B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
These include campaign reach, account lift, influenced pipeline, and return on ad spend (ROAS). This approach differs from tracking impressions, because a campaign could be serving a bulk of impressions to a small number of large accounts in an audience, without reaching smaller accounts that might be just as good a fit for your product.
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