KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Marketers’ Struggle to Maintain Customer Data Privacy.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Nearly 51% wanted to offer a more unified customer experience. Measuring the Effectiveness of Marketing Technology.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. B2B marketers, in particular, are seeing a boost in terms of revenue as a result of their personalization efforts, according to previous research.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

The Customer

APRIL 14, 2020

Data Privacy (archive). August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Convenience is a common theme for B2B expectations.”. Creating a More ‘Customer-Centric’ Marketing Approach.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. The latest email users statistics for the US show that 90% of people older than 15 use email. Take a look at these statistics showing just how effective email is. Table of Contents. Mobile Email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. Marketers’ Current Use of AI.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

JUNE 9, 2020

Marketers continue to use martech to achieve their primary objectives, and new research shows that they will increase their investment in this area in the coming months. Despite the growing investment in martech, marketers still remain hesitant when it comes to artificial intelligence (AI), according to previous research.

Marketing AI 157

Marketing AI Planning Guidelines Privacy 157

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website. Guest post by Ron Stefanski. say strengthening their brand is a top business objective. Comments.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

NetLine

JANUARY 18, 2024

Google says this change will improve user privacy and security while providing website owners tools to sustain their businesses without third-party cookies.” We can’t pretend that Google will do everything in its power to protect your privacy. But the move does align with the actions of its users.

Google 52

Google Privacy Lead Ranking Intent 52

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Meanwhile, when it comes to AI in social media marketing, marketers harness AI’s power for content generation, social media monitoring , ad management, influencer research, and more. Let’s shed more light on it’s use cases.

Marketing AI 88

Marketing AI Social Media Media Ethics 88

Marketing Insider Group

NOVEMBER 1, 2021

Recent research shows that 73% of B2B marketers are using case studies as part of their content marketing strategy, so it’s essential that yours truly stand out. Your customers do much of their own research online before reaching out to your company. Did you know that the average B2B buyer journey lasts several months?

Case Studies 341

Case Studies Case Study Impressions Studies 341

Only B2B

JULY 13, 2023

By analyzing intent signals such as search queries, content consumption patterns, and social media interactions, event marketers can identify and engage with potential attendees who are actively researching or seeking information in their industry.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

ClearVoice

FEBRUARY 5, 2024

For example, Moz and SEMrush leverage AI to automate content optimization and keyword research. NLP combines rule-based modeling of human language with machine learning, statistical, and deep learning models to process human language in text or voice data to understand its meaning, including the writer or speaker’s sentiment and intent.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Sprout Social

DECEMBER 6, 2023

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” HIPAA compliant: @Patient, we have deleted your comment to protect your privacy. Please review our full disclaimer before reading any further.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Convert

AUGUST 5, 2022

She’s also an advocate for sustainability, privacy and ethics in marketing. Psychology, Statistics, Marketing, etc. Basic Statistics Research Analytics/Measurement. Our guest today is Siobhan Solberg, a measurement marketing and optimization mastermind, founder of Raze, and podcast host at Marketing Unf*cked.

Ethics 98

Ethics Eye-Tracking Statistics Privacy 98

Valasys

AUGUST 29, 2023

ChatGPT Enterprise, launched on August 28, 2023, combines enterprise-grade security and privacy with unparalleled access to the power of GPT-4, heralding a new era of productivity, creativity, and data protection for organizations worldwide.

Enterprise Management 52

Enterprise Management Marketing AI Privacy Work Management 52

Porch Group Media

JANUARY 25, 2023

There are ways to identify site visitors and align with privacy policies and be able to reach them with messaging and advertising. Other online behaviors to consider targeting include people who are researching a topic or a product or a service. Are consumers researching rates? I’ll use mortgages as an example.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

ClearVoice

SEPTEMBER 22, 2023

Data privacy and transparency content Let your audiences know that you set proper security measures to handle the sensitive healthcare-related data they share with you. You can publish videos and blog posts showing your data handling processes and the best practices you implement for ethical use and data privacy compliance.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Porch Group Media

OCTOBER 24, 2022

Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. According to research by SurveyMonkey, almost 6 in 10 consumers would make a purchase based on a suggestion from their past purchase history. Today, email is more vibrant than ever.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Martech

OCTOBER 25, 2021

So essentially, they’re building media campaigns and personalization based on external factors such as consumer surveys, brand knowledge, national demographic data, statistical data and, of course, consumption data.”. “In typical strategic marketing, teams are focused on assumption-based marketing,” said Silhol. “So

Personalization 98

Personalization Digital Asset Management Branding Brand Identity 98

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. Learn how ALL marketing team members can generate advanced diagnostic analytics or predictive and prescriptive capabilities without having much analytical or statistical experience.

Psychographics 96

Psychographics Aggregators Privacy Eye-Tracking 96

Salesforce Marketing Cloud

AUGUST 17, 2022

With applications in fields from medical research and retail services to logistics and personal finance, the global AI industry is projected to reach annual revenue of $900 billion by 2026, according to IDC. Some worry about inadvertently biasing their models or being unable to properly comply with privacy regulations. The bottom line?

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

SalesGrape

DECEMBER 3, 2023

Conducting thorough research on each audience segment allows telemarketers to craft personalized messages that resonate with their specific challenges or goals. Use statistics and case studies to support your claims and provide evidence of success. Start by clearly articulating the value proposition of your offering.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Martech

OCTOBER 10, 2023

Online research has become a key part of the consumer journey. Today, that statistic has flipped, with consumers driving 66% of touchpoints via search, third-party sites and social media, according to Terakeet, an owned asset optimization agency. Growing privacy concerns and widespread ad-blocking software hinder its efficiency.

Marketing AI 111

Marketing AI Paid Search Agency Allocation Marketing Management 111

Only B2B

JULY 19, 2023

Statistics show that personalized email campaigns deliver superior results. Research by Demand Metric reveals that 80% of marketers who implemented personalized content saw an increase in their content marketing metrics. This enables marketers to provide highly relevant and timely information, enhancing the overall customer experience.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

BOP Design

DECEMBER 20, 2021

Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. Zeotap is a customer data intelligence platform the helps marketers leverage customer data with privacy and security in mind. It’s always good to ask yourself questions – like what’s working and what’s not working.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Zoominfo

OCTOBER 28, 2020

Moreover, a ton of ongoing privacy legislation being discussed threatens to put cookie collection – aka the heart of the majority of intent providers’ secret sauce – at risk of being banned. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

OCTOBER 8, 2019

Research backs this up. Though you may be wary of making your visitors click an extra button, research shows that adding steps to your forms can indeed boost conversions – in some cases, by as much as 214% ( source ). Avoid scaring off leads by including a small but noticeable link to a privacy policy in your form.

Optimization 157

Optimization Conversion Privacy Policies Tips 157

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Updated privacy rules and practices have made tracking tougher, and a myriad of different email tools block MAP pixels, providing false open or click data. They are trash. A little background.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

CoSchedule

JULY 25, 2022

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. It breaks up the main text with graphics and highlighted statistics for easier reading. Email Address. Website URL.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Optinmonster

FEBRUARY 7, 2022

Finally, MonsterInsights gives you the power to make use of Google Analytics while being compliant with GDPR and other privacy laws. With an EU Compliance addon, you can make your site privacy law compliant. SimilarWeb can help you to research your competition. ExactMetrics. And best of all, it’s completely free. Omnicovert.

Conversion Rate 89

Conversion Rate A/B testing Optimization Conversion 89

Only B2B

OCTOBER 17, 2023

Automating Budget Assessment with AI Traditionally, assessing a lead’s budget capacity was a time-consuming process that involved extensive research and data collection. According to research by McKinsey, companies that utilize AI for authority identification experience a 50% improvement in lead conversion rates.

Lead Qualification 62

Lead Qualification Marketing AI Sales Qualified Leads Lead Ranking 62

Porch Group Media

MAY 27, 2021

The latest statistics show there are 3.78 In Influencer Marketing Hub’s research, when asked why brands use social media, 69% of respondent stated they use it for brand awareness. 49% – Poor quality of product or support 45% – Irrelevant content 45% – Too many ads from that brand 39% – Privacy concerns.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80