Marketing Insider Group

NOVEMBER 8, 2021

This will give you an analysis of the topics, trends, key words, phrases, and hashtags they are discussing publicly on social media. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. As we approach 2024, anticipating the trends that will shape our industry is key.

PR 62

PR Forecasting Campaigns Analysis 62

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

OCTOBER 15, 2020

Thanks to growing trends like omnichannel customer service and employee advocacy , employees are also using social platforms more than ever to connect with your brand and customers. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis.

Social Media 363

Social Media Media Guidelines PR 363

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. The line is really situational.

PR 98

PR Media Case Studies Vendors 98

Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Walker Sands

OCTOBER 23, 2023

In August, Black Hat welcomed more than 22,750 attendees with security professionals from over 127 countries, all eager to delve into the latest industry research and trends. Key Trends From RSA, Black Hat and DEF CON: The Reporter’s Angle RSA, Black Hat and DEF CON each focused on different aspects of the cybersecurity landscape.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Get ahead with industry trends for next year!

Brand Identity 62

Brand Identity Branding PR Distribution 62

BuzzSumo

JUNE 10, 2021

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PR 105

PR Trends 105

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Look at customer and industry buying trends. Key Takeaways About Data-Driven PR Initiatives.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”. Integrate New Trends.

Brand Identity 346

Brand Identity Branding Multi-Channel Ethics 346

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 108

Public Relations Stats Work Management PR 108

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. Getting your business featured in a popular industry trend can boost brand recognition even when multinational corporates dominate the landscape. And since PR is about relations, ensure your company introduction is attractive.

PR 89

PR Public Relations Brand Identity Branding 89

Convince & Convert

NOVEMBER 24, 2015

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. David’s book, “The New Rules of Marketing & PR, 5th Edition” Periscope. In This Episode.

PR 312

PR Rules Social Marketing Skype 312

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Champion Communications

AUGUST 1, 2023

In a world where the rapid ascent of Artificial Intelligence casts a cold cloud over job security, career savvy individuals are beginning to shiver – and that too can be said about PR professionals. It is time for PR professionals to seize the reins of their destiny, to transform their fear into fuel for innovation.

PR 62

PR Creativity Automation Training 62

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. A feeling social media managers know all too well especially when online topics and trends skyrocket and plummet quickly.

PR 83

PR Public Relations Brand Identity Branding 83

BuzzSumo

JANUARY 4, 2023

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PR 76

PR Trends 76

Webbiquity

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development. It’s now predicted to have 1.8

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened.

PR 62

PR Social Media Media Public Relations 62

Navigate the Channel

SEPTEMBER 29, 2023

You can land the whale by simply staying on your toes in terms of industry trends. You spend less because you are doing your deals in the off-season, and your partner is validated because you recognized long-term potential instead of following short-term trends. Get in their business to make business.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Drew Neisser

FEBRUARY 2, 2024

In this special episode hosted by Julie Livingston on her show, PR Patter , as Drew tackles these timely challenges head on. An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. This episode isn’t just about weathering the storm; it’s about charting a course to innovation and long-term triumph.

CMO 52

CMO PR B2B Sales B2B Marketing 52

Champion Communications

OCTOBER 25, 2023

Market intelligence: Collecting insight into the media landscapes, policy shifts, and public opinion trends allows you to understand each market. PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements. This information will inform your strategy.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Marketing AI 96

Marketing AI Marketing Management User-Generated Content Amazon 96

Content Standard

AUGUST 19, 2021

Building on PR Opportunities PR and content marketing can be synergistic if the teams driving them have a shared vision and effective communication. A strong partnership between PR and content marketing can also fuel sponsored content and guest post campaigns. Featured image attribution: Aldino Hartan Putra on Unsplash.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Brandpoint

MAY 26, 2021

This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021. PR professionals in this industry have a more positive future to look forward to. I know both of you love travel.

Conference 138

Conference PR Advertising Agencies Distribution 138

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Like other social media sites, users can engage with posts in real time, whether it’s publishing quippy comments on trending topics or providing thoughtful reviews of long-form articles (bonus: no paywalls).

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! Frequency: Weekly Why read: Greg Swan is really into tech and brings us with him as he looks at the latest trends and how they will affect marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Martech

FEBRUARY 22, 2024

The company also launched prlinkr.com which creates PR SEO backlinks strategies. Eulerity’s updates and enhancements to its marketing automation platform include Custom Dynamic Variables which makes it possible to adjust messaging with data about local market nuances, customer preferences, and regional trends. Get MarTech!

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79