Biznology

NOVEMBER 5, 2018

They offer social proof. They talk to their peers. There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest. . Businesses play their cards close to the vest. Have you ever tried to get a client to give you a testimonial? Well, then, you know what I mean. They reduce buyer risk.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

DECEMBER 11, 2014

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How can I get started? Have I seen her in the past? What does she look like?

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

FEBRUARY 12, 2021

social anxiety (more people!), This week’s reading and listening curates a variety of perspectives on the value of social networks, including pragmatic counsel on how we can recalibrate our mental models to and expectations of networking. How can we possibly add yet another thing to our to-do lists? What to do?

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

DECEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 37 facts on the future of social selling vs. cold calling. SOCIAL SELLING. SOCIAL SELLING.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. There are many ways in which social technologies can create value. They can enable peer-to-peer communications and provide a means for content creation, distribution, and consumption. Photo credits: www.roadtrafficsigns.com.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Email shouldn’t leave you peering into a black hole after you’ve hit the Send button. Use your analytics. Trigger-happy. Set your course.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

APRIL 8, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

JANUARY 6, 2017

Whether you are working to find ways to really engage your customers on social media or ways to improve customer service, you have to be proactive to accomplish your business goals and always stay true to your mission. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Biznology

JANUARY 26, 2015

Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. This is a well-observed social phenomenon known as the Streisand effect.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

DECEMBER 18, 2013

Part 1, “Your choice of social platform does matter” , is here. This month’s post discusses the inevitable clash of cultures between the s0-called digital natives and digital immigrants when rolling out a social business platform in a large organization, and how to approach it.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

MARCH 17, 2020

Especially now, in a time of “social distancing,” listening can take the form of phone and video calls, IMs, texting. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Not just for their friends and neighbors, but others impacted globally.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Biznology

MARCH 5, 2012

As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. Image via Wikipedia. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

NOVEMBER 4, 2021

This means improving your ability to communicate and foster strong peer relationships. Practicing emotional intelligence can help us recognize our blind spots and learn how we need to transform on either a personal or professional level. However, emotional intelligence can be difficult to teach and encourage.

Peer-to-peer 104

Peer-to-peer Lead Ranking Work Management Training 104

Biznology

JANUARY 28, 2021

Namely, 50% of remote workers claim they have remained engaged during Coronavirus, compared to 40% of their peers working in-house. You should also: Specify social distancing practices Strengthen personal hygiene rules Sanitize the workplace Restrict in-person employee gatherings. Promote Employee Safety. Allow Long-Term Remote Work.

Peer-to-peer 118

Peer-to-peer Customer Surveys Amazon Differentiation 118

Biznology

JULY 12, 2012

Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive. Looking at the professional side of things, the scenario is even scarier: you go away for some well deserved vacation, and on your first day back you have hundreds, if not thousands, of email messages waiting for you.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Biznology

DECEMBER 7, 2021

This will likely involve peers and leaders from other industries. As part of the recovery process, economic and political leaders from across the globe have had to deal with The Great Reset. A significant component of The Great Reset is a more responsible, equitable, and sustainable approach to employment.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. What happened to LinkedIn groups?

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

DECEMBER 23, 2016

In today’s market, even client-recommended future clients are checking out references on social media ( source ). Multiple studies have included questions to determine why buyers rely on social media in general, LinkedIn especially, to help them find solutions to problems and make buying decisions. An inaccurate profile. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

FEBRUARY 11, 2015

This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

AUGUST 13, 2021

This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. Other pieces highlight the need to recognize our blind spots and the risks we run by not tending to them. Personality tests and other assessment tools to define and support us are analyzed and critiqued.

Tools 104

Tools Peer-to-peer Thought Leadership Paid Search Agency 104

Biznology

NOVEMBER 16, 2015

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them. You see it in their body language, their test results, and in their lack of participation. We just use them.

Peer-to-peer 80

Peer-to-peer Stats API Correlation 80

Biznology

NOVEMBER 22, 2017

To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. Here are the 3 biggest errors and omissions: 1. There’s no picture.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

JUNE 10, 2020

In fact, a recent survey of global executives by Harvard Business Review found that organizations that prioritize employee experience are more resilient than their peers, and were better prepared to respond to the coronavirus crisis. Meat processing plants have been virtually shut down by infection.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Biznology

JANUARY 24, 2020

The murky friendships and bureaucracy can at times be maddening, but persevering does not only mean climbing the corporate ladder. ” “But new research demonstrates that performing at high levels can also come with some heavy costs: It can make our peers resent us and try to undermine our good work.

Consulting 129

Consulting Peer-to-peer Curation Press 129

Biznology

APRIL 24, 2013

Ask your peers for recommendations, fully optimize your text, and use LinkedIn to guide you to completion. While LinkedIn discourages members from adding people they don’t know (up to and including being banned from the network), be vigilant about inviting your email contacts, social media connections, and real-life peers to connect.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

AUGUST 26, 2015

Consumers are much more impressed with what their peers have to say about a small business than what that business says about itself. Incentivize social media fans with discounts available through your Facebook and Twitter accounts. How do you turn that attention into revenue though? Post customer reviews. Offer discounts.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Biznology

FEBRUARY 8, 2013

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. Similar stories could be told about old-fashioned intranet websites, enterprise search, corporate blogs, microblogging and social networks.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

JULY 30, 2021

” The Surprising Power of Peer Coaching. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. This section is anchored by a primer in what highly ineffective leadership looks like, courtesy of Bank of America’s Thomas Montag.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

MAY 1, 2019

That podcast was an assignment for the students in my social media marketing course. We started teamwork exercises the first day of class: I had the students gather into groups, then open up their social streams on their favorite network. I am an adjunct lecturer at a small liberal arts college in Massachusetts.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

MAY 29, 2013

Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

MARCH 31, 2014

The article made some excellent points about how the social and digital revolution had changed business and how the role of marketing had expanded. Thus, despite recognition that social media marketing demands transparency, teaming, and an end-to-end strategy, too many marketers simply do not play well in the sandbox.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

The article made some excellent points about how the social and digital revolution had changed business and how the role of marketing had expanded. Thus, despite recognition that social media marketing demands transparency, teaming, and an end-to-end strategy, too many marketers simply do not play well in the sandbox.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MAY 21, 2015

Their behavior is not influenced as much by advertising any more, but by online feedback and the experience of their peers and other respected sources: Only 6% of Millennials consider advertising to be credible (source: Edelman Research). The internet is more influential, as Millennials are significantly more trustful of social media.

Advertisements 80

Advertisements Advertising Branding Brand Identity 80

Biznology

APRIL 14, 2014

The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments. social media, word-of-mouth, recommendations from friends/family, etc.) Skepticism is most acute among the Millennials. source: Webbed Feet.

Branding 80

Branding Brand Identity Peer-to-peer Ad Building 80