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Marketers can now use topic tags on Threads to boost engagement

Martech

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

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How to Use Subheading Tags to Improve SEO

seo.co

One of the most overlooked aspects of blogging is actually one of the most important for ranking in search engines: sub heading tags. Many bloggers spend a lot of time on their content, but neglect to use any type of heading tags and sub header tags. Header (H1 tag) and sub header tags are a significant ranking factor.

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Tags vs. metadata in DAM: What’s the difference?

Martech

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. Tagging is for users. Are tags metadata?

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

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The Ultimate Guide to Title Tags in SEO

seo.co

Title tags are a perfect example of this. Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. What Are Title Tags? What are title tags, exactly?

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Writing Title Tags and Meta Descriptions for B2B SEO

The Lead Agency

B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. What are Title Tags and Meta Descriptions?

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