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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Here, we’ve highlighted: 3 key research areas where this can come into play, 5 ways AI can amplify confirmation bias 4 practical tips to avoid it.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails.

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98% of Marketers Agree Personalization Helps Advance Customer Relationships

KoMarketing Associates

As marketers continue to personalize the customer experience, more are beginning to see the benefits of doing so in terms of strengthening their relationships with clients. Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Here are six tips to break out of a Groundhog Day marketing cycle. Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. Instead of simply reading a book or blog post, consider taking an in-person course. Get back to basics. Collaborate with others.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. You don't want to miss out on this amazing webinar!

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Rethinking the influencer-brand relationship

Sprout Social

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Request a demo 3 tips for influencer collaborations that build customer loyalty Let’s explore three actionable takeaways you can use to build and nurture influencer partnerships.

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Create Relationships.