Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Outbrain

AUGUST 1, 2022

When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” That’s why 45% of small businesses use paid ads , And it’s why getting more familiar with PPC is a very smart career move, too. It’s always a good idea to start at the source, and that goes for PPC courses too.

Paid Content 29

Paid Content PPC Course Best Practices 29

Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

SmartBug Media

FEBRUARY 5, 2019

One paid search tactic commonly used to help businesses rank their pages above the noise and clutter of organic search results is pay-per-click (PPC), but if not fully optimized, your PPC efforts can turn out to be just expensive, fruitless tactics. How exactly does PPC work on Google Ads? Getting the Most Out of PPC.

PPC 73

PPC Keywords Lead Ranking Click Rate 73

Martech

AUGUST 2, 2021

Choose your focus — SEO or PPC — and embark on a four-part, expert-led training experience designed to grow your knowledge step-by-step and empower you to effectively execute tactics back in the office. Both tracks are included with your All Access pass… choose one to attend live and watch the other on-demand.).

Peer-to-peer 107

Peer-to-peer PPC Landing Pages Bundling 107

KoMarketing Associates

DECEMBER 20, 2022

In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Here are 6 key takeaways from the training! For example, for PPC marketers the Google Ads report takes a bit to actually find. Why B2B Marketers Should Make the Switch Now. Final Thoughts.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

SocialPilot

FEBRUARY 9, 2024

He is the founder of ProBlogger Training Events. Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile. Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

QuanticMind

DECEMBER 5, 2018

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Manage Your Bing PPC Account Separately. Bing beats out Google in share of long tail search queries.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Martech

JULY 12, 2021

Join us at SMX Convert , online August 17, for a one-day training experience with the Search Engine Land experts that will equip you with actionable tactics to achieve these critical goals. That means the training you get will be accurate, authoritative, and hot-off-the-press. Train at your convenience with on-demand access.

Peer-to-peer 103

Peer-to-peer Bundling PPC Landing Pages 103

Marketing Insider Group

DECEMBER 21, 2020

Adjust and adapt PPC campaigns. Consider hiring or training someone to properly organize and market hybrid events. Get your team fully trained on every piece of martech so they can leverage all the relevant features. What to do: Evaluate your PPC ROI and spending. Boost content integrity. Optimize the website experience.

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

Webbiquity

NOVEMBER 23, 2020

An all-in-one SEO analysis and marketing tool with features including keyword rank tracking, SEO/PPC competitive research, website auditing, backlink checking and monitoring, keyword research, and an on-page SEO checker. The Dates: November 23 – December 2. SE Ranking. The Deal: Get a 30% discount on any subscription plan.

Marketing Automation Services 254

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 254

KoMarketing Associates

MARCH 20, 2018

Messaging can change, logos can change, websites can definitely change, and unfortunately, as mentioned earlier, all departments may not be on the change train. PPC & SEO Alignment. They noted that while the Geico TV ads were hilarious and familiar, the PPC and organic results didn’t reflect those same values at all.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

Martech

AUGUST 16, 2021

Because all sessions are available live and on-demand , you’ll get 12 hours of SEO and PPC conversion optimization tactics. That’s just $12 per hour of expert-led training! Get your specific questions answered during Overtime, live Q&A with all of the SMX Convert speakers. Here’s another way to look at it….

Peer-to-peer 107

Peer-to-peer Privacy PPC Landing Pages 107

Valasys

JUNE 26, 2023

We are looking for a skilled Digital Marketing Executive – PPC for the India region. The AWS Generative AI Innovation Center will provide enterprises with access to AWS’s generative AI expertise, as well as to training and resources. Amazon Web Services (AWS) is betting on generative AI.

Generation 52

Generation Amazon PPC Training 52

Martech

JULY 29, 2021

“Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. This was not scalable. Our customers can create two main ways of educating.

Education 131

Education Advertising Agencies Paid Search Agency Work Management 131

Marketri

FEBRUARY 22, 2024

If your marketing program relies on PPC advertising through Google, you’ll face a double whammy.) The learning language models (LLMs) may have been trained on outdated data and make up facts, which is otherwise known as hallucinating. If you’ve tried any of the Generative AI tools, you know they are imperfect.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. We really get our best results through PPC,” he explains. Top tip: Smarter marketing is not just for PPC campaigns. His daughter, Rachael, has taken over the reins at Abyss Scuba Diving.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S.

Course 117

Course Paid Content Marketing Analytics Tools Work Management 117

KoMarketing Associates

JANUARY 30, 2018

There’s something for everyone – even seasoned marketers, and courses/trainings categorized by difficulty level or categories. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. Other great resources & hidden gems.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

SmartBug Media

MARCH 19, 2021

In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. 16 Commonly Asked PPC Questions (And Answers). What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

BenchmarkONE

JULY 20, 2022

Carson Tate is a renowned business coach who prides herself on the expertise to deliver the best productivity training. As founder & CTO of WordStream, a pay-per-click (PPC) management and services company, Larry Kim’s knowledge of PPC, Adwords, and digital marketing run deep. Carson Tate.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

NuSpark Consulting

SEPTEMBER 22, 2013

You provide the product or service, but you do not provide training: Negative keyword examples: colleges, schools, training, lessons, courses, classes, education, resources, consultants. .

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Hubspot

JULY 31, 2015

One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. This could be particularly helpful if the sales team is converting an existing PPC advertising relationship to a sponsored content-based one.

Training 28

Training Media Lead Ranking Tips 28

Spiralytics

NOVEMBER 20, 2022

The best way to implement these strategies is by either learning the tricks of the trade from professionals spanning several fields or becoming an expert through digital marketing training in the Philippines. Unlike SEO, you only pay for the results you get with PPC. Types of Digital Marketing. Best Content Marketing Courses.

Course 118

Course Training Paid Content Paid Search Agency 118

KoMarketing Associates

DECEMBER 7, 2017

Here’s an example: “The Acme Sales private training calendar is filling up fast! Act now before December 31, 2017 and you can get training for your entire sales team for only $5,000, a discount of 25 percent off our regular training costs.” Keep the number intentionally low to convey the exclusivity of the offer.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JULY 7, 2015

Social media posts with images get more interaction because the human eye is trained to notice images first. While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Hubspot

NOVEMBER 15, 2019

Even if you don't want a role in PPC, the certification is still helpful for any marketer. PPC advertising, especially through Google Ads, makes up the bulk of online advertising. Google Ads Certification Training. The training resources that Google offers are a handy starting point.

Paid Search Agency 101

Paid Search Agency Ads Google Advertising Agencies 101

Biznology

MARCH 31, 2017

They will need training on the “SEO piece” (more about that later) but their writing skills are solid. Once upon a time, SEO copywriting training was one of those “good if there’s budget, but not necessary” things. SEO copywriting training is no longer a luxury. Do you want them to be PPC ad-writing masters?

SME 80

SME Ad Building Copywriting Content 80

Sprout Social

SEPTEMBER 12, 2022

If you don’t have the resources to grow or train a social team, an agency is a must. Stand-out services: Social Media Management, Branding, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Paid Social, PPC/SEM, SEO, Web Design. Full Blast Creative. Hoyden Creative Group. Interlace Digital. Pinckney Marketing.

Work Management 88

Work Management Marketing Management Paid Social Agency Advertising Agencies 88

Unbounce

JUNE 24, 2020

AI-Enhanced PPC Campaigns. In a couple of years, Google’s Smart Bidding technology has gone from a curiosity that, at best, once ruffled a few feathers to something that has PPC experts rethinking how they’re spending their time. Their availability will only increase in the months and years to come. Definitely not.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Hubspot

MAY 3, 2017

PPC University " by WordStream. Social Marketing Training " by Hootsuite. SEO Training Course by Moz " by Udemy. PPC University " by WordStream. Social Marketing Training " by Hootsuite. SEO Training Course by Moz " by Udemy. Here are some of its topics and offerings: 14) Wordstream PPC University.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Martech

SEPTEMBER 27, 2021

Privacy-centric, DDA trains on real conversion paths & uses machine learning to measure and model conversion credits across touchpoints, even when cookies are missing,” added Marvin. This is a “pretty big shift,” tweeted Kirk Williams , Founder of ZATO Marketing and PPC expert.

Privacy 122

Privacy Lead Ranking Paid Search Agency Google 122

Martech

FEBRUARY 12, 2024

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. She could use this knowledge to set a training curriculum as well.

Paid Search Agency 114

Paid Search Agency Planning Ad Building Enterprise Management 114

Navigate the Channel

MAY 30, 2023

A good foundation, but for those who want to specialize in SEO, PPC or CRM—or learn different aspects of a martech stack—they may need to augment their general knowledge with certificates or deeper individualized learning. Do universities provide the latest industry-standard software training for marketing?

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

QuanticMind

APRIL 9, 2020

Hiring someone new means recruiting, paying them a salary, onboarding, training, and dealing with the possibility of churn. This includes optimizing data-driven PPC campaigns to help reach target audiences through search ads. Providing AdWords certified specialists and software tools to automate and optimize PPC bidding.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer. Does yours?

Marketo 100

Marketo Class Training Budget Programs 100

BenchmarkONE

NOVEMBER 21, 2019

19% need help training their team. 7% struggled with hiring and training new employees. 3% struggled with a lack of knowledge and training in paid search. How They Use Paid Ads: PPC Spending. While much of marketing focuses on organic growth, there’s no underestimating the continued importance of PPC ads.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47