Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Trend 2: Intent-based lead generation Understanding and leveraging buyer intent data is becoming increasingly important for effective lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Webbiquity

MAY 16, 2023

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

Marketing Analytics Tools 345

Marketing Analytics Tools Analytics Google Work Management 345

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 104

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Privacy is growing more important: true.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? Click here to download!

Marketing Attribution 113

Marketing Attribution Work Management Marketing Management Vendors 113

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. Other trends for ABM will center around data and technology innovations.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Customer Experience Matrix

JUNE 27, 2021

I thought it might be my imagination, but Google Trends confirms that “build vs buy” really is coming up more often these days that it had in recent years. Privacy rules created a parallel pressure for corporate-level involvement. This is where either users, vendors, or IT may end up doing the work.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used. What types of privacy practices should I look for in a vendor?

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. On the marketing privacy and security front in 2022, things are going to get worse – and better. Ask a lot of your digital vendors .

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Dig deeper: Does your company need a CDP? Looking for a CDP? Download our buyer’s guide today and learn everything you need to know.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Marketing AI 103

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. Of course, a focus on green credentials is hardly a nascent trend. France, and Germany. It’s a complex situation.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Contently

JUNE 28, 2017

Yet in the end, it may be none of these worrisome trends that puts these CEOs out of a job. And the result—more privacy and a better user experience—means that any sort of customer backlash is unlikely. Advertisers and ad tech vendors alike should take two lessons from Google and Apple’s moves. Lessons to learn.

Privacy 152

Privacy Paid Search Agency Google Ads 152

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. The latest steps back have featured an evaluation of the proposed Privacy Sandbox protocols by the IAB Tech Lab.

Privacy 116

Privacy Advertising Agencies Work Management Marketing Management 116

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. Of course, a focus on green credentials is hardly a nascent trend. France, and Germany. It’s a complex situation.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Martech

JULY 20, 2022

Additionally, external factors like Apple’s Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt. This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.

Email Marketing 121

Email Marketing Privacy Protection Advertising Agencies Deliverability 121

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle? ” ‘Trust’ will be a key trend for 2020.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Webbiquity

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. Guest post by Athena Newton.

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Customer Experience Matrix

FEBRUARY 18, 2018

This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals. Selling to IT departments isn’t a problem for CDP vendors.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Marketing Management 120

Learn from the Pros

MARCH 21, 2024

Stricter privacy regulations highlight the urgency to adopt first-party data strategies. Stricter privacy regulations highlight the urgency to adopt first-party data strategies. Businesses must collect first-party data and use data differently due to privacy concerns and regulatory changes. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing & Strategy 52

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. The Power of Data-Driven Creative. GDPR Violations Hit Hard.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Inbox Insight

MAY 24, 2024

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. This model transfers the risk to the vendor, compelling them to deliver results Retainer – This involves a flat monthly fee for a predetermined number of leads each month.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Bannerflow

NOVEMBER 15, 2018

The trends defined in this article are some of the most important. It’s also a trend that is already happening but probably not in the manner people expect. Furthermore, information captured from phones is now being anonymised by carriers and data vendors who then sell it to media owners. Building on the success of OOH.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Martech

JANUARY 19, 2024

Deep personalization, potentially leveraging not only AI, but virtual or augmented reality, could become a trend in the future. In addition to aforementioned bulk email restrictions, data privacy and security remains an evolving area for marketers to navigate, especially in highly regulated industries. Multichannel integrations.

Email Marketing 128

Email Marketing Automation Tools Planning 128

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Below, I’ve listed five critical MarTech trends brands need to take reigns of for the upcoming year. Before this could happen, however, certain data privacy concerns may need to be addressed.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

ClickZ

FEBRUARY 9, 2023

This, coupled with a growing public awareness and concern for digital privacy, has led to the undermining of the already questionable feasibility of comprehensive attribution throughout the customer acquisition journey. This period of transition has left the industry navigating the stages of change as it adapts to this new reality.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Establishing a privacy-first first-party data strategy. Clickstream data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

The Customer

AUGUST 3, 2021

In the latest edition of TheCustomer QT: Privacy pays off, editable stacks are here, the limitations of big data, and you might be more greedy than you think. DATA & PRIVACY. Rethinking Privacy. Quick-Take: In The digital experience platform and vendor hub is making a major change of course. Lessons for CDP Buyers.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Sprout Social

DECEMBER 6, 2023

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” HIPAA compliant: @Patient, we have deleted your comment to protect your privacy. Please review our full disclaimer before reading any further.

Social Media 99

Social Media Enterprise Management Work Management Marketing Management 99

Customer Experience Matrix

MAY 8, 2018

The most experienced people I’ve spoken with in recent days have had a similar view, pointing to previous EU privacy regulations that turned out to be mostly toothless. Since they can’t verify every vendor, many are considering cutting off smaller suppliers. You could even note that all my examples were from the adtech world.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Bluetext

OCTOBER 29, 2018

We recently launched our Top Marketing Trends 2019 series, that will take a close look at what digital marketers should expect for next year. Why is this a top marketing trend for 2019? Finally, we all need to know who we are dealing with when it comes to third-party vendors. Another challenge is expectations.

Privacy 20

Privacy Trends Privacy Policies Ad brokers 20

Madison Logic

FEBRUARY 7, 2024

But how do you deliver the level of personalization that buyers expect while balancing increased data privacy and security requirements? But how do you deliver the level of personalization that buyers expect while balancing increased data privacy and security requirements? Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

MAY 27, 2022

Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. As marketers, you have to stay on top of your game by keeping up to date with industry trends. Using external vendors to optimize your advertising can give your business a competitive edge.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Mobile Advertising 112