KoMarketing Associates

OCTOBER 12, 2022

Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! . Since GA4 makes it easier to track the entire customer lifecycle (and tracks better across different devices), connecting the two platforms is crucial to understanding customer (and ad) data. . Acquisition Overview .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Marketing Insider Group

MARCH 18, 2020

DivvyHQ is a full content management platform designed for teams and marketers managing a lot of content. From the MailChimp dashboard, you can see a quick overview of all your campaigns and monitor important metrics, such as open rate and subscribe rate. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Digital Asset Management 108

Digital Asset Management Work Management Privacy Marketing Management 108

Marketing Insider Group

AUGUST 11, 2023

Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Understand which network supports your business’s specific goals.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. But is your brand taking advantage of its full potential? In both cases, web analytics can help.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Optinmonster

MARCH 7, 2024

Insider Overview: Insider has been a revelation for me. Lastly, Insider’s ability to seamlessly integrate with almost any teach stack such as CRMs , Analytics , social media platforms , and more easily gives this eCommerce personalization tool an edge over its rivals. Want results like these?

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. Dig deeper: How technology is enabling community marketing Platform details. The four components of the platform are: TinyTake Educate.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Communities 96

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. And though their exact rankings vary somewhat, both SEMrush and Similarweb rank six social media platforms within the top 20 most visited sites: Facebook, YouTube, Twitter, Instagram, WhatsApp, and Reddit.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Here are the topics we’ll cover: Overview: Email Marketing vs. Social Media Marketing Email Marketing vs. Social Media Usage Which Has Better Reach: Email or Social Media? Which Drives More Sales: Email or Social Media?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? Human touch alone won’t suffice in deciphering customer nuances.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Modern B2B

APRIL 18, 2024

The main features of the new SGE will include an AI-powered overview or snippet of key information around the search query, at the top of the Search Engine Results Page (SERP). It’ll enable you to ask more complex questions as a search query, with the platform piecing together and delivering the relevant insight to the user.

PPC 52

PPC SEO Marketing & Strategy SERP 52

Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. If you sell on Amazon, you are likely already seeing advanced AI capabilities built into the platform. Amazon Q Capabilities : Optimized for use within AWS, leveraging 17 years of AWS data.

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Oktopost

APRIL 26, 2024

The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. Here’s how the right platform can help make the case for adopting social media marketing at your firm: Easy adoption Lawyers tend to be extremely hard working.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

MARCH 28, 2024

LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance. They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Top sources of customer review data Customers leave product and brand reviews on almost all social platforms. Google My Business GMB is another popular platform for local businesses to gain customer feedback.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Contently

APRIL 27, 2023

Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform? These reviews, left by businesses within your industry, provide intel on platforms already tested by content marketing teams.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. Let’s take a look at these platforms individually, and then see what makes them similar and what makes them different. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right?

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Lenny's Newsletter

SEPTEMBER 24, 2023

Brought to you by Pendo —The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio —The web creation platform built for agencies | Masterworks —Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in (..)

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

DealSignal

JANUARY 28, 2024

We strip away the marketing jargon to present what each platform truly offers. While both platforms offer some great features, there are some small but important details that might make DealSignal the better choice for your business needs. The platform sets itself apart with a strong focus on the accuracy of its contact data.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. Are you measuring the right B2B social media metrics?

Social Media 62

Social Media Top of Funnel Media Allocation 62

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. Spend Overview For this experiment, we created two campaigns each with a $10,000 budget.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Lake One

AUGUST 16, 2023

All platforms have different capabilities and strengths, so we utilized three different tools: Waldo ChatGPT Jasper Our Process: Harnessing AI to Write an Email Newsletter Building the Base: Our adventure kicked off with Waldo, the AI maestro of research. So we used Waldo’s overview and headed to Jasper. AI wrote our email!

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

US Data Corporation

DECEMBER 26, 2023

Reddit is a unique and powerful community-driven platform that offers marketers a plethora of opportunities to connect with diverse audiences. The very expansive world of Reddit will be reviewed, with a look at its' history, its' use and functionality, as well as an overview on how marketers can leverage Reddit to promote their businesses.

Tips 52

Tips Guidelines Communities Promotion 52

Liveintent

JULY 17, 2023

Working out of multiple platforms can slow your team down, and not having a full view of your campaigns in your reports can cause errors to slip through. The Line Item Overview dashboard is your one-stop shop for line item management. The Line Item Overview looks fantastic, is very intuitive, and easy to navigate.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

SocialPilot

APRIL 25, 2024

To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. Here’s a rundown of what you can do with the tool: Dashboard The dashboard gives you a complete overview of how your YouTube channel is performing. You’re not alone!

Youtube 67

Youtube Copyright Ideal Customer Profiles Advertising Agencies 67

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. How are they engaging with users?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Brightedge

JUNE 10, 2022

By leveraging an enterprise SEO solution like the BrightEdge platform, you can access a host of features that help draw a complete picture, from a central data source, with the added benefit of integrated workflows. We’ll also use examples from the BrightEdge platform to demonstrate how the processes we outline work in practice.

SEO 111

SEO Research Enterprise Management Tools 111

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. billion people connected with a small business on Facebook, which is enough evidence of the platform’s affinity for SMBs and startups. According to statistics , 1.6 That’s why! Where Can You Track It?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

DealSignal

DECEMBER 29, 2023

We dissect each platform across various dimensions – from data quality, coverage, and integration capabilities to customer support, compliance, and pricing. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SocialPilot

FEBRUARY 6, 2024

Let’s start with general statistics and trends to give you a wide overview of the industry: 1. Millions of people are now browsing social media platforms daily in search of product recommendations. Let’s dive deeper into the engagement metrics per platform. billion USD in 2023. Approximately 80.8%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

DealSignal

NOVEMBER 14, 2023

Utilizing state-of-the-art machine learning algorithms, DealSignal extracts the most viable leads from an assortment of sources including social platforms, recent news, and professional listings. DealSignal Overview DealSignal is a tool that helps businesses reach the right people they want to talk to. Keep reading to find out why.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Use Cases of an Online Video Platform 1.1 How to Find the Best Video Platform 2.1 Use Cases of an Online Video Platform.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

APRIL 3, 2024

Discover how on Trailhead, the free online learning platform from Salesforce. Imagine what you can do with one platform that offers a complete view of every student. For example, they might want to know about all the first-year students with lower than a 2.4 GPA who are not campus residents and may be first-generation students.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

BOP Design

FEBRUARY 27, 2023

Analytics provides marketers with a high-level overview of their website and user journeys, but also allows for deep diving into specific segments and exploring what it all means to make business decisions based on core data. It may even feel like a completely new platform ( here’s a comparison of Universal Analytics and GA4 dashboards ).

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Your brand status means you have industry knowledge, while OAO ensures you now have the data and the platforms to deliver exactly what consumers want. What does that research look like? So, how can retailers apply this strategy?

Trust Marketing 104

Trust Marketing Loyalty Ad Building Planning 104

SmartBug Media

AUGUST 4, 2023

With the right automation platform , you can trigger a notification in your customer relationship management (CRM) solution, simultaneously alerting your customer success team, sales team, and marketing team. Comprehensive dashboards that present an overview of all customer interactions can be invaluable in spotting these indicators.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92