Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Need help with marketing or PR? Try our services. 45% sign up 1-7 days prior.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Tweet threads.

PR 68

PR Twitter Brand Identity Branding 68

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Click here to view more MarTech webinars. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech.

Tactics 112

Tactics SEO Campaigns Webinar Metrics 112

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. 5/5/2022 webinar audience poll. WordPress VIP and Parse.ly How can we do more with less? Demand generation.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

BDB

FEBRUARY 8, 2023

Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5% So, it’s no surprise that thought leadership and PR go hand in hand. The simple answer is no.

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. 2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80

Heinz Marketing

MARCH 19, 2019

Before diving in, be sure to read our previous posts on Panel Webinars , Webinar Operations , Internal Alignment , and ABM ! Now, for our fifth entry into this blog series, let’s talk about how you can use webinars as a means of gathering new data to fuel your content strategy. To Easily Conduct Research.

Webinar Metrics 52

Webinar Metrics Research Demand Generation Content 52

Contently

NOVEMBER 22, 2016

PR uses content to communicate with the press. In this webinar, you’ll learn: How to structure squads to set up efficient cross-departmental workflows. To watch this free webinar, please fill out the form at the top of the page. Sales uses content to build relationships with prospects. Marketing uses it to reach customers.

Webinar Metrics 60

Webinar Metrics Storytelling PR Content 60

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. Didn’t have a chance to watch the webinar live?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR. Market Positioning.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. If you’re in the same boat, don’t worry – we’re here to help!

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Walker Sands

JANUARY 28, 2021

To gain insight around multicultural PR and the new language being used when talking about DEI, The PR Club brought together four professionals for a webinar to share their experiences and recommendations to help PR practitioners communicate with stakeholders. Panelists included: Dia D.

PR 40

PR Public Relations Work Management Consulting 40

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. One potential alternative solution is hosting webinars.

Work Management 26

Work Management Marketing Management PR Creativity 26

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

LeanData

FEBRUARY 11, 2016

Because of that response, we created a webinar on the fly that brought in a record number of people to hear the full report. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. We know that PR does something,” Moore said. “We

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? Here are some key metrics to consider: Website traffic.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Sponsored webinars are financially backed by an organization other than the host, usually in exchange for promotional opportunities.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vision Edge Marketing

DECEMBER 13, 2022

Marketing, for example, might have Advertising, Events, PR, Content, etc. Perhaps even a third level, such as webinars, tradeshows, etc. In business, budgets are allocated to functions or departments, such as Sales, Support, Marketing, Talent Management, etc. the first level of subaccounts. . as subaccounts, a second level.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

LeadSloth

OCTOBER 20, 2009

This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it. I came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

Convince & Convert

AUGUST 17, 2014

Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. I wrote a post about the webinar, and included a recording and the slides here. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0

PR 160

PR Public Relations Case Study Case Studies 160

Thinkers360

APRIL 28, 2024

13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87 Joybert Javnyuy Score: 39.38 11 Julie Atherton MBA FCIM FIDM Small Wonder Ltd Contact Julie Atherton MBA FCIM FIDM Score: 38.40 12 Kym Hamer Artemis Futures International Ltd Contact Kym Hamer Score: 36.87 15 Francine BELEYI Contact Francine BELEYI Score: 36.54 Score: 30.33

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 113

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

Bluetext

MAY 10, 2021

Our platform was designed to feel as close to a real event as possible, rather than just another webinar, video conference, or live stream. Whether you are looking for the right PR agency partner to navigate the virtual and in-person event landscape or leverage our platform to host your own virtual event, Bluetext can help.

Conference 26

Conference PR Advertising Agencies Press 26

Champion Communications

FEBRUARY 12, 2021

Also, the fact that they were hiring for an apprentice showed me that they were willing to nurture and support a young person starting out in PR. . Alongside my work with Champion, I am completing a Level 4 Apprenticeship in PR and Communications. It is e quivalent to a foundation al degree in PR and is ran by the PRCA.

PR 139

PR Public Relations Fulfillment Opinions 139

LeanData

FEBRUARY 11, 2016

Because of that response, we created a webinar on the fly that brought in a record number of people to hear the full report. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. We know that PR does something,” Moore said. “We

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Because of that response, we created a webinar on the fly that brought in a record number of people to hear the full report. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. We know that PR does something,” Moore said. “We

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Because of that response, we created a webinar on the fly that brought in a record number of people to hear the full report. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. We know that PR does something,” Moore said. “We

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! Great webinar. Focus tremendously on PR.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Thinkers360

JUNE 2, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. by strategic content I mean, PR story, corporate news, etc.). c) For nurturing – Blog posts, webinars, e-books etc. Storytelling in Content Marketing.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Buffer

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR. Keep testing, iterating, taking feedback, and improving.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Thinkers360

MAY 25, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Contact Tony Rhem Score: 35.97

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120