Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. And the best storyteller wins. I think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. Where do you go for great content?

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Take Hyatt Hotels Corporation, for instance.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. 10 Lessons from the World’s Most Captivating Presenters from HubSpot. Curated Lists I Wish We Created. Sure I could just gather up all the stuff my team and I created and promote it here.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Martech Advisor

NOVEMBER 20, 2019

Their flagship store Nike by Melrose in LA, has a curated collection based on personal styles of their Nike Plus members. From a newly designed website to the Guardian app, it is focused on presenting informed online journalism, yet innovating to keep up with changing times. Video showcasing the Nike Unlimited Stadium.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. The trick is to create or curate in a manner that’s authentic to the brand’s voice.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

EveryoneSocial

OCTOBER 17, 2018

As an organization, you can encourage sales reps to share a mix of branded and non-branded content so that they become perceived as expert curators. In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Studying prospects on LinkedIn and Twitter before a meeting.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. We need to embrace that we are no longer able to prescribe the terms of the relationship.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. For curation , look at PublishThis or Curata. You can find Joe on Twitter @JoePulizzi. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Hubspot

AUGUST 22, 2016

The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. Since Snapchat's content isn't permanent past 24-hours , there's no need to carefully curate a particular aesthetic. But things have changed.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Brand Identity 28

Martech Advisor

MARCH 24, 2020

The Brand Intimacy Report identifies six patterns that are consistently present among intimate brands. Moreover, Amazon can tie up with local partners (retailers) to curate products, services, or offerings tailored to regional requirements. Tell us on Twitter, LinkedIn , or Facebook ; we're always listening!

Brand Identity 43

Brand Identity Branding Lead Scoring Lead Ranking 43

Onalytica B2B

FEBRUARY 28, 2018

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018 , which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with. Twitter Handle. Twitter Handle.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

Content Standard

JANUARY 23, 2019

Here’s how to create an exceptional company bio for Twitter and Instagram that’ll transform casual visitors into devoted followers. Because what are the chances people are heading to Wendy’s Twitter feed, wondering if they’re an Italian restaurant? The key to keeping them there, and getting them to come back?

Social Media 110

Social Media Twitter Effectiveness Media 110

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

OutboundView

FEBRUARY 28, 2019

Another option would be to have someone curate the list for you by hand. But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JULY 21, 2010

This new device category that fits between a smart phone and a personal computer presents both challenges and opportunities for marketers. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble. Tablets Are Here to Stay.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen?

Top of Funnel 61

Top of Funnel Banner Ads Paid Search Agency Banners 61

RebelMouse

APRIL 3, 2018

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. What Happened: Google's Danny Sullivan confirmed via Twitter to Search Engine Land that the character length of snippets — also known as meta descriptions — decreased in recent weeks.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Marketing Insider Group

SEPTEMBER 5, 2023

A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. These gaps present opportunities for you to step in and offer something unique or more comprehensive. Storytelling with data. Your content should align with your goals. Choose the right channels. Not all content fits every platform.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Hubspot

MARCH 26, 2015

That has a huge impact on how we present information, how we let somebody know that something is interactive, how we reward their curiosity, and let them know that they''re being successful.”. You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter.

Paid Search Agency 28

Paid Search Agency Design Advertising Agencies Ad Agencies 28

Single Grain

MAY 25, 2023

Work With Us Leveraging Data and Personal Stories What separates the unforgettable posts from the ordinary ones on platforms like LinkedIn or Twitter? The real magic lies in how you present this information to your audience. Creating a narrative involves presenting your data in a compelling, easily digestible and relatable manner.

Marketing AI 52

Marketing AI Content Burn Rate User-Generated Content 52

Zoominfo

JUNE 10, 2019

They know which platforms present them with the greatest opportunity, and how to use each effectively. Twitter Followers: 413k. Twitter Followers: 132k. Twitter Followers: 251k. Jay consistently keeps up with his social media profiles, especially on Twitter. Twitter Followers: 269k. Twitter Followers: 25.1

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222

SmarkLabs

APRIL 3, 2023

LinkedIn, Twitter, and YouTube are the most popular platforms catering to different audiences and content formats. Twitter, on the other hand, is perfect for sharing quick insights, news, and opinions. YouTube enables CEOs to showcase their expertise through video content, such as presentations, interviews, and webinars.

Thought Leadership 52

Thought Leadership Social Media B2B Thought Leadership Media 52

Single Grain

JULY 6, 2023

Marketers will find the most success by embracing a collaborative approach, leveraging AI to assist in the content creation process while relying on human expertise to curate and refine the material. Modifying AI-generated content involves infusing it with emotions, context and storytelling elements that resonate with the target audience.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Multi-Channel Thought Leadership 52

Scoop.it

OCTOBER 29, 2020

The video is used as presentation material for new employees of Five Guys (according to employees in the comment section). For the B2B this brings a great opportunity to curate. Source: OneSpot The Science of Storytelling. There is a musical remix to the video (which now clocks at 40 mil views). Create “Easy to Digest” Content.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

MAY 12, 2022

Creating boundaries around your brand is the best way to ensure everyone knows what you stand for and how you present yourself. This helps you stand out from competitors who don't maintain a strong persona or who present a vastly different one. Follow me on Twitter" or "Visit my website to learn more"). Feature visual content.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Outgrow

JULY 15, 2021

This is why we present to you our hand-curated list of 21 YouTube Channels that you cannot miss out on! We love how it talks about the irresistible power of storytelling. Their videos will tell you everything you need to know about search engine optimization across channels like Twitter, Google, and Bing. We bet you do.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Sprout Social

NOVEMBER 6, 2019

Use Twitter as a class message board. Twitter can be great as a discussion board or message board for a class. Teachers can create a single Twitter handle per class and reuse it every year, or they can create a new handle each school year. Use Instagram for photo essays. Create a class blog for discussions.

Social Media 95

Social Media Education Media Class 95

Magisto

JULY 28, 2019

It is no secret that Facebook, the social media giant, oozed into our lives in 2004 and Twitter and Pinterest followed the trail in 2006 and early 2010 respectively. Once solely used by twitter, hashtags are now one of the key elements of Instagram. Tip #5: Curate highlights . Let’s dig into some stats….

Best Practices 75

Best Practices Ideal Customer Profiles Work Management Marketing Management 75

SpotMe Blog

MAY 4, 2021

Presenters can even bring attendees into their home, office, or workshop by filming demonstrations of their product or idea. Use engagement tools such as live chats, polls , or Q&As so presenters can view and respond during the demonstration. 8) Make it Valuable With VIP Experiences and Curated Digital Swag. Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Marketing Insider Group

OCTOBER 24, 2012

If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business. Curate the top slideshare presentations for each keyword group. Photo Source.

Webcast 100

Webcast Marketing Management Content Curation 100

Sprout Social

DECEMBER 6, 2018

For example, Twitter might not be the social media of choice in some countries. But if you’re a team of ten, then that certainly presents itself with more management opportunities. Use an internal communications tool like Bambu or Slack to keep staff on track and to curate content from around the world.

Social Media 87

Social Media Planning Brand Identity Branding 87

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ConvertKit

JULY 23, 2019

When you implement our landing page best practices, major moves between your brand and your audience take place: Your pitch is clearly presented to your ideal prospect. Being keen on their experience means you’re anticipating their past, present, and future needs. The power of storytelling is mighty. We all know this is true.

Landing Pages 53

Landing Pages Practices Best Practices Work Management 53

Conductor

NOVEMBER 11, 2019

Worth noting: their Twitter account is basically a one-stop shop for the best in SEO humo(u)r. We curate a full agenda of sessions hosted by industry leaders, as well as non-traditional networking experiences, like fitness classes and mindfulness workshops. Ann Handley follows us on Twitter. SMX Advanced. When: June 8-10, 2020.

Conference 60

Conference Demand Generation Agencies Advertising Agencies Paid Search Agency 60

Terminus

OCTOBER 3, 2023

Platforms like LinkedIn and Twitter are where target accounts and the people in those buying committees congregate, discuss challenges, and express opinions. Your marketing and sales team should be monitoring discussions on networks like Twitter and LinkedIn. Curate success story galleries for the human touch.

Account Based Marketing 29

Account Based Marketing ABM Social Media Tactics 29