VERTICAL RESPONSE | FRIDAY, FEBRUARY 21, 2014
[Product] Product Strategy: Pictures are Worth a Million Words
Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right? Your website–If you’ve got an e-commerce site, sharing images of your products is a must. It’s super visual as well.
HUBSPOT | MONDAY, SEPTEMBER 8, 2014
[Product] 5 Brilliant Marketing Campaigns for Boring Products
The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. So w hen viewers have one or more of those reactions, they want to share that experience with others -- regardless of whether or not the product is boring. 1) Tipp-Ex.
LOOPFUSE | MONDAY, JULY 18, 2011
[Product] Dave Rosenberg: Match your Product to your Customer's Needs
Dave Rosenberg, entrepreneur and founder/CEO of Nodeable, talks about what he feels are two of the hottest spaces for startups right now, cloud computing and large data storage. These services are needed as infrastructure in other startup endeavors and provide a great opportunity for growth. You have [.].
BLOG MY CALLS | TUESDAY, APRIL 1, 2014
[Product] LogMyCalls to Launch Line of Beaver Meat Products
The introduction of beaver meats to the LogMyCalls product lineup is a natural extension of the LogMyCalls brand. The LogMyCalls product team has spent the last several months building a beaver ranch in the mountains of Switzerland. Bernard Beaver has long been the mascot of LogMyCalls.
AD YOUR COMMENT HERE | MONDAY, JULY 22, 2013
[Product] As a Communicator, it helps to think like a Journalist
Content Production brand journalism communications Ragan storytelling 'We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field.
SALES INTELLIGENCE VIEW | FRIDAY, SEPTEMBER 5, 2014
[Product] Celebrating InsideView’s 100th Product Release
Customer Success InsideView Culture Product Showcase 'A number is just a number, right? The number 36 or 82 or 108 have no more significance than the number 100, right? Well then why do we celebrate Sweet 16s and 50th anniversaries and terrible twos?
WINDMILL NETWORKING | TUESDAY, AUGUST 27, 2013
[Product] 5 Social Productivity Hacks For The Workplace
By bringing the social experience to the workplace, we’ve found we’ve been more communicative, more productive, … Continue Reading 5 Social Productivity Hacks For The Workplace by Tammy Kahn Fennell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008
[Product] Internet resources on information overload and productivity | ManagingIO
Internet resources on information overload and productivity. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Lifehack.org - Popular blog with tips on how to increase productivity (e.g. Putthingsoff - Blog on productivity with a cute cat. ManagingIO. About.
CONTENT MARKETING FOR BI | WEDNESDAY, SEPTEMBER 29, 2010
[Product] Help! My Product is Boring!
The products we sell are not easy to get excited about.”. Either you need to find another product at another company to market—or give up marketing all together. tried to think of some products this survey-taker might be referring to. My point is every product – EVERY PRODUCT – should either fill a need or create an opportunity.
MODERN B2B MARKETING | TUESDAY, JANUARY 28, 2014
[Product] The CMO Six-Pack: How to Pump Up Your Pipeline
Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity. Goal : Understand how customers use your products. Product and Industry Optimizing the sales funnel.
AD YOUR COMMENT HERE | THURSDAY, JULY 21, 2011
[Product] 10 Interesting Content Ideas for You
content production blog content ideas Facebook Online Communities TwitterCreating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. We thought we’d pull a few good ones out for you, below. Relate your how?to
CRIMSON MARKETING | WEDNESDAY, APRIL 23, 2014
[Product] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing. Marketing Technology Podcasts
WINDMILL NETWORKING | FRIDAY, AUGUST 29, 2014
[Product] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Related Stories 6 Super Quick Social Media Productivity Tips + 23 Tools to Help! Do You Have A Social Media Productivity Plan? New Social Productivity Tools For The Workplace. Social Media Productivity Author information.
AD YOUR COMMENT HERE | THURSDAY, MAY 26, 2011
[Product] #BWENY Session: The Future of Content Curation
content production CurationPanel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience?
INDUSTRIAL MARKETING TODAY | THURSDAY, MAY 26, 2011
[Product] How Manufacturers can Resurrect Product Content from the Dead Zone
Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. Post them to your branded YouTube channel.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 5, 2013
[Product] Countdown for a Successful Rolling Product Launch
I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do.
SAZBEAN | WEDNESDAY, FEBRUARY 2, 2011
[Product] How Your Products Influence Your Brand
Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. Most people are reasonable and realize that things occasionally go wrong. Thoughts?
FOLLOW THE LEAD | WEDNESDAY, JUNE 30, 2010
[Product] AA-ISP names ZoomInfo ‘Provider of the Year’ for SaaS, CRM, Productivity
Conference in Boston earlier this week, the American Association of Inside Sales Professionals (AA-ISP) has named ZoomInfo “Provider of the Year” in the SaaS, CRM, Productivity category. . The award is significant because it recognizes ZoomInfo for the company’s ability to drive productivity and results for inside sales organizations.
CRIMSON MARKETING | THURSDAY, APRIL 3, 2014
[Product] How to Improve Your Content Strategy with Buyer Personas
Corporate Marketing Partner Marketing Product Marketing 'A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? Of course. The The mission of every technology marketing organization is. The post How to Improve Your Content Strategy with Buyer Personas appeared first on.
PUZZLE MARKETER | WEDNESDAY, MAY 9, 2012
[Product] The One Day Business Plan Worksheet
Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. Lead Generation Social Media Work-Life / Productivity business plan entreprenuer lead generation small business startupThis site offers documents both free and through their monthly payment plan.
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
[Product] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro. Does it work?
WINDMILL NETWORKING | TUESDAY, DECEMBER 24, 2013
[Product] How to Be Socially Productive: Tips From The Social Media Pros!
'We all want to be productive in our businesses, and on social media is no exception. This month I reached out to a few awesome social media pros and asked them the simple question: What are your top tips for being socially productive?
FOLLOW THE LEAD | TUESDAY, JUNE 1, 2010
[Product] Pre-production half the battle in creating meetings with C-level
Whatever you do, don’t mention your product, service or company. Guest Blog | Jill Konrath. Ever try to set up a meeting with a senior-level executive? Then you know how tough it is to connect with these crazy-busy people who are never in their office, rarely answer their phones and seldom reply to voicemail or e-mail. Subscribe to RSS.
SMASHMOUTH MARKETING | MONDAY, AUGUST 10, 2009
[Product] Genius.com Accelerates The Close Part 2 - Smashmouth Product Review
The product is so rich in features that this article alone will not do it justice. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist. you get the picture).
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 26, 2012
[Product] Proven Tactics to Increase Blog Traffic
Content Marketing productivity Blogging seomoz tactics trafficThanks to Christopher S. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Conduct Keyword Research While Writing Your Posts.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 22, 2012
[Product] Managing Inside Sales Rep Productivity
As an in-side sales manager, driving productivity is always on my mind. They struggle with the productivity in its most simple form. Think about yourself or your peers as undergraduate college students and what your stance on productivity was. Productivity is achieving balance and consistency in your work. and 1.5s…
THE POINT | TUESDAY, MARCH 20, 2012
[Product] Webinar Invitations: Sell the Event, Not the Product
Unfortunately, many tech marketers use Webinar invitations as simply a vehicle to preach the virtues of their product, whilst the actual offer (the Webinar) is an afterthought. Now, let’s face it: it’s understood by all but the most naïve reader that any Webinar invitation is designed to introduce you to a company’s product or solution.
CRIMSON MARKETING | THURSDAY, FEBRUARY 28, 2013
[Product] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
Product Marketing 'My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Google Now.
B2B VOICES | TUESDAY, JANUARY 17, 2012
[Product] Content Marketing Proves to be a Large Part of B2B Marketing Programs [MarketingProf Data]
Highlights of the findings of a study released last month by MarketingProfs and the Content Marketing Institute addressing content marketing for the B2B industry indicate that content production has become and will continue to be a major piece of the marketing mix for B2B marketers. There are several key takeaways from the report.
AD YOUR COMMENT HERE | THURSDAY, JULY 25, 2013
[Product] How to make your visual content beautiful (and not just for Pinterest) #infographic
Content Production Infographics curalate engagement images infographic pinterest 'We came across this fantastic infographic from the Curalate blog that discusses how brand can drive engagement using visual content and images – “marketing without words” if you will. In particular: Lightness of your photograph.
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 26, 2014
[Product] Does The World Cup Distract From Sales Productivity? [Infographic]
InsideView Culture sales productivity football how many people watched the world cup InsideView World Cup Sales Productivity during the World Cup soccer world cup World Cup 2014 Infographic World Cup Brazil World Cup info graphic World Cup viewership 'Ahh, the World Cup. It It only comes around every four years.
MODERN B2B MARKETING | FRIDAY, MARCH 7, 2014
[Product] How to Land a Rockstar Intern…and Do Some Good in the Process
Product and Industry 'Author: Greg Higham If you’ve ever struggled to find a bright, motivated intern, or to fill a mid-level position with a highly-skilled candidate, you won’t be surprised by this fact: in the next decade, 14 million American jobs will go unfilled. And in the US today, 6.7 The Year Up Method. Year Up and Marketo.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 24, 2012
[Product] 5 Things You Can Do Right Now to Increase Your Productivity
The quiet hours are always the hours during which the most productive work gets done. Do this just one hour a day and you’ll see a quick jump in your sales productivity and sales volumes. Group Your Prospects into Niches. ?Outline for each of them. This makes it a lot easier to communicate with your prospects, and a lot quicker.
BIZNOLOGY | MONDAY, SEPTEMBER 8, 2014
[Product] Social, mobile, cloud and big data: knowledge as a product
This time around, the change is happening to an intangible product: knowledge. The post Social, mobile, cloud and big data: knowledge as a product appeared first on Biznology. Seeing how complex it is to actually realize the vision that looked so great in PowerPoint, they may get discouraged and wonder why everybody is doing that.
FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 18, 2011
[Product] Financial Product Marketing in 2011: The Death of “Free”?
This isn’t a new concept, but the requirements and minimums are getting higher and fees are being considered for products that, not too long ago, banks were incenting their customers to use. Similarly, Fifth Third Bank stopped offering free checking to new customers unless a direct or automated deposit program is selected.
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Product] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
'Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? The post Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well?
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 26, 2013
[Product] How the Right Social Media Dashboard Can Increase Your Social Productivity
asked him … Continue Reading How the Right Social Media Dashboard Can Increase Your Social Productivity by Tammy Kahn Fennell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'I grew up with a dad who ran (and still runs) his own small business. Follow-up is perhaps the most.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 5, 2011
[Product] 15 Blog Posts to Increase Sales Productivity
It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. One of the best ways to learn to be more productive as a sales person is to learn what is working and what is not by other experts.
B2B VOICES | WEDNESDAY, MAY 18, 2011
[Product] “Our Products Don’t Lend Themselves to Storytelling”
ve always been a big advocate for the stopping power of good stories and the importance of humanizing products and institutions. Okay, so let’s consider what would be pretty much an impossible product offering to humanize. Like the products our friends at Corning sell. Yeah, I don’t buy it. How about glass? Yeah, yeah. Amazing.
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 21, 2011
[Product] 10 tips for Driving Sales Productivity: Tip #2
Provide access to sales intelligence directly at the “point of need” Last week I kicked off a multi-post blog series on the top sales productivity tips I have assembled based on my ongoing conversations with dozens of InsideView customers. Sales 2.0 Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 9, 2014
[Product] 7 Essential Mobile Apps for Marketers
If you’re interested in productivity more generally, several of my 87 mobile apps help me to save precious time on a daily basis, and would prove useful to all businesspeople: 8 Great Apps to Save You Time Every Day. best practices Time management kerry gorgone marketing apps productivity have 87 apps on my iPhone. Evernote Hello.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 30, 2010
[Product] Fantasy Football Sacks Productivity – Infographic
Sales Data Social Selling Technology B2B business productivity cowboys da bears delaware facebook fantasy football football fun facts indiana linkedin lost productivity mean machine moral boost north dakota raiders sales productivity social media team building twitter warriors
WRITTENT | FRIDAY, OCTOBER 24, 2014
[Product] 3 Writing Techniques to Double Your Productivity
'Productivity is huge in freelance writing and blogging. When you become a freelancer, your productive cannot be equal to your productivity at a cushy 9 to 5-er. Don’t know how to be productive? Here’s a list of 3 writing techniques that will catapult your productivity through the roof. Prospects to Skype. cont.).
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 15, 2012
[Product] Social Intelligence adds value throughout the Stage Gate Process
Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
VERTICAL RESPONSE | TUESDAY, NOVEMBER 26, 2013
[Product] How to Use Instagram to Sell Products
Wilson, a self-proclaimed Instagram junkie, uses the social media site to sell products from Hinge, her vintage furniture shop in Cincinnati. The former pharmaceutical researcher posts pictures of small, shippable products on the company Instagram site and not only makes sales, but also increases traffic to her store.
FEARLESS COMPETITOR | SATURDAY, MARCH 3, 2012
[Product] How to Turn Your New White Paper into a Great Lead Generation Product
B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. You post it.
WRITTENT | WEDNESDAY, AUGUST 13, 2014
[Product] How to Write Product Descriptions that Sell
'Killer product descriptions that induce sales aren’t necessarily hard to write. On the contrary, once you know the formula and key ingredients that make one up, you can follow a simple series of steps every time you write a new one for a product. Product descriptions are meant to be short and quick to read. Keep it Short.
PUZZLE MARKETER | TUESDAY, JULY 10, 2012
[Product] Multitasking Puts Your Brain on Information Overload [Infographic]
If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksConsequently, accuracy drops considerable.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Product] Measuring ROI on Content Marketing and Creation
B2B marketing Content marketing content marketing content production engagement ROIMeasuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 16, 2013
[Product] Become a Master of Productivity with IFTTT [VIDEO]
You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. Have any IFTTT recipes you use to be more productive? The post Become a Master of Productivity with IFTTT [VIDEO] appeared first on VR Marketing Blog. Yeah, we do too. Did you send enough tweets?
PAUL GILLIN | THURSDAY, OCTOBER 21, 2010
[Product] My Favorite Productivity Apps – Part One
When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. Thanks to new tools, much of that is now automated.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 7, 2012
[Product] Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products
They used to be fairly rare but are now available in more than half of the core products. The rest have long been standard for consumer marketing automation products and enterprise B2B. Today we’ll look at the VEST data to see what’s still hard to find. See the previous post for details on the calculations.
MARKETING ACTION | MONDAY, FEBRUARY 25, 2013
[Product] Increase Sales Productivity with Marketing Automation
If the sales team’s productivity increases 15 percent each day, revenue should also significantly increase. Ultimately, in order to increase productivity, Nancy strongly suggested implementing marketing automation, which could help you connect with your audience and uncover hidden opportunities. Calculating sales capacity.
FEARLESS COMPETITOR | THURSDAY, MARCH 7, 2013
[Product] Video Coaching and Production Services from Marketing Made Simple TV
Author : Buffer, Inc Website : [link] --> The post Video Coaching and Production Services from Marketing Made Simple TV appeared first on Fearless Competitor. 'Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. Sandra Zoratti. What do you think?
DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 27, 2012
[Product] My Position on Promoting Books, Products, Etc.
get dozens of emails every week from PR flacks asking me to promote reports, books and products. use this product and have used it since June. The only product I’ve received for free in relation to this blog involves three boxes of Cap’n Crunch. The PR person for the author had emailed me about it. Thank you!
MARKETING ACTION | THURSDAY, JANUARY 24, 2013
[Product] 6 Tips for Productive Prospecting
Here are six ways to make prospecting productive. Know why they bought your product (ask them if you have to) and be able to verbalize this in no more than two sentences. The post 6 Tips for Productive Prospecting appeared first on Marketing Action Blog - Act-On. Know your best customers , the ones you want to replicate. Focus.
SAVVY B2B MARKETING | WEDNESDAY, APRIL 14, 2010
[Product] Pacing Your Product Marketing Launch for Success
Just as training for a half marathon requires meticulous pre-planning and staged execution so does preparing the marketing elements for a product marketing launch. think this is perhaps one of the most frequently missed steps in a product launch so I want to emphasize this should be the first thing you should do. Assess Your Terrain.
MARKETING INTERACTIONS | SATURDAY, SEPTEMBER 12, 2009
[Product] Sales 2.0 Conference: Creating a More Productive Sales Pipeline
Lee Levitt of IDC's Sales Advisory Practice presented the keynote making a case for a measurement framework for creating a winning sales pipeline based on ensuring every player participating in the sales process knows their role on the team to contribute effectively to increasing win rates. Every deal is not a fit for your company.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 19, 2011
[Product] How to do lead nurturing in a complex product company
Just learned this company needs help with B2B lead generation. They have a new marketing head, Karen Steele, and she is undoubtedly driving the focus on lead generation programs.
THE POINT | MONDAY, SEPTEMBER 24, 2012
[Product] 3 Crucial Tips for Promoting Live Product Demos
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Here are 3 tips to consider: 1. Click on the image for an expanded view.)
CRIMSON MARKETING | THURSDAY, JANUARY 9, 2014
[Product] The State of Blogging [Infographic]
More than half indicate they would participate in product reviews. Pro bloggers are approached to write about or review products 8 times per week. Corporate Marketing Infographics Product Marketing 'Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. B2B Infographics ).
SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 2, 2011
[Product] Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity
Microsoft Dynamics sales productivity social intelligenceSalespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. Conferences Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 crm 2011 Enterprise 2.0
MODERN B2B MARKETING | TUESDAY, JULY 24, 2012
[Product] Killing Time: How to Destroy Your Productivity [Infographic]
This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales. Stop destroying productivity and start increasing the effectiveness of your sales and marketing teams. That is the equivalent of not sleeping for 36 hours.
CRIMSON MARKETING | TUESDAY, JUNE 25, 2013
[Product] 3 Ways to Gain In-Depth Market Research Insights
But when you probe deeper, by asking open-ended questions, you discover that the thing they care most about is that the product never fails. In one real-life example, the interviewer probed deeply enough into the circumstances surrounding a product glitch that she discovered the interviewee (a system administrator) now hated the vendor.
VOLACCI | WEDNESDAY, FEBRUARY 12, 2014
[Product] No Regrets [Ben's Productivity Podcast]
'Tip of the day: Productivity - make sure you know where you are headed - check in - align with the main purpose in your life. Live your life with no regrets productivity Transcript: Hi this is Ben, welcome back the podcast. want to talk to you about something that I think is really important. Ben Finklea, CEO Volacci.
SALES INTELLIGENCE VIEW | FRIDAY, MARCH 25, 2011
[Product] Driving Sales Productivity with Social Selling
With an increased focus on enablement through sales intelligence, we are planning on more product enhancements and training. Driving Sales Productivity with Social Intelligence <~~ WebEx Link. Why social intelligence trumps sales data in driving sales productivity. Social Selling University has continued to grow in numbers.
MODERN B2B MARKETING | WEDNESDAY, APRIL 9, 2014
[Product] Tear Down This Wall Between Ad Tech and Marketing Automation
Product and Industry 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” ” It was a challenge to Mikhail Gorbachev to destroy the Berlin wall and bring the people of Western and Eastern Europe together. The Ad Tech World. Broad reach. Anonymous cookies.
CRIMSON MARKETING | TUESDAY, NOVEMBER 5, 2013
[Product] The Next Stage in Marketing Evolution: Cross-Channel Attribution
Corporate Marketing Product Marketing 'The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge.
VOLACCI | MONDAY, FEBRUARY 17, 2014
[Product] Rockefeller Habits [Ben's Productivity Podcast]
What You Must Do to Increase the Value of Your Fast-Growing Firm productivity 'Tip of the day: Read Verne Harnish''s Mastering the Rockefeller Habits. Transcript: Hi, welcome back to the podcast. I''m going to share, very quickly, just some of the things that''s covered in the book. That is a quote from but Mr. Fuller.
MARKETING EDGE | MONDAY, FEBRUARY 8, 2010
[Product] One Way to the New Mass Market
Tags: marketing social media mass market product influencers reach mass market
ACHIEVE MARKET LEADERSHIP | MONDAY, MAY 23, 2011
[Product] Why waste your money on B2B Social Media?
Products & MarketsMany B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. We’re not selling to consumers, we’re selling to hardcore business people. think we’d be wasting our time and money.”. Maybe not.
CRIMSON MARKETING | THURSDAY, MAY 30, 2013
[Product] 8 Ways to Ensure Your New Product Launch Succeeds
'Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.” ” 8. ” .
MODERN B2B MARKETING | TUESDAY, APRIL 9, 2013
[Product] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
New Product Innovations. Patty hands the baton back over to Phil as he begins to discuss some truly exciting product updates. There is a vast sea of products that have been created for the marketer, but they all have different data. How do we make this product faster and meet the needs of our customers? Brave New You.
SAVVY B2B MARKETING | MONDAY, APRIL 26, 2010
[Product] How to Make Sure You Get Your Name and Product in Print
As a journalist, I frequently use the invaluable tool HARO. Help a Reporter Out). Reporters submit a query or pitch and people from all over send responses. HARO is a god-send when you have a tight deadline and need to get expert opinions. One of my most effective queries that delivered dozens and dozens of responses was the following. Wendy E.N.
GREAT B2B MARKETING | MONDAY, JULY 1, 2013
[Product] B2B Marketers Benefit from Customer Reviews
One of the best ways to supply your prospects with reassurance is with customer product reviews or service reviews. For those that are highly satisfied with your product, ask if they would provide a review and email a review link. This is also a good way to get customer feedback about the product.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, AUGUST 2, 2011
[Product] Best Buy’s Powerful Cloud API Marketing Strategy
In the long term, Best Buy’s cloud API vision is to give consumers the power to buy products quickly and easily regardless of how or where they prefer to buy—on their smart phones, their tablets, their PCs, or their local Best Buy store. Cloud Marketing Marketing Strategy Product Marketing Amazon API Cloud Services Product Strategy
CROSS-CHANNEL CONVERSATION | TUESDAY, JANUARY 8, 2013
[Product] [video] Q&A with Suresh Vittal, Neolane’s New Chief Product Officer
Neolane rocked the marketing technology industry today, announcing that Suresh Vittal has joined the company in the newly created role of Chief Product Officer. [Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] Industry News Ed Hadley Posts
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 4, 2013
[Product] How Strong Company Cultures Increase Productivity, Passion and Profit
Some people think cultures can’t be created , that they’re a product of how leaders inspire their customers and employees. strong company culture inspires employees to be more productive because they realize they love what they do and with whom they work. 'Ask not what you can do for your company. Ask what your company can do for you.
FATHOM | THURSDAY, MARCH 27, 2014
[Product] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
'LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. Showcase pages act as an extension of your company, particularly useful if your company has multiple product/service lines, brands or business initiatives. link].
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, DECEMBER 21, 2011
[Product] We Are All Mobile
Products & MarketsBy Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. This article is based on preparation for and takeaways from that discussion. Today, less than 30% of company websites are optimized for mobile access.
INSIGHTIQ BLOG | TUESDAY, JUNE 12, 2012
[Product] 5 Ways to Increase Your Productivity
Don’t multitask - This is a tough one for most of us but multi-tasking is perhaps the biggest detriment to productivity. Harvard Business Review released a study in 2010 that found multitasking can lead to as much as a 40% drop in productivity. People often cite prioritization as a personal area of improvement. What do you think?
B2B MARKETING TRACTION | FRIDAY, MARCH 12, 2010
[Product] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Tweet.
AD YOUR COMMENT HERE | FRIDAY, MAY 11, 2012
[Product] Infographic of the Week: 12 things to do after you write a new blog post
Content Production Infographics blogging infographic SEO writingThere’s still work to do after you get the writing done on a new blog post. Afterall, you want to get this in the hands of as many people as possible, right?
WINDMILL NETWORKING | TUESDAY, MARCH 25, 2014
[Product] 7 Ways To Be More Productive On Social Media
Ways To Be More Productive On Social Media by Tammy Kahn Fennell - Maximize Social Business. 'If you’re reading this, you’ve bought into the concept that social media is important for your business. So, here are 7 ways to be more … Continue Reading.
AVITAGE | WEDNESDAY, OCTOBER 30, 2013
[Product] Before Your Next Content Project
This may have been acceptable in the traditional, periodic, “point production” content outsourcing model. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Content vendors often prefer it this way. Undocumented knowledge.
CRIMSON MARKETING | THURSDAY, NOVEMBER 14, 2013
[Product] The Video Marketing Manual [Infographic]
Corporate Marketing Infographics Product Marketing 'Text from infographic: On the internet today, video reigns supreme. No other form of web content offers the same level of audience engagement and emotional connection. By 2016, online video will be the largest single generator of consumer internet traffic worldwide. Every day 75 million U.S.
MODERN B2B MARKETING | TUESDAY, MARCH 25, 2014
[Product] Marketo Announces Japan Expansion
Product and Industry 'Author: Phil Fernandez It is so nice to be wanted. Who doesn’t like to be invited to a party or asked to dinner? The same is true in business. And in our short history, it sure seems like people want Marketo. year later, after several Australian customers pushed for access to our software, we opened up shop in Sydney.
VOLACCI | TUESDAY, NOVEMBER 19, 2013
[Product] The Organization Geek's Productivity Tools
What productivity tools do you used to keep yourself organized and on point? productivity tools 'I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. Here are my must-use tools and bookmarks to keep on-point during the day. GetPocket. Awesome Window & Tab Manager.
CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 20, 2012
[Product] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The actual average is 1.41.) New channels.
VOLACCI | THURSDAY, FEBRUARY 27, 2014
[Product] Lazy or Crazy [Ben's Productivity Podcast]
productivity , podcast 'Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. are you crazy? Ben Finklea, CEO Volacci.
SAZBEAN | MONDAY, JANUARY 17, 2011
[Product] 7 Social Media Monitoring Essentials
Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Competitors’ Product Names – For more market research, also monitor for your competitors’ product names.
VOLACCI | WEDNESDAY, JANUARY 22, 2014
[Product] Sales Systems [Ben's Productivity Podcast]
sales systems , productivity 'Today''s tip: Build sales systems supported by your processes. Transcription Hi this is Ben, welcome to the podcast, episode five. This is a quick two-minute podcast that helps executives think and be more efficient with their businesses. Things like that are some of those 10. How do you onboard and train them?
CRIMSON MARKETING | TUESDAY, NOVEMBER 26, 2013
[Product] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
5% higher productivity for big data leaders vs. other companies. 288% Average increase in profit of promoted products. Corporate Marketing Infographics Product Marketing 'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. ” .
THE EFFECTIVE MARKETER | TUESDAY, SEPTEMBER 20, 2011
[Product] How An Old School Product Leveraged A New Mobile App
It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). What a great way to connect with customers and refresh their perception of your brand.
FEARLESS COMPETITOR | SUNDAY, MARCH 30, 2014
[Product] A Show By-Product – Superb at Introductions
'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon. They contacted me. lined up a great speaker for them.
THE FORWARD OBSERVER | TUESDAY, JULY 9, 2013
[Product] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. B2B social media marketers sometimes think that their product or service is not sexy or interesting. It could be the social media.
VIDYARD | TUESDAY, JUNE 24, 2014
[Product] Bring the YouTube Experience to Your Website with a Vidyard Video Hub
'Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. After releasing the Video Hubs product to select customers, we checked in to see how the product was delivering at Taulia, the leading provider of cloud invoice and payment solutions.
ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 29, 2009
[Product] Online Advertising Passes TV Advertising in UK
The trend to online advertising is matched by the trend toward more cheap-productions reality TV. Products & MarketsIn a recent article in eMarketer points out that Online advertising spending in the UK now exceeds TV advertising. They report that the UK is the first major country to reach this mark.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 12, 2013
[Product] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
As a consumer, you didn’t make your movie, dinner or contractor decisions based on what some marketing flak had to say — you got first-hand opinions from your peers. ‘ Your customers are Yelping your product right now. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 27, 2011
[Product] 5 Productivity Killers For Your Cold Calling Team
Most people my team speaks to all day want have some collateral to review that gives them a good sense of the product/service and differentiators before they commit to an hour demo with a sales rep. Target market isn’t large enough - Your team should obviously have a sizable universe of companies/prospects to cold call into.