article thumbnail

25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
article thumbnail

How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. the best price on a product or service . a local business .

Design 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. content downloads, webinar registrations, product purchases, etc.) Update your privacy policy to declare your use of the remarketing cookie.

article thumbnail

Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. In this environment of online privacy problems, reassurance is essential when you’re asking for personal information.

article thumbnail

Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. Sana Commerce respects and protects your privacy. Welcome to the club.

article thumbnail

How Sana Commerce Cloud can help you avoid e-commerce security issues

Sana Commerce

Read our latest white paper to find out what other industry leaders are saying. The privacy policy of a web store can often reveal its integrity and reliability. Sana Commerce’s e-commerce platform helps you by ensuring both our software and implementation are as privacy friendly as possible. Sound like you?

article thumbnail

Stop tracking e-commerce B2B KPI metrics like B2C

Sana Commerce

For example, a packaging company that primarily targets an audience of warehouses and distribution centers may also sell excess product wholesale to individual consumers. The B2C business offers a relatively broad range of products and services. Sana Commerce respects and protects your privacy. White paper.