The Point

OCTOBER 22, 2020

My response: We typically design nurture programs for inbound leads like content syndication in 2 stages, as follows: 1) quickly determining if the person has an immediate need or otherwise merits sales follow-up; and then. For more nurture tips, see our earlier post: “ 18 Common Features of a Best-in-Class Nurture Program ”.

Sales Qualified Leads 227

Sales Qualified Leads Lead Ranking Lead Scoring Leads 227

The Point

OCTOBER 22, 2013

Here are three other tips to consider: 1. Describe your offer in terms that imply a benefit to the prospect: an “in-person ROI analysis”, “network performance audit”, “benchmark survey”, etc. Include both personal and business motivators. Don’t call it a “meeting.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. Photo by Tyler Franta on Unsplash.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

The Point

JUNE 27, 2018

Just one suggestion: the copy would be more effective in second person (“you’ll learn”, “you’ll hear”) vs. third person (“she’ll break down”, “she’ll offer up.”). For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

The Point

OCTOBER 7, 2014

Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. However, the resulting lead data is thin, and consist of primarily personal email addresses, making Lead Generation Cards better suited for B2C advertising. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

MAY 16, 2019

Personally, I love this. Avoid first person and passive language. This is not a personal note or even sales outreach. Salutations may feel like “personalization,” but here, it’s just taking up valuable space, forcing more important selling copy down the page. One of the key principles of B2B email creative?

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

The Point

OCTOBER 11, 2022

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Personalization is over-rated. Few companies have 100% clean data or anywhere close to it, so any attempt at personalization is likely to be rife with errors.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

The Point

OCTOBER 29, 2021

One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts. I can help.”) can increase conversions AND speed time to sale. Responding to those specific companies, by name (“Hey Google!

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

APRIL 19, 2017

Tip: make sure that the title of the content communicates that unique value.). Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Offer opportunities to sign up for a personalized demo. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.).

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

OCTOBER 8, 2015

If there’s one thing that good, effective lead nurturing does well, at scale, it’s keeping your brand top of mind with prospects who meet the grade demographically (right person, right company) but aren’t yet sales-ready. Plus, if you choose to, lead nurturing emails can be personalized as coming “from” the assigned rep.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

The Point

APRIL 23, 2013

Even when the writer attempts to communicate why the content would be of value, it’s communicated in first person terms (“we will show how your business …”) versus a more effective second person (“you’ll learn how …”). defines 4 tips …”) that instantly delivers tangible value in specific, quantifiable terms.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

The Point

JUNE 8, 2016

It’s now possible to schedule personalized direct mail drops – through technologies like PrintingForLess – directly into your nurture stream. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

JUNE 30, 2021

The danger with that thinking, however, and the risk with an approach to ABM that prioritizes highly personalized, highly orchestrated, content-intensive, high-touch campaigns, is that those programs are expensive, relatively high risk, and can take weeks or months to get in market, albeit with a big payout if they succeed.

Account Based Marketing 162

Account Based Marketing ABM Planning Demand Generation Agencies 162

The Point

SEPTEMBER 24, 2019

delete the personal information that a business has collected about a consumer. provide the option to opt out of the sale of a consumer’s personal information. . provide the option to opt out of the sale of a consumer’s personal information. There are other applicable criteria too many to list here.).

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

The Point

JULY 12, 2013

Avoid first and third person where possible. For more tips on how to improve the success of your Webinar campaigns, download a free copy of our white paper on “ Top 10 Tips for Webinar Invitation Success.”. Keep the branding to a minimum. A much better option would be a simple “Register Now.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

MARCH 25, 2016

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Try sending last-minute reminders in the form of “forwarded” emails from the assigned sales representative, including the contact’s first name and a personal note (e.g.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

SEPTEMBER 19, 2018

Here are my 5 tips for new college grads or any aspiring young marketer: 1. You’ll learn how to get noticed, how to work as part of a team, and yes: how to deal with a wide range of personalities. Work for a big company. Work for an agency. At some point early in your career, work for an agency.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

AUGUST 21, 2018

Instead, just assume the person you’re talking to has the relevant need, and focus on the benefits from taking action: Discover an easy way to cut HR costs by 50 percent. 5 tips for retaining your most valuable employees. Saying “Why you need …” is one of the quickest ways to lose a potential customer.

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

The Point

NOVEMBER 10, 2014

Secondly, the paragraph is all first person: “We’ll explain the advantages Ethernet delivers …” so it sounds like a sales pitch, versus second person: “You’ll read about the advantages Ethernet delivers …” which would imply information of value and the benefits of responding.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

The Point

APRIL 23, 2015

It’s estimated that, in an era of information overload, the average person receives anywhere between 3,000 and 20,000 advertising messages a day. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. Consider two factors: 1. Attention Span.

Demand Generation Agencies 100

Demand Generation Agencies Design Advertising Agencies B2B 100

The Point

OCTOBER 30, 2013

Maybe that second person is the real decision-maker or a key influencer. You’ll never know if your content was read by someone else. If your nurturing email is forwarded to a friend or colleague, and that colleague accesses your (ungated) content, you won’t know the difference.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Landing Pages 100

The Point

DECEMBER 12, 2014

A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today. If the landing page experience is designated “below average,” there’s room for improvement.

Landing Pages 100

Landing Pages Lead Ranking Lead Scoring PPC 100

The Point

MARCH 27, 2013

If someone becomes a lead on a Friday, you don’t want that person to wait 6 days for a response, and 7 days for the next touch, which is what will happen if you’ve decided that nurturing emails only go out on Thursdays. ”

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

MARCH 12, 2020

Here then, from our team to yours, are some tips, strategies, and best practices for how to make remote work, work. Prefer to get up early, get all your personal stuff done and then sit down at your desk? The post 30 Tips for Work-at-Home Marketers appeared first on The Point. Alex, Account Executive). I love my standing desk.

Work Management 227

Work Management Paid Search Agency Tips Demand Generation Agencies 227

The Point

NOVEMBER 15, 2022

For Tier 1 accounts, conduct targeted, personalized sales outreach, but (critically) support those efforts with marketing air cover to the same companies. For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

JUNE 26, 2013

Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. Tests show that successfully getting the registrant to add the event to his/her personal calendar increases attendance rates dramatically. Add More Detail. Add Social links.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

The Point

JUNE 11, 2012

Used appropriately, incentives can complement the business value of an event by providing the reader a compelling personal incentive for registering. Adapted from the white paper: “Top 10 Tips for Webinar Invitation Success”. That’s not to say you should avoid incentives altogether. Here are some ideas to consider: 1.

Webinar Metrics 100

Webinar Metrics Landing Pages Paper Lead Ranking 100

The Point

SEPTEMBER 30, 2013

Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. .” Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website).

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

The Point

NOVEMBER 22, 2016

In the context of a “new lead” program (or, as we sometimes call it, a “Welcome Series”) automated emails can be much more informal, and even personalized from the SDR. For a more detailed discussion of this and related topics, see our white paper on “ Top 10 Tips for Lead Nurturing Success. ”.

Lead Nurturing 100

Lead Nurturing Top of Funnel Sales Qualified Leads Lead Ranking 100

The Point

DECEMBER 6, 2010

21 Tips & Other Impressions from the Marketo User Summit. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Would that person be motivated to read more? Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Help Our Client Choose a Logo (Poll). Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

AUGUST 15, 2012

Successful lead nurturing is about delivering content that’s personalized, relevant, and compelling to the individual prospect. Today’s lead nurturing can be much more than a “one size fits all” system of event promotion and recycled press releases.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100

The Point

JANUARY 21, 2020

This is beneficial for companies that might be handling sensitive personal data (e.g. Depending on the system, native landing pages provide added functionality that isn’t available through embedded forms. credit card information or social security numbers) that you wouldn’t want stored in your MAP.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

FEBRUARY 28, 2020

Reserve any additional CTAs or options for the thank you page or fulfillment email, i.e. AFTER the person has registered. Eliminate any and all top navigation, social buttons, “request a demo” links, or anything else that might distract the reader from the one thing you want him/her to do, and that’s to register for the primary offer.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The Point

APRIL 1, 2014

All of this is preceded by a personalized email (from the BDR) sent automatically by Marketo to all Web leads, even those that the BDR ultimately deemed unworthy of follow-up, three days after any form submission. Marketo creates task in CRM reminding BDR to call lead 4 weeks later. Wait 8 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100