product] 4 New Social Productivity Tools For The Workplace
    Last summer, I wrote an article on Social Productivity Hacks For The Workplace. As you know, a lot can change in a year, so I wanted to follow up with some new ways to make the workplace more social, more transparent, and more productive! 1. Related Stories How to Be Socially Productive: Tips From The Social Media Pros!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Product] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? The post Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well?
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Product] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    SEO tools help make the job of the search marketing professional more effective, either in analysis, productivity, or management (one, both, or all three). Productivity & Management: Basecamp , Dropbox , Google Docs , Microsoft Excel, (and exploring Confluence ). Learn from them. Buying links purely for keyword rankings.
  • B2B MEMES  |  THURSDAY, FEBRUARY 3, 2011
    [Product] A Lesson from the Digital Productivity Terrorists
    Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training. Yet we were exactly as productive as we needed to be.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Product] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Before you invest in #martech,  consider the #customerexperience you want to create Click To Tweet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 2, 2012
    [Product] How Product Marketing Can Thrive in a Content Marketing World
    by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Sometimes content marketing feels like it’s about everything but the problem your product solves. Talk the Topic, Not the Product. But let’s be real.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product] Understanding productivity in the Information Age - MIT Sloan Newsroom
    Understanding productivity in the Information Age. The researchers found that information workers whose strong e-mail networks allow them to receive new information sooner than their peers — or to receive more pieces of new information — are likely to be more productive than their less well-connected counterparts. Alumni.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 11, 2014
    [Product] Avoid This Brain-Draining Distraction to Increase Sales Productivity
    Learning something fast requires concentration. To make sense of it all requires you to really wrap your brain around it. So does coming up with a new strategy for a perplexing sales problem or figuring out how to enter a new market. Distractions of any sort slow your absorption of new material. Agile Learning
  • AD YOUR COMMENT HERE  |  FRIDAY, MAY 18, 2012
    [Product] Content Production and Your Communications Program [Slides]
    Today I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG. Why is a content production strategy important and how can it benefit your existing communications and marketing programs? Content Production and Your Communications Program.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Product] Why You Should be Using Product Listing Ads Right Now
    Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. These sites are massive e-commerce aggregates, allowing customers to have access to all types of products from virtually anywhere. What are the benefits?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Product] 7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard
    For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. There's no one-size-fits-all approach to being productive, and there certainly isn't a finish that guarantees we'll get it right every time. Ever wanted to conduct a productivity experiment on yourself? Length: 1 hr.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 26, 2014
    [Product] Does The World Cup Distract From Sales Productivity? [Infographic]
    InsideView Culture sales productivity football how many people watched the world cup InsideView World Cup Sales Productivity during the World Cup soccer world cup World Cup 2014 Infographic World Cup Brazil World Cup info graphic World Cup viewership Ahh, the World Cup. It It only comes around every four years.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2016
    [Product] Gartner: Buyers Demand Less Product-Pitch, More Value-Story
    The challenge: Reshape your marketing content and sales conversations from pitching-products to better communicating and quantifying your unique value and customer story. According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.
  • VOLACCI  |  MONDAY, FEBRUARY 17, 2014
    [Product] Rockefeller Habits [Ben's Productivity Podcast]
    What You Must Do to Increase the Value of Your Fast-Growing Firm productivity Tip of the day: Read Verne Harnish''s Mastering the Rockefeller Habits. Chapter one is called ''Mastering Growth'' and if you''re not growing your business, then your business is dying so ''Mastering Growth'' is the first chapter. Ben Finklea, CEO Volacci.
  • WRITTENT  |  WEDNESDAY, JUNE 11, 2014
    [Product] 7 Habits of Insanely Productive Freelance Writers
    Maintaining productivity outside of an office environment can be difficult, especially for freelance writers who have no boss but himself or herself. You can change your daily routine to become insanely productive, though. What other habits help make you insanely productive? Plan Ahead. Task List. Research First. Outline.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 25, 2014
    [Product] 7 Ways To Be More Productive On Social Media
    Ways To Be More Productive On Social Media by Tammy Kahn Fennell - Maximize Social Business. Related Stories The 5 Top Social Media Networks in China How To Grab Attention with Your Social Media Updates Social Media Influence Marketing : Publish Like a Pro!
  • HUBSPOT  |  SUNDAY, JANUARY 3, 2016
    [Product] A Case for Social Selling: How It Can Increase Revenue, Productivity & More [Infographic]
    What if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet? The modern buyer is changing and starting to rely on social media for input and information on products and services. This post originally appeared on HubSpot's Sales Blog. But the numbers don’t stop there.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 10, 2013
    [Product] Why We Need to Reverse-Pimp Our Products Like McDonalds
    McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer. million views.
  • HIVE9  |  WEDNESDAY, MAY 4, 2016
    [Product] Why You Don’t Need More Technology Products, You Need Products That Do More
    Marketing technology can do amazing things. With all the potential that data, automation, and the myriad tools now available have put within our reach, it’s an exciting time to be a marketer. Hive9
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 30, 2010
    [Product] Fantasy Football Sacks Productivity – Infographic
    Sales Data Social Selling Technology B2B business productivity cowboys da bears delaware facebook fantasy football football fun facts indiana linkedin lost productivity mean machine moral boost north dakota raiders sales productivity social media team building twitter warriors
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Product] The RIGHT Way to Weave Product Mentions Into Your Marketing
    Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? We've often advised companies to stop talking about their products and focus on offering helpful content instead. No surprise there. Makes sense.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Product] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. series.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 28, 2013
    [Product] 3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%
    It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx. Increased sales from new products from 6% to 24%. Risk involved.
  • HUBSPOT  |  SUNDAY, MARCH 6, 2016
    [Product] Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands
    Sometimes, though, a brand’s identity is so intertwined with a type of product that any attempt to branch out can be, well. Needless to say, these products didn’t stay in grocery store freezers for long, as consumers were unable to disassociate the minty fresh taste of Colgate toothpaste from Colgate spaghetti. really weird.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Product] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    When consumers search for products like yours, 14% of the results could very well be product videos. 73% More Visitors Who Watch Product Videos Will Buy. Did you know that your products are more likely to sell if you create videos for them? 71% of Consumers Think Video Explains the Product Better. Ecommerce
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Product] Infer Makes Headlines with Latest Product Innovations
    In a recent byline article, Infer’s senior director of product marketing, Sean Zinsmeister, explains the pitfalls and opportunities of DIY predictive modeling, and which three key questions teams should ask themselves before putting the task of model building into the hands of the everyday marketer or other business function. ”  .
  • VERTICAL RESPONSE  |  SATURDAY, MARCH 28, 2015
    [Product] 5 Product-Selling Email Subject Line Tips for Retailers
    Once your email is opened, you can sell your product by directing them to your website or social media pages. What problem does your product solve? The post 5 Product-Selling Email Subject Line Tips for Retailers appeared first on VerticalResponse Blog. Emails that are designed to sell need an attention-grabbing subject line.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 29, 2012
    [Product] Cold Call Motivation Tips That Keep Sales Productivity High
    Here are some cold call motivation tips I've used to keep my sales productivity high. Dealing with the daily grind of making sales call after sales call. It can be tough to keep going when you have to continually be prospecting. One call fades into the next. You feel like you're saying the same thing over and over again. Try new things.
  • VIDYARD  |  FRIDAY, JANUARY 15, 2016
    [Product] B2B Video Production: 15 Experts Pass Their Best Advice to You
    15 Experts Spill Their Greatest B2B Video Production Advice. We know that more and more marketers are bringing production in-house. So 15 video experts dished their best advice on B2B video production so you could nail that in-house shoot. Did you ever dream of being the next Mario Lemieux or Wayne Gretzky? Get the Guide.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Product] What Is Product Marketing? The Simple Explanation We've All Been Looking For [SlideShare]
    Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question -- but don't worry, it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere. Driftt.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Product] 9 Steps to Highly Productive B2B Lead Generation
    Before you approach your target market you need to wrap your mind around exactly what makes your product, service, or solution different than competitors’ offerings. The ability of one of your products and/or solutions to solve their problem. 4. 78% of B2B marketers say lead generation is their biggest challenge. Create a Strategy.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Product] The Best Ways To Promote New Products on Instagram
    When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals. First and foremost, your product image needs to be high quality. Posting images of your new product is great, but it’s not enough to drive sales.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 4, 2013
    [Product] 13 Tips For Increasing Sales Productivity in 2013
    Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket. Asking, “let me know if you have any connections that may be interested in my products,” will beget silence. Take Personal Time  If you are overworked, you will not be as productive.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 4, 2015
    [Product] Marketing isn’t alone — HR software landscape with 547 products
    My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. The post Marketing isn’t alone — HR software landscape with 547 products appeared first on Chief Marketing Technologist. So why am I posting it here? Two reasons. An anomaly. think we’re in terra incognita.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Product] 10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)
    Tips for better blogging productivity: The goal is to be as effective as possible when it comes to productivity so you actually can have time for things like blogging. Tips for better blogging productivity. Tips for better blogging productivity. Tips for better blogging productivity. Content Blog
  • VIDYARD  |  MONDAY, JULY 18, 2016
    [Product] Video Marketing How-To: Getting the Most From Your Video Production Agency
    This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production. First Name*.
  • VIDYARD  |  MONDAY, NOVEMBER 23, 2015
    [Product] 10 Video Production Mistakes You Don’t Know You’re Making (And How to Fix Them)
    Throughout the production process, however, mistakes can be made due to tight deadlines or stakeholder demands. Here are the 10 most common video production mistakes and how to fix them. 1. Your For videos that explain a technical product or procedure, this scripting process can be difficult. Your Script is too Technical.
  • VOLACCI  |  WEDNESDAY, JANUARY 22, 2014
    [Product] Sales Systems [Ben's Productivity Podcast]
    sales systems , productivity Today''s tip: Build sales systems supported by your processes. Transcription Hi this is Ben, welcome to the podcast, episode five. This is a quick two-minute podcast that helps executives think and be more efficient with their businesses. Things like that are some of those 10. How do you onboard and train them?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Social, mobile, cloud and big data: knowledge as a product
    This time around, the change is happening to an intangible product: knowledge. The post Social, mobile, cloud and big data: knowledge as a product appeared first on Biznology. Seeing how complex it is to actually realize the vision that looked so great in PowerPoint, they may get discouraged and  wonder why everybody is doing that.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product] Does Your Product Need a Pick-Me-Up?
    How do you know if it’s time to give your product or service a facelift? Fortune 500 businesses have tons of data and product marketing analysts to help them decide, but what’s a small business to do? If your product has become stale or no longer meets a customer’s needs, this is a risk. Good question. How do you know?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Celebrating InsideView’s 100th Product Release
    Customer Success InsideView Culture Product Showcase A number is just a number, right? The number 36 or 82 or 108 have no more significance than the number 100, right? Well then why do we celebrate Sweet 16s and 50th anniversaries and terrible twos?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Product] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report. their banners ads.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Product] How to Be Socially Productive: Tips From The Social Media Pros!
    We all want to be productive in our businesses, and on social media is no exception.  This month I reached out to a few awesome social media pros and asked them the simple question: What are your top tips for being socially productive?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 22, 2013
    [Product] [Video] 3 Doable Strategies to Increase Sales Productivity
    If you want to increase sales productivity and get much more done, here are a couple strategies to improve time management skills: Block your time out. If you''re like everyone else these days, you''re overwhelmed with way too much to do and not nearly enough time to get it done. One of our biggest problems though is something we can control.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Product] The Science of Productivity: How to Get More Done in a Day
    In many cases, we are the ones responsible for our own lack of productivity. Since most of us more successful and happy when we''re productive, we''ve all become a little obsessed with hacks and shortcuts. Is there a secret to high productivity? But with some work, many of the barriers to productivity are solvable.
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Product] Save Time Blogging: 15 Proven Productivity Hacks
    Not necessarily – they’ve probably just mastered the art of productivity. I’ve been creating web content professionally since late 2010. Perhaps the worst thing you can do for your productivity is stopping to self-edit. Every writer has a magical state of total productivity – for convenience’s sake, we’ll call it the zone.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Product] Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]
    Highlights include: Audience first: At the core of Paul’s message is that data is not just for targeting and optimization— it should be the foundation of your product marketing, from which your creative and content flow. Then he shows us how they adapted their product marketing in response to those insights across multiple marketing channels.
  • HUBSPOT  |  SATURDAY, MARCH 21, 2015
    [Product] The #1 Productivity Investment Sales Teams Are Making This Year [Research]
    There are several levers sales leaders can pull to boost their teams'' productivity. While there''s no clear "right" answer to this question, data from the Miller Heiman Research Institute can at least help sales leaders compare their productivity investment plans with those of their peers. Inbound Sales Productivity Daily
  • CLOUD POTENTIAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Product] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. read more.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Product] Why Your Product Is Not What You Sell
    For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not  the thing you sell. Kodak’s downfall stemmed from its focus on its product rather than the experience its product enabled. Let’s take a look at an example. At
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Product] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. However, these images can only help with your productivity so much. Signals.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Product] How to Build a Perfect B2B Product Page
    There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Here''s how to do it. 1) Research how visitors consume your product pages.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 27, 2013
    [Product] 5 Social Productivity Hacks For The Workplace
    Social Media Productivity Facebook Facebook group HipChat Instagram MarketMeSuite Social Media Marketing Social network Twitter Featuring Contributions from Global Thinkers. Related Stories How to Scale Your Social Media Writing Team The Anatomy of a Well-Executed Mobile Facebook Contest How do YOU Define Social Recruiting?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Product] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.
  • VOLACCI  |  FRIDAY, MARCH 21, 2014
    [Product] Business Tempo [Ben's Productivity Podcast]
    Keeping a Steady Business Pace is Crucial to Daily Operations productivity , podcast Transcript: Hi, welcome to the podcast. wanted to talk today about setting a business tempo. This is something I learned about in the Rockefeller Habits book and you''ll hear me talk about a lot of things that I learned there. And that goes until 11 o''clock.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Product] 5 Tips to Punch Up Your Product Descriptions
    Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Is a fun and quippy product description going to catch their eyes, or do they prefer just the facts? Consider Your Buyers.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Product] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
    Written about by many, but first introduced to me by HubSpotters Jonathan Kim and Brian McMullin , walking meetings increase your productivity by actually keeping your body and mind moving throughout the discussion. Cheetah-Like Productivity Tools. Keyboard shortcuts and productivity tools will only get you so far. Timeboxing.
  • DOCALYTICS  |  TUESDAY, APRIL 28, 2015
    [Product] Product Update: Timeline + Notifications
    Marketing Sales ProductHave you ever been heading into a meeting or a call and wanted to get up-to-speed on with the person with whom you are going to be speaking? Most of us have, and to that end we launched features last week that will allow you to quickly know what content a prospect has viewed in a more consolidated view.
  • HINGE MARKETING  |  TUESDAY, APRIL 12, 2016
    [Product] What Is the Cost of Video Production for the Web?
    Shooting, editing and production required specialized equipment and expertise. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. There are three basic factors that drive productions costs.  Most video producers want to produce a good product
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 14, 2014
    [Product] Useful Tools for Happier and More Productive Social Media Writers
    That wouldn’t be a bad thing if they were productive through all that time on the computer, but time wasting is a problem. Many social media writers spend too much time writing a single post.
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