B2B INTERNET MARKETING STRATEGIES | WEDNESDAY, OCTOBER 13, 2010
[Product] Cloud Marketing Triggering an Application Land Rush
Entirely new companies are springing up to grab their share of entirely new markets by building their core products on top of cloud marketers’ platforms. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. Simon Stanlake. CTO, HootSuite. That’s where HootSuite comes in.”.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 16, 2013
[Product] Become a Master of Productivity with IFTTT [VIDEO]
You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. Have any IFTTT recipes you use to be more productive? The post Become a Master of Productivity with IFTTT [VIDEO] appeared first on VR Marketing Blog. Yeah, we do too. Did you send enough tweets?
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 3, 2010
[Product] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Have you seen the changes to the LinkedIn Company Pages?
HUBSPOT | THURSDAY, OCTOBER 13, 2011
[Product] 6 Tips for Building Great Product Pages
However, what you may not realize is that you need to optimize every single page on your website -- especially your product pages. Here are 6 great tips for building effective product pages for your ecommerce website. Turn Product Pages Into Great Content. com/product-category/product-name. Think: [link].com/product-category/product-name.
ACHIEVE MARKET LEADERSHIP | TUESDAY, FEBRUARY 12, 2008
[Product] Compete Better, Use Your Competitors’ Products
Venture capitalist Stu Phillips of Ridgelift Ventures writes about companies needing to “eat their own dog food” when it comes to using their products. He makes the point that they’ll understand product issues and fix them faster if they do. And yet, I see technology companies using ONLY their own products internally.
CRIMSON MARKETING | THURSDAY, MAY 30, 2013
[Product] 8 Ways to Ensure Your New Product Launch Succeeds
'Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.” ” 8. ” .
AD YOUR COMMENT HERE | MONDAY, JULY 22, 2013
[Product] As a Communicator, it helps to think like a Journalist
Content Production brand journalism communications Ragan storytelling 'We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field.
TRADESMEN INSIGHTS | THURSDAY, AUGUST 12, 2010
[Product] New Product Launches: Don't Overlook Your Distributor Partners
Distribution is a key link in the launch and if your distribution isn’t on board or even understands what or where this product fits into your overall strategy, it’s going to be hard for them to sell. The key here is to make sure they have your product on the shelf so when the contractor comes in and asks for it, they have it.
HUBSPOT | FRIDAY, OCTOBER 4, 2013
[Product] Productivity Tools and Techniques to Stop Wasting Away Your Workday
'Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. However, these images can only help with your productivity so much. Signals.
LOOPFUSE | MONDAY, JULY 18, 2011
[Product] Dave Rosenberg: Match your Product to your Customer's Needs
Dave Rosenberg, entrepreneur and founder/CEO of Nodeable, talks about what he feels are two of the hottest spaces for startups right now, cloud computing and large data storage. These services are needed as infrastructure in other startup endeavors and provide a great opportunity for growth. You have [.].
VIDYARD | THURSDAY, AUGUST 29, 2013
[Product] Video Production 101, episode 3: Lighting up your video content
'Moving on along with our five part Video Production series, I’m proud to present the latest episode all about lighting. The post Video Production 101, episode 3: Lighting up your video content appeared first on Vidyard. Want to learn more? Enjoy it all from the cockpit of your own spaceship!
INBOUND MARKETING AUTOMATION BLOG | FRIDAY, APRIL 9, 2010
[Product] Does Canadian Marketing lag the US in Productivity?
Specifically, about our persistent lag in productivity growth relative to our US neighbour, and why the productivity gap is so important to our Canadian economy and our [.] Tags: Blog Posts Canadian Marketing Marketing Automation Marketing Productivity No related posts.
AD YOUR COMMENT HERE | MONDAY, JULY 30, 2012
[Product] Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008
[Product] Internet resources on information overload and productivity | ManagingIO
Internet resources on information overload and productivity. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Lifehack.org - Popular blog with tips on how to increase productivity (e.g. Putthingsoff - Blog on productivity with a cute cat. ManagingIO. About.
CONTENT MARKETING FOR BI | WEDNESDAY, SEPTEMBER 29, 2010
[Product] Help! My Product is Boring!
The products we sell are not easy to get excited about.”. Either you need to find another product at another company to market—or give up marketing all together. tried to think of some products this survey-taker might be referring to. My point is every product – EVERY PRODUCT – should either fill a need or create an opportunity.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 22, 2012
[Product] Managing Inside Sales Rep Productivity
As an in-side sales manager, driving productivity is always on my mind. They struggle with the productivity in its most simple form. Think about yourself or your peers as undergraduate college students and what your stance on productivity was. Productivity is achieving balance and consistency in your work. and 1.5s…
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 8, 2012
[Product] The 5 New Must-Have B2B Marketing Skills
don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured. Demand Generation b2b marketing Content Marketing Eloqua key marketing skills marketing automation Product Marketing sales and marketing social media marketingWhen the CMO is unimpressed – skills.
CRIMSON MARKETING | TUESDAY, NOVEMBER 5, 2013
[Product] The Next Stage in Marketing Evolution: Cross-Channel Attribution
Corporate Marketing Product Marketing 'The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge.
SALES INTELLIGENCE VIEW | MONDAY, JULY 18, 2011
[Product] July Release – Making Sales and Marketing More Productive
Filed under: Product Updates Tagged: CRM , inside sales , Microsoft Dynamics , netsuite , product , Salesforce , SugarCRM , update. Product Updates CRM inside sales Microsoft Dynamics netsuite product Salesforce SugarCRM updateWe are happy to announce that our July 2011 (v64) release is now live.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 5, 2013
[Product] Countdown for a Successful Rolling Product Launch
I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do.
HUBSPOT | FRIDAY, SEPTEMBER 13, 2013
[Product] 14 Essential Elements of a Flawless Product Launch
'Getting ready to launch a new product? So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. 14 Product Launch Lessons for New Product Marketers. 8) Run a sales test on the new product.
INDUSTRIAL MARKETING TODAY | THURSDAY, MAY 26, 2011
[Product] How Manufacturers can Resurrect Product Content from the Dead Zone
Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. Post them to your branded YouTube channel.
SAZBEAN | WEDNESDAY, FEBRUARY 2, 2011
[Product] How Your Products Influence Your Brand
Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. Most people are reasonable and realize that things occasionally go wrong. Thoughts?
FOLLOW THE LEAD | WEDNESDAY, JUNE 30, 2010
[Product] AA-ISP names ZoomInfo ‘Provider of the Year’ for SaaS, CRM, Productivity
Conference in Boston earlier this week, the American Association of Inside Sales Professionals (AA-ISP) has named ZoomInfo “Provider of the Year” in the SaaS, CRM, Productivity category. . The award is significant because it recognizes ZoomInfo for the company’s ability to drive productivity and results for inside sales organizations.
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Product] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
'Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? The post Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well?
WINDMILL NETWORKING | TUESDAY, DECEMBER 24, 2013
[Product] How to Be Socially Productive: Tips From The Social Media Pros!
'We all want to be productive in our businesses, and on social media is no exception. This month I reached out to a few awesome social media pros and asked them the simple question: What are your top tips for being socially productive?
AD YOUR COMMENT HERE | THURSDAY, JULY 21, 2011
[Product] 10 Interesting Content Ideas for You
content production blog content ideas Facebook Online Communities TwitterCreating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. We thought we’d pull a few good ones out for you, below. Relate your how?to
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
[Product] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro. Does it work?
HUBSPOT | MONDAY, APRIL 1, 2013
[Product] HubSpot Launches Visionary New Product for Targeting Prospects
As marketers, we've also felt this pain, which is why we're excited to announce the launch of an exciting new product to address it. This ground-breaking product required tireless effort by our R&D team, over 100,000 hours of development time, and access to the world's top experts in engineering, vision sciences, and marketing.
HUBSPOT | WEDNESDAY, APRIL 10, 2013
[Product] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
Written about by many, but first introduced to me by HubSpotters Jonathan Kim and Brian McMullin , walking meetings increase your productivity by actually keeping your body and mind moving throughout the discussion. Cheetah-Like Productivity Tools. Keyboard shortcuts and productivity tools will only get you so far. Timeboxing.
AD YOUR COMMENT HERE | THURSDAY, JULY 25, 2013
[Product] How to make your visual content beautiful (and not just for Pinterest) #infographic
Content Production Infographics curalate engagement images infographic pinterest 'We came across this fantastic infographic from the Curalate blog that discusses how brand can drive engagement using visual content and images – “marketing without words” if you will. In particular: Lightness of your photograph.
PUZZLE MARKETER | THURSDAY, JULY 12, 2012
[Product] Make Time for the Not Urgent
This quadrant will improve you product. ” Work-Life / Productivity entreleadership productivity stephen covey task management time managementOriginally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Go offline if need be.
AD YOUR COMMENT HERE | THURSDAY, MAY 26, 2011
[Product] #BWENY Session: The Future of Content Curation
content production CurationPanel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience?
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 26, 2013
[Product] How the Right Social Media Dashboard Can Increase Your Social Productivity
asked him … Continue Reading How the Right Social Media Dashboard Can Increase Your Social Productivity by Tammy Kahn Fennell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'I grew up with a dad who ran (and still runs) his own small business. Follow-up is perhaps the most.
FOLLOW THE LEAD | TUESDAY, JUNE 1, 2010
[Product] Pre-production half the battle in creating meetings with C-level
Whatever you do, don’t mention your product, service or company. Guest Blog | Jill Konrath. Ever try to set up a meeting with a senior-level executive? Then you know how tough it is to connect with these crazy-busy people who are never in their office, rarely answer their phones and seldom reply to voicemail or e-mail. Subscribe to RSS.
SMASHMOUTH MARKETING | MONDAY, AUGUST 10, 2009
[Product] Genius.com Accelerates The Close Part 2 - Smashmouth Product Review
The product is so rich in features that this article alone will not do it justice. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist. you get the picture).
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Product] 4 Tips for Truly Memorable Product Announcements
Who doesn't like a good product announcement? Here are a few ideas for planning out your next product launch or other company announcements. Use the suspense tactic to lead into a major product announcement, new partnerships, or big events. How else can you making your product launches and company announcements truly memorable?
CRIMSON MARKETING | THURSDAY, JANUARY 9, 2014
[Product] The State of Blogging [Infographic]
More than half indicate they would participate in product reviews. Pro bloggers are approached to write about or review products 8 times per week. Corporate Marketing Infographics Product Marketing 'Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. B2B Infographics ).
REVENUE JOURNAL | WEDNESDAY, NOVEMBER 14, 2012
[Product] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. read more.
FEARLESS COMPETITOR | THURSDAY, MARCH 7, 2013
[Product] Video Coaching and Production Services from Marketing Made Simple TV
Author : Buffer, Inc Website : [link] --> The post Video Coaching and Production Services from Marketing Made Simple TV appeared first on Fearless Competitor. 'Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. Sandra Zoratti. What do you think?
PUZZLE MARKETER | THURSDAY, JUNE 28, 2012
[Product] 15 Tips to Become Better in Your Career
Read the The 4-Hour Workweek by Timothy Ferriss on ideas on personal automation and productivity. Work-Life / Productivity ask why automation develop mentors life-long learning networking productivity story telling the black swan thought leadershipHopefully you will find value in some of them and adopt them into your own career.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Product] 12 Tips to Instantly Enhance Video Production Quality
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Here are the 12 tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Pre-Production. Top Pre-Production Tips: 1. Production.
B2B INTERNET MARKETING STRATEGIES | SATURDAY, APRIL 24, 2010
[Product] Google’s Next Big Thing
Finding the “next big thing” doesn’t mean growing your business incrementally or having new product lines that are profitable. The history of software and Internet companies is littered with highly successful one-trick ponies whose corporate success hinged on the lifecycle of the one product category they came to dominate.
CRIMSON MARKETING | THURSDAY, NOVEMBER 14, 2013
[Product] The Video Marketing Manual [Infographic]
Corporate Marketing Infographics Product Marketing 'Text from infographic: On the internet today, video reigns supreme. No other form of web content offers the same level of audience engagement and emotional connection. By 2016, online video will be the largest single generator of consumer internet traffic worldwide. Every day 75 million U.S.
FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 18, 2011
[Product] Financial Product Marketing in 2011: The Death of “Free”?
This isn’t a new concept, but the requirements and minimums are getting higher and fees are being considered for products that, not too long ago, banks were incenting their customers to use. Similarly, Fifth Third Bank stopped offering free checking to new customers unless a direct or automated deposit program is selected.
MARKETING ACTION | MONDAY, FEBRUARY 25, 2013
[Product] Increase Sales Productivity with Marketing Automation
If the sales team’s productivity increases 15 percent each day, revenue should also significantly increase. Ultimately, in order to increase productivity, Nancy strongly suggested implementing marketing automation, which could help you connect with your audience and uncover hidden opportunities. Calculating sales capacity.
CRIMSON MARKETING | TUESDAY, JUNE 25, 2013
[Product] 3 Ways to Gain In-Depth Market Research Insights
But when you probe deeper, by asking open-ended questions, you discover that the thing they care most about is that the product never fails. In one real-life example, the interviewer probed deeply enough into the circumstances surrounding a product glitch that she discovered the interviewee (a system administrator) now hated the vendor.
MARKETING INTERACTIONS | SATURDAY, SEPTEMBER 12, 2009
[Product] Sales 2.0 Conference: Creating a More Productive Sales Pipeline
Lee Levitt of IDC's Sales Advisory Practice presented the keynote making a case for a measurement framework for creating a winning sales pipeline based on ensuring every player participating in the sales process knows their role on the team to contribute effectively to increasing win rates. Every deal is not a fit for your company.
FEARLESS COMPETITOR | SATURDAY, MARCH 3, 2012
[Product] How to Turn Your New White Paper into a Great Lead Generation Product
B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. You post it.
HUBSPOT | WEDNESDAY, NOVEMBER 7, 2012
[Product] 13 Types of Product Content Sales Needs to Close More Deals
While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.
VOLACCI | WEDNESDAY, FEBRUARY 12, 2014
[Product] No Regrets [Ben's Productivity Podcast]
'Tip of the day: Productivity - make sure you know where you are headed - check in - align with the main purpose in your life. Live your life with no regrets productivity Transcript: Hi this is Ben, welcome back the podcast. want to talk to you about something that I think is really important. Ben Finklea, CEO Volacci.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 5, 2011
[Product] 15 Blog Posts to Increase Sales Productivity
It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. One of the best ways to learn to be more productive as a sales person is to learn what is working and what is not by other experts.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 24, 2012
[Product] 5 Things You Can Do Right Now to Increase Your Productivity
The quiet hours are always the hours during which the most productive work gets done. Do this just one hour a day and you’ll see a quick jump in your sales productivity and sales volumes. Group Your Prospects into Niches. ?Outline for each of them. This makes it a lot easier to communicate with your prospects, and a lot quicker.
PAUL GILLIN | THURSDAY, OCTOBER 21, 2010
[Product] My Favorite Productivity Apps – Part One
When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. Thanks to new tools, much of that is now automated.
MARKETING ACTION | THURSDAY, JANUARY 24, 2013
[Product] 6 Tips for Productive Prospecting
Here are six ways to make prospecting productive. Know why they bought your product (ask them if you have to) and be able to verbalize this in no more than two sentences. The post 6 Tips for Productive Prospecting appeared first on Marketing Action Blog - Act-On. Know your best customers , the ones you want to replicate. Focus.
VOLACCI | MONDAY, FEBRUARY 17, 2014
[Product] Rockefeller Habits [Ben's Productivity Podcast]
What You Must Do to Increase the Value of Your Fast-Growing Firm productivity 'Tip of the day: Read Verne Harnish''s Mastering the Rockefeller Habits. Transcript: Hi, welcome back to the podcast. I''m going to share, very quickly, just some of the things that''s covered in the book. That is a quote from but Mr. Fuller.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 26, 2013
[Product] How to Use Instagram to Sell Products
Wilson, a self-proclaimed Instagram junkie, uses the social media site to sell products from Hinge, her vintage furniture shop in Cincinnati. The former pharmaceutical researcher posts pictures of small, shippable products on the company Instagram site and not only makes sales, but also increases traffic to her store.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 4, 2013
[Product] How Strong Company Cultures Increase Productivity, Passion and Profit
Some people think cultures can’t be created , that they’re a product of how leaders inspire their customers and employees. strong company culture inspires employees to be more productive because they realize they love what they do and with whom they work. 'Ask not what you can do for your company. Ask what your company can do for you.
CRIMSON MARKETING | THURSDAY, FEBRUARY 27, 2014
[Product] The Race To Own The Marketing Cloud
Corporate Marketing Other Interesting Topics Product Marketing 'Who will win the race to build the best cloud suite of tools for the CMO? Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.
MODERN B2B MARKETING | TUESDAY, APRIL 9, 2013
[Product] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
New Product Innovations. Patty hands the baton back over to Phil as he begins to discuss some truly exciting product updates. There is a vast sea of products that have been created for the marketer, but they all have different data. How do we make this product faster and meet the needs of our customers? Brave New You.
DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 27, 2012
[Product] My Position on Promoting Books, Products, Etc.
get dozens of emails every week from PR flacks asking me to promote reports, books and products. use this product and have used it since June. The only product I’ve received for free in relation to this blog involves three boxes of Cap’n Crunch. The PR person for the author had emailed me about it. Thank you!
B2B VOICES | WEDNESDAY, MAY 18, 2011
[Product] “Our Products Don’t Lend Themselves to Storytelling”
ve always been a big advocate for the stopping power of good stories and the importance of humanizing products and institutions. Okay, so let’s consider what would be pretty much an impossible product offering to humanize. Like the products our friends at Corning sell. Yeah, I don’t buy it. How about glass? Yeah, yeah. Amazing.
B2B VOICES | TUESDAY, JANUARY 17, 2012
[Product] Content Marketing Proves to be a Large Part of B2B Marketing Programs [MarketingProf Data]
Highlights of the findings of a study released last month by MarketingProfs and the Content Marketing Institute addressing content marketing for the B2B industry indicate that content production has become and will continue to be a major piece of the marketing mix for B2B marketers. There are several key takeaways from the report.
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 21, 2011
[Product] 10 tips for Driving Sales Productivity: Tip #2
Provide access to sales intelligence directly at the “point of need” Last week I kicked off a multi-post blog series on the top sales productivity tips I have assembled based on my ongoing conversations with dozens of InsideView customers. Sales 2.0 Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 15, 2012
[Product] Social Intelligence adds value throughout the Stage Gate Process
Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Product] 6 Lessons to Help You Launch a Product Like Apple
'For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. If you''re holding an event to introduce a new product, start doing walk-throughs a week before the big day.
SAVVY B2B MARKETING | WEDNESDAY, APRIL 14, 2010
[Product] Pacing Your Product Marketing Launch for Success
Just as training for a half marathon requires meticulous pre-planning and staged execution so does preparing the marketing elements for a product marketing launch. think this is perhaps one of the most frequently missed steps in a product launch so I want to emphasize this should be the first thing you should do. Assess Your Terrain.
CRIMSON MARKETING | TUESDAY, NOVEMBER 26, 2013
[Product] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
5% higher productivity for big data leaders vs. other companies. 288% Average increase in profit of promoted products. Corporate Marketing Infographics Product Marketing 'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. ” .
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 30, 2010
[Product] Fantasy Football Sacks Productivity – Infographic
Sales Data Social Selling Technology B2B business productivity cowboys da bears delaware facebook fantasy football football fun facts indiana linkedin lost productivity mean machine moral boost north dakota raiders sales productivity social media team building twitter warriors
GREAT B2B MARKETING | MONDAY, JULY 1, 2013
[Product] B2B Marketers Benefit from Customer Reviews
One of the best ways to supply your prospects with reassurance is with customer product reviews or service reviews. For those that are highly satisfied with your product, ask if they would provide a review and email a review link. This is also a good way to get customer feedback about the product.
CONTENT MARKETING EXPERIENCE | SATURDAY, MARCH 2, 2013
[Product] Content production: persistence, pertinence and a painter
Ben Richardson wrote a blog post on ‘ Content Equals Money ‘, using Vincent van Gogh as an inspiration source for content production and blogging. Ben looks at the extraordinary productivity and persistence of van Gogh. Content production and pertinence: content marketing lessons. Persistence and the human brand.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 21, 2013
[Product] 3 Ways to Integrate Video into Email Nurture Campaigns
Convey product news. When you are launching a new feature for your product, regardless of how simple or complex, video is a great way to help get users up to speed quickly. When you email your customers announcing your product update, include a link to watch a video on how this new feature works. Share an interview.
VOLACCI | THURSDAY, FEBRUARY 27, 2014
[Product] Lazy or Crazy [Ben's Productivity Podcast]
productivity , podcast 'Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. are you crazy? Ben Finklea, CEO Volacci.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 19, 2011
[Product] How to do lead nurturing in a complex product company
Just learned this company needs help with B2B lead generation. They have a new marketing head, Karen Steele, and she is undoubtedly driving the focus on lead generation programs.
HUBSPOT | TUESDAY, MARCH 8, 2011
[Product] Ecommerce Blogging: Product Page Linking Strategies
Today we wanted to demonstrate how blogging can increase your search engine rankings for your product pages. Linking To Relevant Product Pages Within Your Article. It’s perfectly natural to link to various product pages that are relevant to that blog articles content throughout your article. Photo credit: idealaunch.
ENGAGE | TUESDAY, SEPTEMBER 18, 2012
[Product] 50 Things to Keep in Mind While Fueling the Creative Spirit
Content Creation creativity infographics Insight Inspiration passion productivity Quality quotesWorking as a creative type can be exhausting, but the payoff can be bliss. The challenge is to get from concept, through process, to completion without losing steam. Here is a collection of some of my favorites. Image ].
CRIMSON MARKETING | FRIDAY, AUGUST 23, 2013
[Product] #BADMarketing presented by Crimson Marketing
BADMarketing branding create brand it product marketing market your product marketing product strategy viral marketing what is market strategy 'The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. . To be fair, they did rerelease a new album cover. Are you surprised?
VOLACCI | TUESDAY, NOVEMBER 19, 2013
[Product] The Organization Geek's Productivity Tools
What productivity tools do you used to keep yourself organized and on point? productivity tools 'I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. Here are my must-use tools and bookmarks to keep on-point during the day. GetPocket. Awesome Window & Tab Manager.
PUZZLE MARKETER | MONDAY, DECEMBER 26, 2011
[Product] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
They all seem to be able to position their company, products, and personal brands successfully. Related posts: Rule: Spend 70% of Time on Unassigned Tasks Being Busy is Not Being Productive The One Day Business Plan Worksheet. Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpressFor free.
PUZZLE MARKETER | MONDAY, JUNE 4, 2012
[Product] How People Spend Their Time Online [Infographic]
81% for getting weather information.78% for information on new products. Online Advertising Social Media Work-Life / Productivity google infographic internet online searchOriginally posted by Go-Golf.com , a Dubai Web Design and Web Application Development Company. The entire post was valuable so it has been shared in full below.
ENGAGE | FRIDAY, MARCH 1, 2013
[Product] Tools of the Trade: 9 Hacks for Web Journalists
Choose the tools that will give back your productivity and decrease inefficient processes. What tools do you use to increase productivity? Content Management Apps hootsuite HTML photoshop productivity resources tools UsabilityNow and then we need to stop cutting wood and sharpen the saw. Your work would go much faster!”
PUZZLE MARKETER | THURSDAY, MARCH 22, 2012
[Product] Good Campaigns Can Evolve into Great With Optimization
Multitasking isn’t productive when you split your focus between goals or objectives. Related posts: Being Busy is Not Being Productive Can You Solve this Digital Marketing Puzzle? - #1950 6 Insightful Blog Quotes for Puzzle Marketers. Work-Life / Productivity marketing motivation productivity steve jobs to-stop list
SALES INTELLIGENCE VIEW | FRIDAY, MARCH 25, 2011
[Product] Driving Sales Productivity with Social Selling
With an increased focus on enablement through sales intelligence, we are planning on more product enhancements and training. Driving Sales Productivity with Social Intelligence <~~ WebEx Link. Why social intelligence trumps sales data in driving sales productivity. Social Selling University has continued to grow in numbers.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 22, 2010
[Product] 3 Ways to Boost Revenues with a Cloud Computing Product Strategy
Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products. Cloud computing has become mission critical for the product strategy of countless high profile companies, including Salesforce , LinkedIn , Facebook , Twitter , Microsoft , Amazon , Google , and on and on.
SAVVY B2B MARKETING | MONDAY, APRIL 26, 2010
[Product] How to Make Sure You Get Your Name and Product in Print
As a journalist, I frequently use the invaluable tool HARO. Help a Reporter Out). Reporters submit a query or pitch and people from all over send responses. HARO is a god-send when you have a tight deadline and need to get expert opinions. One of my most effective queries that delivered dozens and dozens of responses was the following. Wendy E.N.
SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 2, 2011
[Product] Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity
Microsoft Dynamics sales productivity social intelligenceSalespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. Conferences Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 crm 2011 Enterprise 2.0
HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Product] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
And when you're relying on one another to complete a project together, that bottleneck disappears, because your success is tied to one another's productivity. Most aspiring inbound marketers have a few business blogging hurdles to get over. The first hurdle? Once you believe that you have to blog, the next hurdle is actually blogging. really?
CROSS-CHANNEL CONVERSATION | TUESDAY, JANUARY 8, 2013
[Product] [video] Q&A with Suresh Vittal, Neolane’s New Chief Product Officer
Neolane rocked the marketing technology industry today, announcing that Suresh Vittal has joined the company in the newly created role of Chief Product Officer. [Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] Industry News Ed Hadley Posts
AVITAGE | WEDNESDAY, OCTOBER 30, 2013
[Product] Before Your Next Content Project
This may have been acceptable in the traditional, periodic, “point production” content outsourcing model. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Content vendors often prefer it this way. Undocumented knowledge.
VIDYARD | MONDAY, JANUARY 21, 2013
[Product] Vidyard Launches Integration with HubSpot!
Our good friend Arjun Moorthy, HubSpot VP of Business Development and Partner Products, underscored what the Vidyard platform brings to HubSpot customers. Blog Product News 'Whoohoo! As many of you may know our mission here at Vidyard is to transform how companies grow their business with video. The most recently watched video.
MARKETING EDGE | MONDAY, FEBRUARY 8, 2010
[Product] One Way to the New Mass Market
Tags: marketing social media mass market product influencers reach mass market
THE POINT | MONDAY, SEPTEMBER 24, 2012
[Product] 3 Crucial Tips for Promoting Live Product Demos
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Here are 3 tips to consider: 1. Click on the image for an expanded view.)
ACHIEVE MARKET LEADERSHIP | MONDAY, MAY 23, 2011
[Product] Why waste your money on B2B Social Media?
Products & MarketsMany B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. We’re not selling to consumers, we’re selling to hardcore business people. think we’d be wasting our time and money.”. Maybe not.
WINDMILL NETWORKING | MONDAY, FEBRUARY 24, 2014
[Product] Does Social Media Make You More Productive In the Workplace?
But when it becomes part of your business, does that ultimately lead to more or less productive employees? According to a study by Microsoft, 46 percent of workers say that their productivity has greatly or somewhat increased because of social media use … Continue Reading Does Social Media Make You More Productive In the Workplace?
INSIGHTIQ BLOG | TUESDAY, JUNE 12, 2012
[Product] 5 Ways to Increase Your Productivity
Don’t multitask - This is a tough one for most of us but multi-tasking is perhaps the biggest detriment to productivity. Harvard Business Review released a study in 2010 that found multitasking can lead to as much as a 40% drop in productivity. People often cite prioritization as a personal area of improvement. What do you think?
B2B MARKETING TRACTION | FRIDAY, MARCH 12, 2010
[Product] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Tweet.
VIDYARD | MONDAY, DECEMBER 2, 2013
[Product] 3 Ingredients for Amazing In-House Video Production
Explaining just how they run their inspiring video content machine, here’s what Paull had to tell us: When it comes to running video production in-house, Paull has outlined the secret formula to getting started. Share some of your video production hacks in with a comment below. Step 1: Hire the right, talented people. Rock on!
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 27, 2011
[Product] 5 Productivity Killers For Your Cold Calling Team
Most people my team speaks to all day want have some collateral to review that gives them a good sense of the product/service and differentiators before they commit to an hour demo with a sales rep. Target market isn’t large enough - Your team should obviously have a sizable universe of companies/prospects to cold call into.
WEBBIQUITY | MONDAY, JULY 9, 2012
[Product] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Use cases: these are variations of case studies, focusing on a non-obvious use of a product or service rather than a particular customer experience. Image credit: Carla Zanoni.
CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 20, 2012
[Product] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The actual average is 1.41.) New channels.