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How to create a YouTube channel for your brand in 5 steps

Sprout Social

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

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11 Free Google Tools to Improve Visibility, Engagement and Customer Relationships

Trade Press Services

Google Business Profile Google Business Profile lets businesses create a free business profile connected to Google’s search engine and Maps. Your business profile also allows public reviews and a Q&A option to interact with customers and prospects.

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How to Promote Your Website for Free

Optinmonster

It’s free to set up an Instagram profile or Facebook page for your business, and you don’t have to pay for ads if you don’t want to. You can post content with links to your website, and of course link your website in your social media profile. You can upload the full video to YouTube and share short clips on TikTok.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Profile (biographies and interviews with key individuals from the Nutanix global team). LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week.

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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Because of this success, Justin and his team were featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world. Watch the recording: Want to hear more from renowned marketing leaders?

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PR Insights: Understanding Journalists

Champion Communications

When it comes to pitching it’s important to understand journalists’ inboxes are full of other PRs pitching press releases, interviews, and by-lines. Journalists have also admitted they expect to focus a lot more on LinkedIn and YouTube over the coming year. Building relationships with journalists is a key part of PR.

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

Mistake #5: Ignoring New Features Platforms like Facebook, Instagram, YouTube and LinkedIn have been around for years and tout millions of users. While most organizations understand that their website should be optimized for search engines , social media profiles and content have specific optimization goals as well.