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Are Your Peers Beating You to Video Marketing Results?

Vidyard

Now that video is a well-tuned tool in everyone’s funnel, expect more quality along with more quantity. Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? You just never know. And if you don’t know, you can’t improve. Video is exploding.

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Top Competitive Intelligence Tools for Your 2024 GTM Strategy

HG Data

Competitive intelligence tools allow you to peer into your competitors’ products, sales, marketing, and overall […] The post Top Competitive Intelligence Tools for Your 2024 GTM Strategy appeared first on HG Insights. Businesses rely heavily on internal metrics to drive decisions.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

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Real Story Group launches free martech assessment tool

Martech

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. I just don’t know which half.'”

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Comment: Generally, companies that experiment always seem to do better than peers.

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. Is this community for me, too?”

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48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. B2B Marketers and Growing Social Media Usage.