Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 65

Training Top of Funnel Resources Work Management 65

Engagio

FEBRUARY 13, 2020

For instance, I might feel particularly loved if my partner or friends spend the day with me, while someone else might feel particularly loved when they’re given presents. Direct mail is a great thing to use here, and what you send can vary based on what they like, what you’re trying to accomplish, and where they are in the sales cycle.

B2B 87

B2B Act-On Gartner Buying Cycle 87

Hubspot

MAY 17, 2015

Do you lean on the one person in management who can demand adoption? And that’s a lot to ask of someone during the sales cycle. You are asking the client to not only invest in new marketing tactics but to also change its approach to communication, sales, and services. The Agency Advantage of Running a Workshop.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Pam Didner

JANUARY 5, 2020

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Interesting in booking Pam Didner to speak at your conference, event or workshop?

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Televerde

FEBRUARY 7, 2018

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report.

B2B Marketing 61

B2B Marketing Marketing Management Demand Generation Agencies Planning 61

Televerde

FEBRUARY 19, 2018

One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.

Demand Generation 60

Demand Generation Demand InsideView Generation 60

Directive Agency

JULY 12, 2022

The sales funnel moves people from one decision-making stage to the other by gradually presenting them with relevant information on what they can expect from a solution. When you present users with too many options, they simply become too overwhelmed. Utilizing trust-building microcopy to present offers as risk-free.

Conversion Rate 52

Conversion Rate Pricing Price Conversion 52

Oktopost

JULY 30, 2020

Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. . Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Plan for a mix of pre- and post-virtual events and shorter in-person events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. The solution/product that you have has a long sales cycle. Personalization at this level is very light touch.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And I’m like, OK, who is that person you’re really trying to talk to?

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Zoominfo

JANUARY 29, 2018

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). All in all, it was a great success!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

The ROI Guy

FEBRUARY 14, 2011

To be successful, sales teams have to engage multiple stakeholders including executives, finance, business leaders, purchasing, operations and technologists, with a compelling value message personalized to each stakeholder. And this trend is expected to continue even as the recovery takes hold.

Allocation 40

Allocation Research Practices Forrester 40

Heinz Marketing

FEBRUARY 24, 2020

We continue to be very humbled by the listenership we get across the B2B sales and marketing world. And if you like what you hear today and you’d like to hear a other episodes of Sales Pipeline Radio, you can find everything we’ve done past, present and future, up at salespipelineradio.com. I read a lot.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

The ROI Guy

DECEMBER 2, 2014

The value articulation issue revolves around improving sales productivity. But it’s not about just about making more customer calls or spending more time giving customers presentations. Just like diets, a lot of them can be good, but you have to go beyond reading a book or attending a workshop to make it work.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. In August of this year, I was asked to do a presentation on social media. I don’t know how he got it because I had never met him and he hadn’t been to any of my presentations.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. In August of this year, I was asked to do a presentation on social media. I don’t know how he got it because I had never met him and he hadn’t been to any of my presentations.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

The ROI Guy

FEBRUARY 2, 2011

The Buying Lifecycle according to SiriusDecisions, highlighting how CFOs and other executives are involved early in the decision making, helping to drive change, and then again later in the sales cycle when the purchase must be financially justified. But the justification can’t stop there.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Heinz Marketing

FEBRUARY 26, 2018

We’re not going to have to back into it based on a sales cycle that maybe not everybody knew enough to run really, really well. They were ever present. On February 28th, I highly encourage you to check out a workshop that Allocadia is doing online, called the Metrics That Matter workshop. It matters a lot.”

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

The ROI Guy

AUGUST 13, 2013

If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. According to a new research report, IT buyers have dramatically changed.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Hubspot

APRIL 26, 2016

I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. I call them “superniche” companies. 8) R-E-S-P-E-C-T.

Paid Search Agency 28

Paid Search Agency Companies Lead Scoring Lead Ranking 28

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

JANUARY 22, 2018

According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. For a 100-person sales team with $1 million individual quotas and a $50,000 average deal size, that translates to a $20 million increase in revenue. Your SalesMBA™ Workshops. Sales Presentation Training.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Marketing Insider Group

SEPTEMBER 5, 2023

In the B2B world, sales cycles are long and decisions are collaborative. Start by conducting surveys or personal interviews. These gaps present opportunities for you to step in and offer something unique or more comprehensive. Engage with your audience, respond to their comments, and encourage discussions.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. This creates a comprehensive and effective system that allows you to speed up the customer journey and sales cycle, while still keeping your customers engaged and interested.

Business 134

Business Webinar Metrics Skype Case Study 134

The ROI Guy

DECEMBER 6, 2010

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. An example would be a Web form.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

markempa

AUGUST 16, 2016

I think the ideal customer profile which sounds so common, but I go on sales calls, and a salesperson says oh, we’ve got the entire team going to listen to our presentation today, well who is on the entire team? Maybe a person left, maybe a company went through acquisition, there are all kinds of different things.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. This creates a comprehensive and effective system that allows you to speed up the customer journey and sales cycle, while still keeping your customers engaged and interested.

Business 54

Business Webinar Metrics Skype Case Study 54

Seismic

MAY 11, 2022

Try presenting your newsletter as interactive digital publications instead. Sales Scripts. Sales scripts are used by reps to enable more productive conversations with buyers. Having strategies in place for each stage of the sales cycle helps sellers to guide buyers throughout the purchasing journey.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Mereo

APRIL 16, 2020

Are the sales resources your marketing department creates simply going unused by sales? According to research conducted by the CMO Council, salespeople invest upwards of 40% of their time creating presentations and other sales cycle content. Yet, the value of in-person interactions is not going by the wayside.

Work Management 81

Work Management Cross-Selling Marketing Management Differentiation 81