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NOVEMBER 26, 2020

Together with A/B and multivariate tests, Form Data analytics is the new kid on the conversion rate optimization (CRO) block. The power of Form Data analysis is that it looks beyond an individual landing page, headline, or call-to-action. Form Analytics and Privacy. Zuko lets you interrogate that with ease. If you use Zuko.io

Analytics 105

Analytics Multivariate analysis Privacy Policies Segmentation 105

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JANUARY 17, 2022

According to research by Frederick of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%. Is it going to be concurrent A/B testing, split testing, or multivariate testing on separate pages across the funnel? Retention isn’t just a customer success problem. It’s everyone’s problem.

Top of Funnel 52

Top of Funnel Lead Ranking Multivariate analysis Marketing Funnels 52

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OCTOBER 27, 2021

Even if you have the traffic to hit statistical significance quickly, be sure to run your test for long enough to get an accurate view of your audience’s behavior. You can read all about the statistics in testing here. Don’t be scared of running QA and customer research. So let’s talk about statistics.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

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MARCH 13, 2024

Beyond testing, it suggests optimization approaches based on research and previous test data. It’s designed to make experimentation accessible to more people in an organization, through no-jargon reports and abstracted statistical details of experiments. Convertize.io Convertize.io G2 rating: 4.8/5 G2 rating: 4.8/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

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APRIL 12, 2022

Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. Mail Privacy Protection (MPP) has made sure of that. But the price? Peek into the future.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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APRIL 12, 2022

Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. Mail Privacy Protection (MPP) has made sure of that. But the price? Peek into the future.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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JULY 18, 2022

Although this research was conducted a few years ago, the fundamentals remain unchanged. This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

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DECEMBER 8, 2023

Although this research was conducted a few years ago, the fundamentals remain unchanged. This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52