Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Let me end this post with a humorous video that I found on YouTube. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Otherwise, they probably end up clicking another video on youtube's search results page. Post it to your Facebook page. Your LInkedin page. Your blog, naturally. Now what?&# Im Jay Baer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Im Jay Baer.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. It is very economical for a smaller PR agency or large (from $9.99 I'm planning to roll it out across my client base and will be sure to post a review of it on my blog soon at [link]. I have to say that I am impressed so far.

Social Media 157

Social Media Media Paid Content Work Management 157

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. Native social media content. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Infographics. Whitepapers.

Curation 67

Curation Advertising Agencies Press Content 67

SocialPilot

MAY 30, 2024

Even though this process of analyzing your competitor takes place during the initial stage of social media planning, brands often conduct competitor analysis and set their goals to outperform the competitors. Consult your legal team, PR team, and stakeholders before you share something strong or statement-worthy on social media.

Social Media 67

Social Media Practices Marketing AI Media 67

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want our marketing content to be: Discoverable – Marketing content is consumed on our time and with our permission. Im Jay Baer.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Im Jay Baer.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

FEBRUARY 9, 2010

You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# RT @jaybaer: The Social Impact of Friendships and Lies [link] [link] Ruder Finn Israel RT @CMM_PR Social media, trust, and the future of friendship – [link] – Great post. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. link] Must-read for PR/marketing pros.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. And a search engine of it's own. link] jaybaer Indeed. Baer goes on to conclude that Facebook [.] Im Jay Baer.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. And a search engine of it's own. link] jaybaer Indeed. Baer goes on to conclude that Facebook [.] Im Jay Baer.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 23, 2010

link] ASDA’A B-M PR RT @jaybaer: Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results [link] [link] @pbarbanes I think it's true as one commenter pointed out below that many (most?) It’s also now pulling Youtube and a few other spots it looks like. Im Jay Baer.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. link] Must-read for PR/marketing pros.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either. I was not aware of the acute Blackberry problems. That is troubling.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Transitory There’s literally never a dull moment in social media. I like math and analysis and reality. Im Jay Baer.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 14, 2012

In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. He was saying, ”Where should we be on social media?” That’s terrific, it’s very viable.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Convince & Convert

APRIL 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For example: You connect with a media professional via Twitter who does a story about your business.

Twitter 147

Twitter CRM Business Paid Search Agency 147