B2B Marketing Traction

AUGUST 29, 2012

Google doesn’t pay much attention, According to Danny Sullivan’s blog post on SearchEngineLand.com, Bing uses it not for positive search engine ranking but for spotting spammers.

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. I believe that thought leadership is the new positioning in B2B marketing. The old way of marketing features and benefits no longer works for B2B marketing success.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 28, 2015

” ), but what they were NOT thinking is that people today don’t like brands taking positive or negative news or events and turning them into cheesy marketing opportunities. What was Burger King thinking? I have no idea ( “Wow, we are so creative?”

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

JULY 28, 2011

What I found is that a changed competitive landscape for this business required new positioning and marketing messaging. New, aggressive competitors in the space created a need for the business to differentiate themselves and position their business as more experienced, offering more value to customers.In

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

MAY 1, 2015

So if you’re looking for help to achieve your business goals, make sure you choose a marketing consultant that focuses on results , customizes the engagement to fit your business, and challenges you to change in a positive way. You’ll get better results if you take the challenge! Photo by Kyle May on Flickr.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Industry Competitive Positioning Analysis: Use a matrix to chart your competitors based on key industry drivers. A common way to look at competitors is Price vs. Performance.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Industry Competitive Positioning Analysis: Use a matrix to chart your competitors based on key industry drivers. A common way to look at competitors is Price vs. Performance.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 28, 2012

If you have great content that is easily accessible, you have a greater chance of creating a positive brand impression. Buyers don’t want to be sold to. Buyers want access to information when they are ready to buy. Search engines rank websites with quality, relevant content higher.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MAY 9, 2012

How are your competitors positioned? What research already exists about the product or service you are launching? What do your existing customers need or want around this product or service? Who are your competitors in the product or service space? What are their prices? Their market share?

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

APRIL 24, 2013

than there is on access – do you have your product well-positioned online so that when someone wants or needs it, they can find you? Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Market the Value of Your Solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JANUARY 14, 2014

It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

AUGUST 29, 2011

By learning more about consumer needs, investing small amounts in technologies emerging from academia, or trialing new ideas in modest test markets, companies can build their understanding about growth options and position themselves to take bolder and riskier moves as the economy brightens.” ” So, U.S. companies, what do you say?

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

OCTOBER 18, 2012

The other thing the plan should do is keep everyone on the same page with a good understanding of the organization’s industry, competition, positioning strategy and marketing “persona” (see my previous blog post on this, Why Marketing Personas Rule ). Now more than ever, you need to measure results of outsourcing.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 21, 2013

Of course, this depends on your level of experience and the number of positions you’ve held. Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

FEBRUARY 1, 2013

New positioning! Short of therapy, what you need to do is set up processes that allow others to get marketing tasks done and then participate in the approval stages with this manager to show them how it can be streamlined and limited. Bright Shiny Object Marketer. Facebook ads! New creative concept!

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

OCTOBER 17, 2011

Next year you’ll be in a better position to be a marketing scientist rather than an artist. Your science is about to become more art, in the form of a guesstimate. Guess or estimate these rates and numbers, but make a change and start today to track your actuals.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

APRIL 1, 2015

Include some kind of positioning statement for your business just in case the recipient doesn’t remember what you do. .” It is so important to help the recipient understand how they got on the list. If you don’t do this, they may opt out of your list and mark the email as spam. Can our readers tell what we do?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 13, 2015

If you don’t understand how you are positioned in comparison with others in your industry, you will probably lose business. In order to be successful, marketing (and all your operations) must be strategic. If you don’t know the audience, your marketing messages and images will probably be off the mark.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

OCTOBER 21, 2011

Cite Research – a great whitepaper has credible sources and statistics to back up its position. You need to spell this out so that you don’t further damage your credibility by wasting people’s time.

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

JANUARY 20, 2012

Readers – feel free to add other trends that you think could put B2B Marketers in a position of getting left behind. From what the marketing gurus are saying, you’re going to want to offer mobile sooner than you think. So, B2B marketers, will you get left behind?

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

AUGUST 2, 2013

They created a unique positioning statement that fits their regional Northwestern customers, with the tagline, “We’re a lot like you. ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. Pemco listened to customers and learned who they are. A little different.”

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 27, 2012

How will your blog be positioned? (If you want to learn more, I’ve blogged a lot about marketing personas – perhaps the post I wrote that best explains what they are is Why B2B Marketing Buyer Personas Rule.). You need a strategy for your blog. What other blogs exist within your industry? What are you going to say?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

OCTOBER 27, 2011

One of our clients decided to position themselves in a big marketplace, when in fact they were the leading experts in a niche market within that big marketplace. Many companies want to market to a broad audience or the wrong audience. In a broad marketplace there is intense competition, and it’s hard to stand out.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 28, 2011

By shedding new light on the buyer’s situation, a seller can position their product or service as a solution to a pain the prospect may not have realized, articulated or felt was urgent. The authors recommend another sales approach: in a downturn.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

JANUARY 16, 2014

As technology and social media evolves, the CMO is in a position of having to accept some risk and experimentation (it can be controlled) in order to test new approaches. Clinging to the past, lack of openness and lack of receptivity to new ideas will limit a business’ marketing results. This is especially true now. Analytical.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. Do you have an in-house graphic designer? Are you great in front of a crowd? A natural-born entertainer?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 19, 2012

They trust a technology provider with full control of the code, and when development isn’t done right or is behind schedule, the company can be in a vulnerable position when they want to make changes and get control of the code.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

APRIL 5, 2013

If you are not adding value or representing your brand and yourself in a positive way (or if it’s even possible you will be perceived negatively), don’t do it! .” p. 10, Light, Bright and Polite , by Josh Ochs. So, if you find yourself wanting to rant on social media, take a moment to consider the results.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

MARCH 27, 2012

Position you as a thought leader. When your customers and prospects get engaged by commenting on your blog and sharing your information, they are engaging with your company and your brand. Engagement increases customer intimacy. Once you commit to blogging, you will be forced to find great topics to write about.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MARCH 13, 2012

Blog about industry happenings and position yourself as a leader in the industry. Ask them what comes up commonly and blog about it. Industry news – has legislation that affects your customers changed? Have companies gone out of business or acquired others? Customer case studies – how do customers use your products and services?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

AUGUST 11, 2011

Other problems with pricing include too much emphasis on cost and not enough on profit, failure to change prices with a changing market, prices that are not tied to positioning which affects the perception of the product, and lack of customizing prices to markets and product variables.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

OCTOBER 15, 2010

You can do a SWOT analysis in a face-to-face meeting, but your meeting format and company culture must allow open sharing of both positive and negative aspects of the business. Not all employees at many companies are comfortable telling “the boss” what’s wrong with the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MAY 4, 2010

How are they positioned? We’ve been taught in business schools and business classes to analyze the competition! What products and services do they have that we do not? What markets do they serve that we do not? What is their strategy? How do they perform and what is their price point?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 12, 2012

She provides “new insight” for her clients’ marketing programs and “incites” them to positive change. ” If you want to change the way you market, contact Marketing Consultant Jennifer Beever from New Incite today.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

APRIL 13, 2010

A conference speaking gig positions you as an industry leader and creates instant credibility. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Be a speaker at the conference.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

MARCH 28, 2014

No matter what the consulting assignment is, if I can provide new insight for their marketing or business and incite them to positive change, I have succeeded. I focus on solutions. One of my sayings is, “ I want to be part of the solution, not part of the problem.”

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 7, 2010

I chose the name because I incite my clients to positive change by offering new insights into their marketing! It also explains why my process of working from a one-page, written marketing plan and working with great teams leads to successful execution. I also loved the validation of my business name, New Incite.

Consulting 100

Consulting Planning Marketing Proposals Conference 100