Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Optinmonster

MAY 11, 2023

People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform. You can upload the full video to YouTube and share short clips on TikTok. You can also repurpose video in many places.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. “One EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. This could take the form of a blog post, interview, webinar or podcast. Influencer engagement is the most challenging part of Influencer Relationship Management. Influencer Generated Content.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Influencer marketing is a powerful engagement tool for marketing and PR teams alike. Type: Webinar. Level: Beginner.

Social Media 114

Social Media Training Course Resources 114

Oktopost

APRIL 21, 2020

For many brands, blogs are simply a PR vehicle and because of this, they have become an extremely under-utilized piece of social media strategy. In addition, webinars, YouTube videos and digital panels all make for powerful watch-any-time content. The corporate blog holds so much potential to do this.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. Now’s your turn.

Blogger 80

Blogger Work Management Burn Rate PR 80

Hubspot

SEPTEMBER 15, 2020

Another effective opportunity to boost your brand via live streaming is by hosting webinars. Similarly to webinars, live Q&A sessions allow for continuous communication with your viewers. Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A. Live Q&A.

Examples 101

Examples Ad Building Brand Identity Branding 101

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Transcribe podcast or webinars with Temi. Marketing Automation. Doing Good is Good for Businesses.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Valasys

JULY 17, 2020

If the executives of your company are directly involved in marketing and PR communications, it showcases a transparent and trustworthy culture. Leaders can also host webinars and meetings to fuel their lead generation efforts by speaking directly to the potential and existing customers. Create SEO-friendly Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Televerde

DECEMBER 14, 2020

Through valuable content like webinars, videos, ebooks, case studies, and more, you can build credibility and establish yourself as the solution provider for prospective leads. YouTube ads. Here are the top lead sources to focus your lead generation efforts: 1. Content Marketing. Display ads. Sponsored content. Referral programs.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

LeadSquared

OCTOBER 27, 2015

Well, we all are – which is why the last week’s webinar on Online Branding Strategies was such a hit! If your budget allows for it, sign up with a PR agency to get published in more places. Depending upon your budget, you can check out Youtube video advertising. How successful have your online branding efforts been?

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Content Marketing Institute

JANUARY 25, 2019

Be your content’s PR team. Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. 3 New Content Distribution Tech Trends to Embrace Now [Tools].

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Sprout Social

AUGUST 23, 2022

Trying to figure out how to make money on YouTube? Recent YouTube stats prove just how dedicated the platform’s base is. Not to mention YouTube’s staggering $8.6 That’s why we wrote this breakdown of how to make money on YouTube and what to expect along the way. YouTube is no exception.

Youtube 98

Youtube Ad Exchange Advertising Agencies Adsense 98

BenchmarkONE

JANUARY 3, 2019

Facebook, LinkedIn, YouTube, and Instagram profiles are great spots to let people know they can subscribe to get company news, free resources, or exclusive offers. Webinar or consultative call. Get some positive PR. Here are a few golden opportunities to add email into the mix: Your website. Third-party sites. Customer service.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

Brandwatch Marketing

OCTOBER 5, 2020

PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. Perhaps to get rid of irrelevant or out of date content (this is a particular issue with YouTube). We have a webinar on ROI and paid social that will give you some points to start off with. Run social-led competitions and promotions.

Social Media 105

Social Media Social Marketing Media Planning 105

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Did you know 73% of B2B marketers say a webinar is the best way to generate high-quality leads?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Marketing Craftmanship

MARCH 16, 2013

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. Build Your LinkedIn Presence.

Social Media 100

Social Media Media Merchandising B2B 100

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Audio ads on YouTube expand reach and grow brand awareness. Greater controls for sensitive ad topics in your Ad Settings.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Top Rank Marketing

AUGUST 21, 2023

What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? Lee: You know, it reminds me of the expression in PR of borrowing to build. I’ve got to be on LinkedIn, I’ve got to do the newsletter, I’ve got to be on the webinar series. And you’re talking about buy to build.

B2B Marketing 88

B2B Marketing B2B Paid Search Agency Co-Registration 88

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. Demand Sage) Webinar Marketing Stats 95% of businesses consider webinars a crucial part of their marketing strategy.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. There’s nobody that feels worse than I do.

Social Media 158

Social Media Media PR Webinar Metrics 158

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). click an email, attend a webinar, download an ebook, etc.). Content Rules.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Create valuable backlinks for SEO.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

TrustRadius Marketing

APRIL 13, 2022

Their platform does have robust resources like case studies, webinars, templates, and guides. Facebook Ads YouTube Ads LinkedIn Ads Instagram Ads Twitter Ads Recommended Minimum Budget $1 Recommended Minimum Budget$10 to $50 Required Minimum Budget $100 inactive (resets to $10 daily when active) Recommended Minimum Budget$5 No Minimum.

Paid Content 52

Paid Content Social Media Pricing Price 52

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Direct: This comes from people either typing in your website URL or clicking a bookmarked link.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

The Point

OCTOBER 14, 2010

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Provide readers the ability to “like” individual content assets on Facebook.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Brandwatch Marketing

OCTOBER 5, 2020

PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. Perhaps to get rid of irrelevant or out of date content (this is a particular issue with YouTube). We have a webinar on ROI and paid social that will give you some points to start off with. Run social-led competitions and promotions.

Social Media 52

Social Media Social Marketing Media Planning 52

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. On a near-continuous basis, consumers are asking for help making purchasing decisions. Im Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Flowtown gives you the answer in seconds. Im Jay Baer.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Webbiquity

MAY 10, 2011

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. A well-written blog can be a PR magnet. Integrate social media activities with your CRM system.

ROI 100

ROI Generation Advertising Agencies Case Studies 100