Content Marketing Institute

AUGUST 31, 2023

Jeff Coyle, co-founder and chief strategy officer, MarketMuse, Inc. Do: Sharpen your audience understanding Create an AI-powered marketing persona. Check it against your persona research. For instance, ask ChatGPT, “What are the top features that [our core audience] should prioritize when shopping for [our products/services]?”

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

LeadSquared

OCTOBER 27, 2015

Well, we all are – which is why the last week’s webinar on Online Branding Strategies was such a hit! If your budget allows for it, sign up with a PR agency to get published in more places. Can we continue doing our business with a different set of target audience? Still on the lookout for tips to improve it?

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. The marketing technology landscape is changing rapidly. MarketingProfs B2B Forum.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Oktopost

APRIL 21, 2020

Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Live Q&A.

Examples 101

Examples Ad Building Brand Identity Branding 101

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. This could take the form of a blog post, interview, webinar or podcast. Influencer engagement is the most challenging part of Influencer Relationship Management. Influencer Generated Content.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Valasys

JULY 17, 2020

The strategy thrives on the philosophy of – Build it and they will come. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Read more on How to Incorporate Geofencing in B2B Content Strategy. Run Hashtag Contests.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Transcribe podcast or webinars with Temi. Marketing Automation. Doing Good is Good for Businesses.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Televerde

DECEMBER 14, 2020

Determining the lead source is also an essential part of lead management and allows you to track them throughout the customer journey so you can analyze what is working within your marketing strategy. However, if you notice that a paid search campaign is underperforming in lead volume, you may need to rethink the messaging and strategy.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. As we’ve noted, there are a lot of different strategies, and the outcomes will depend on the ones you choose. This gives us some clear aims to base a strategy on. Is your audience relevant to your company. Not-for-profit example.

Social Media 105

Social Media Social Marketing Media Planning 105

Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. Now’s your turn.

Blogger 80

Blogger Work Management Burn Rate PR 80

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. The whole ad just came off as incredibly insincere and self-serving.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder.

Social Media 123

Social Media Work Management Marketing Management Media 123

Content Marketing Institute

JANUARY 25, 2019

Be your content’s PR team. Instead of ramping up the same old approaches, Perri and her team use a distribution strategy focused on building meaningful relationships with journalists and influencers : We do this by monitoring which social media channels people are engaging with, as well as the themes and messaging that is resonating the best.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

BenchmarkONE

JANUARY 3, 2019

Here are a few golden opportunities to add email into the mix: Your website. Facebook, LinkedIn, YouTube, and Instagram profiles are great spots to let people know they can subscribe to get company news, free resources, or exclusive offers. Webinar or consultative call. Get some positive PR. Third-party sites.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? New YouTube video that goes viral. Need to see the increase in Twitter followers over time? Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Marketing Craftmanship

MARCH 16, 2013

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. Build Your LinkedIn Presence.

Social Media 100

Social Media Media Merchandising B2B 100

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

MAY 10, 2011

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Again, this doesn’t produce leads directly, but it gives you more “at bats&# with your audience.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. As we’ve noted, there are a lot of different strategies, and the outcomes will depend on the ones you choose. This gives us some clear aims to base a strategy on. Is your audience relevant to your company. Not-for-profit example.

Social Media 52

Social Media Social Marketing Media Planning 52

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Gary Vaynerchuk outlines the winning combination of social strategies (i.e.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Sprout Social

AUGUST 23, 2022

Trying to figure out how to make money on YouTube? Recent YouTube stats prove just how dedicated the platform’s base is. Not to mention YouTube’s staggering $8.6 You need a strategy. . That’s why we wrote this breakdown of how to make money on YouTube and what to expect along the way.

Youtube 97

Youtube Ad Exchange Advertising Agencies Adsense 97

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Direct: This comes from people either typing in your website URL or clicking a bookmarked link.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Create valuable backlinks for SEO.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Top Rank Marketing

AUGUST 21, 2023

Joe shares his journey, from founding the Content Marketing Institute to pioneering innovative strategies that have reshaped the B2B landscape. So who are the employees you’re going to use, and what are the initiatives, strategies, and the money that you have to build your revenue lines from that standpoint. Joe: Absolutely.

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Take a look at the data and the numbers. Marketing Charts ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

TrustRadius Marketing

APRIL 13, 2022

You will definitely need SEO-enhanced writing with engaging media, all planned out with your social media marketing strategy. Their platform does have robust resources like case studies, webinars, templates, and guides. It’s important you still research colors, and marketing strategies, and think creatively about your graphics.

Paid Content 52

Paid Content Social Media Pricing Price 52

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155