Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. Where can you add friction to your sign up process to increase the amount of resources you invest in those customers that are willing to pay?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Valasys

JULY 31, 2023

Intrigued, you click on the ad, explore the website, and before you know it, you’re seriously considering making a purchase. We’ll guide you through the process of creating a killer marketing strategy that aligns perfectly with your business goals. Word of Mouth: While challenging to measure, word of mouth is powerful.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Martech

MAY 27, 2022

An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. Standing out from the clutter.

Advertising Agencies 115

Advertising Agencies Advertisements Advertising Mobile Advertising 115

ConvertKit

JANUARY 30, 2022

Even if you made an impulse purchase — hey, we all do it — you likely had some relationship with the brand before you clicked the buy button. There are lots of different words marketers use to describe these three phases, but the structure remains the same, with the inevitable purchase at the end of it. Image via Hubspot.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. When you sign a new contract, for example, you could send your customer a personalized video or a custom piece of content geared toward a particular pain point that came up during the purchase process.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Outgrow

FEBRUARY 12, 2023

When you do that you not only retain their interest throughout the buying process but also encourage a faster checkout. They provide a simple and easy 5-step customization process. Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. It’s simple.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. But again the question arises: How building customer loyalty is possible with content marketing? billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

6sense

OCTOBER 22, 2021

Brass tacks: Marketers and salespeople don’t have the kind of control over the buyer’s journey and sales process like they used to. According to G2 , 92% of buyers are more likely to purchase a product or service after reading a trusted review. B2B buyers are more empowered than ever. This jibes with our own findings.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s important to note that, while they’re often used synonymously, a sales cycle is slightly different than a sales process. Think of the sales cycle as the “what” — or the steps — of a sale, whereas the sales process is the “how” of a sale – the way salespeople carry out those steps to move prospects to the next stage.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Leadspace

FEBRUARY 19, 2018

B2B buyers don’t solely rely on blogs to perform pre-purchase research, however. conduct research online at some point in the purchase process. They point out that cold emailing is still only a touchpoint in the entire sales process. Offer incentive for word-of-mouth referrals. To some degree, it still is.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Early Activation Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Sharpspring

OCTOBER 27, 2021

Outbound marketing can be quite expensive because you must (a) purchase advertising space or (b) pay for labor to perform outreach. YouTube and TikTok. Nextdoor and local word-of-mouth groups. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. coverage in news publications).

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

BenchmarkONE

SEPTEMBER 22, 2021

It can feel like you’re having your mind read, but there’s actually a clear technological process to retargeting. . Like brand awareness, this is about getting your new inventory out there and improving word-of-mouth sales. Retargeting ads do exactly what they sound like: they target prospects a second time.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Social media has a huge influence on travel-related purchases. 33% switched hotels.

Social Media 92

Social Media Class Word of Mouth Media 92

Hubspot

MAY 26, 2023

Word-of-mouth recommendations can be a powerful tool for reaching prospects. Platforms like Instagram allow users to post daily stories , and YouTube is a widely accessible platform for creating short, informative videos. Your network is an invaluable resource in the real estate industry. Become an active LinkedIn user.

Marketing Prospects 54

Marketing Prospects Work Management Marketing Management Advertising Agencies 54

Hubspot

FEBRUARY 24, 2020

Or if your audience prefers searchable instructional content, they may spend more time on YouTube. When it comes time to purchase a new product, buyers feel more confident in their decision knowing the product has a seal of approval from another buyer. The best way to incorporate the word-of-mouth approach into your sales strategy?

Social Media 86

Social Media Ideal Customer Profiles Media Marketing & Strategy 86

Strategic-IC

JULY 1, 2019

By approaching content distribution as a core phase of the content creation process, after creation and publication, we as B2B marketers can quantify and qualify how our content is seen, and who engages with it. But does your ideal customer watch videos on YouTube or on Instagram? Already in the process of speaking to a lead?

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Convert

JANUARY 19, 2022

In this retention economy , acquisition is impacted by retention loops—ways in which existing customers drive new business through invites, referrals, or word of mouth. Look at what your customers are saying about your products online, on social media, in product reviews, and post-purchase feedback. Customer Expectations.

Product 52

Product Optimization Tips Paid Search Agency 52

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In addition, today’s buyers are also more complex in their purchasing patterns. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. The YouTube ad would get 100% of the credit for that conversion. Attribution.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

APRIL 6, 2021

Some of the most common conversion path goals include email opt-ins, carts, and purchases.” — Jimmy Ellis , director of performance marketing at Fracture. “A A conversion path is the step-by-step process that a member of your target audience takes to trigger a conversion on your website. A conversion path is a journey.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Valasys

JANUARY 17, 2020

Application of the principles of Artificial Intelligence (AI) and Machine Learning (ML) to shape the predictive & dynamic content strategies help B2B marketers in tailoring the personalization of the buyers according to their buying stages & according to their past browsing histories & purchase habits.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Hubspot

DECEMBER 8, 2020

How Purchasing Behaviors are Changing in 2020. Before the pandemic, Gen Z was the major age group that prioritized essential products over other purchases. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

ConvertKit

MAY 28, 2021

There are lots of ways you can encourage folks to drive word-of-mouth signups. If you need help setting up templates and automating this process, check out our integration with referral marketing platform newsletter referral platform Sparkloop. For example, suppose your reader is purchasing your Indoor Gardening 101 course.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MARCH 9, 2020

Besides, working closely with the sales team also gives marketers an idea about what they can do the best to contribute to the process of sales enablement to optimize the sales revenue. According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Biznology

DECEMBER 9, 2016

Would a YouTube tutorial from a designer really help them connect with you? Find commonalities—by demographics, by purchases or based on your interactions. Never underestimate the power of word-of-mouth advertising and customer endorsements. Find out where your customers hang out on the web when they’re looking for you.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. The perils of not coupling data regulation & customer experience can show up in the form of loss of transparency in the processing of customer data & loss of control of customers’ data.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Sharpspring

APRIL 7, 2017

As soon as you’ve made these decisions, you should begin delegating the tasks to get the process moving quickly. More click-throughs generate more opt-ins, which generate more sales… and the process goes on. 64% of people say they’re more likely to make a purchase after seeing a video about the product. Record the video.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Convert

MAY 31, 2022

But it’s not devoid of process either. Great headlines aren’t great sentences—they’re great ideas expressed in words. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. For every product purchased, the brand makes a donation to help women thrive.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

NOVEMBER 8, 2018

But, how do you, as a marketer, consolidate those differences and find a new practice or process that works for you, your audience, and your product or service? Search takes place on channels like Google, YouTube, and voice. Discovery is driven by word-of-mouth, social algorithms, and media coverage. Well, you experiment.

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. With the Natural Language Processing algorithms, hyper-personalized emails can be delivered to the customers.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important. Wrapping Things Up.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Outgrow

MARCH 2, 2021

At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics. These methods help promote their products as solutions for the customer’s concerns to drive purchases. . Action to Take - Sharing informational blog posts or YouTube videos.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Convince & Convert

JANUARY 25, 2016

While many people won’t go to the effort to write a letter of complaint, email and (more recently) social media platforms have made the process of interacting with businesses more accessible. I like many of her staff and enjoy them on YouTube presentations. Social media is vital for customer service today.

Brand Identity 99

Brand Identity Branding Loyalty Word of Mouth 99