Marketing Insider Group

OCTOBER 11, 2023

The hub and spoke content model works in a similar way, and it’s a great method to organize and link related pieces of content on a website. Here are a few other key benefits of using this model for your content: Show Off Your Expertise Think of the hub and spoke model as your own personal library. Are people reading it?

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 123

Personalization Practices Allocation Enterprise Management 123

KoMarketing Associates

MARCH 6, 2017

Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. Approximately 88 percent of those who exceeded their income predictions intend to increase their budget for personalization this year.

Studies 123

Studies Personalization Leads Lead 123

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. These personalities have a great online presence, and their audience strongly trusts them.

Case Study 90

Case Study Case Studies Work Management Studies 90

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Here are some of our favorite ways to implement digital personalization aligned with your company. Know Your Vision.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

NOVEMBER 9, 2023

Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. But again, nearly everybody plans to use it or is currently using some form of AI in their work. Trusting AI for work. This broader study — 1,241 professionals split evenly between U.S. AI or else.

Marketing AI 121

Marketing AI Work Management Planning Paid Search Agency 121

Webbiquity

MAY 30, 2019

Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Zoominfo

JULY 25, 2022

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Launch Marketing

APRIL 19, 2023

The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Contently

AUGUST 18, 2021

For the record, using clear, colloquial language in your work is good. In this context, agreeableness refers to a person’s tendency to be compassionate, cooperative, and compromising. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. More personal questions?

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Scoop.it

OCTOBER 5, 2023

By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Get a grasp of your ideal prospects ABM also helps you understand your prospects better, resulting in more personalized marketing messages and a stronger connection with potential customers.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Biznology

FEBRUARY 4, 2021

So, I grabbed my favorite sweatpants and slippers and jumped on the video call —this is what it’s like working from home during a global pandemic. Maybe you’ve had the opportunity to work from home in the past. You had the flexibility to get your work done and your chores — while enjoying the comfort of your home.

Product 197

Product Social Media Barriers Media 197

Contently

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently. If you’re looking to expand your content, you’re in the right place.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Sana Commerce

JULY 16, 2023

The flexibility of composable commerce enables businesses to deliver personalized and tailored experiences to their customers, ultimately boosting customer satisfaction and loyalty. It synthesizes the best functionalities of each piece of software and creates a super-powered solution that works best for the B2B business using it.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Spiralytics

APRIL 16, 2023

A study suggested that older audiences may be more susceptible to rational appeals in advertising. Source: CXL A 2021 study showed that negative headlines elicit an emotional response in the brain much faster than positive ones. Finances are often personal, and achieving financial freedom is a priority for most.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

SalesGrape

OCTOBER 16, 2023

Does account-based marketing work for long sales cycles? Unlike traditional mass marketing approaches that focus on reaching a wide audience, ABM takes a more personalized approach by targeting specific accounts and tailoring messaging and content to their unique needs and pain points. This is where ABM comes into play.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Zoominfo

JULY 25, 2022

Initially, many employers were wary of remote work. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement. Businesses have made headway against some of the most daunting aspects of working remotely.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

MARCH 18, 2021

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. B2C professionals, on the other hand, might zero in on more personal buying patterns and interests. Sources: S.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

SME 143

SME Work Management Tips Content 143

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Zoominfo

MAY 24, 2021

As life gradually returns to the new normal, companies across the globe are reevaluating how and where their employees should work. Launched on May 17, this site will keep potential job candidates and business professionals in the know on the latest working models of top companies across the globe. The current status of remote work .

Zoominfo 130

Zoominfo Work Management Planning Customer Surveys 130

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Not all personalized efforts are created equal.

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

BenchmarkONE

APRIL 6, 2022

Most importantly, they want proof that your product works. This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What to fix.

Personalization 115

Personalization Phishing Work Management Customer Satisfaction 115