Search Engine Journal

JULY 27, 2021

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Take these 10 best practices into account.

PPC 142

PPC Practices Best Practices Campaigns 142

Search Engine Journal

AUGUST 12, 2021

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.

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Search Engine Journal

OCTOBER 18, 2021

Need to gain insight into the budgets, keywords, and product ads driving your competitors' paid search campaigns? The post Competitor Paid Search Analysis: Why Is It So Important? appeared first on Search Engine Journal. Learn a tactical approach here.

Analysis 122

Analysis Keywords Tactics Ads 122

Search Engine Journal

AUGUST 17, 2022

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 122

Promotion Ads Advertisements Advertising 122

Search Engine Journal

AUGUST 21, 2022

Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.

SEO 98

SEO Media 98

Launch Marketing

JANUARY 27, 2021

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. To get you started on beginning a paid search campaign, we cover some of the basics. The right keywords are specific, relevant and commonly searched.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Search Engine Journal

NOVEMBER 2, 2021

Would you like to be Search Engine Journal's Paid Media Editor? The post Search Engine Journal Is Hiring A Paid Media Editor appeared first on Search Engine Journal. Do you love PPC? Here's who we're looking for and how you can apply.

Media 106

Media PPC 106

Search Engine Journal

JULY 27, 2021

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Take these 10 best practices into account.

PPC 98

PPC Practices Best Practices Campaigns 98

Search Engine Journal

MARCH 28, 2022

The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal. If you've struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.

Search Marketing 99

Search Marketing B2B Marketing PPC B2B 99

Search Engine Journal

OCTOBER 11, 2021

Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success. The post How Does Machine Learning Work in Paid Search Marketing? appeared first on Search Engine Journal.

Search Marketing 113

Search Marketing PPC Marketing 113

Search Engine Journal

MAY 11, 2022

The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal. What do you need to know to be a successful PPC marketer in the age of automation?

PPC 99

PPC Search Marketing Automation Marketing & Strategy 99

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

KoMarketing Associates

OCTOBER 15, 2018

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. Paid search has undergone constant development in recent years,” wrote the authors of the report. will increase from $86 billion to $109 billion.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

SEMrush

OCTOBER 5, 2021

billion on paid search ads in 2020. Advertisers spent an estimated $59.22 But how much of that was spent by some of the biggest companies in the world?

Paid Search Agency 113

Paid Search Agency Spending Companies Advertisements 113

Search Engine Journal

JULY 21, 2021

The post PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search appeared first on Search Engine Journal. Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.

PPC 114

PPC Search Marketing In-market Buyers Marketing 114

SEMrush

DECEMBER 31, 1969

Dive into the details of paid search, paid social, and more channels. Learn how to leverage online advertising to boost your business, regardless of your industry.

Advertisements 67

Advertisements Advertising Advertising Channels Business 67

Search Engine Journal

MARCH 18, 2021

Learn more about paid search incrementality and see it in action. The post How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan appeared first on Search Engine Journal. SEO and SEM together can produce better results than one or the other.

SEO 95

SEO SEM Search Marketing Analytics 95

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

Search Engine Journal

FEBRUARY 16, 2022

The post Paid Search In A Cookieless World: Are You Ready? appeared first on Search Engine Journal. The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.

Privacy 80

Privacy Webinar Metrics 80

Search Engine Journal

FEBRUARY 1, 2022

Learn how savvy marketers are overcoming this challenge and getting a first-mover advantage by utilizing improved paid search techniques. The post Paid Search In A Cookieless World: Are You Ready? Webinar] appeared first on Search Engine Journal. Third-party cookies are disappearing.

Webinar Metrics 78

Webinar Metrics First-Mover Advantage Search Marketing Marketing 78

ClickZ

JULY 18, 2019

Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. Paid search dominates the digital ad landscape. This is about twice as much as the second highest contender—paid social which comprises just under 20%.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Search Engine Journal

FEBRUARY 13, 2023

The post How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] appeared first on Search Engine Journal. Ready to learn how and where to best allocate your marketing budget for increased results? Register for this webinar for exclusive expert insights.

Allocation 76

Allocation Webinar Metrics Organization Marketing Budget 76

Spiralytics

AUGUST 29, 2019

If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! A Brief History of Search Ads. Search Advertising Platforms. Search Advertising Trends & Statistics. Search Advertising Trends & Statistics. Do Paid Search Ads Affect SEO?

SEM 91

SEM Search Engine Marketing Statistics Advertisements 91

Conductor

OCTOBER 20, 2020

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. billion searches a day, companies have a lot of opportunities to get found. Reason 1: Cost Savings.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

NuSpark Consulting

SEPTEMBER 9, 2018

Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. Which bidding approach is right for you?

Cost Per Click 100

Cost Per Click Google Ads CPC 100

NuSpark Consulting

DECEMBER 24, 2018

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7%

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). Moz found that 71% of search traffic clicks on Google come from the first page of results, while some estimates say that is as high as 92%. What is paid search marketing?

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

Search Engine Journal

APRIL 21, 2021

Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. The post Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More appeared first on Search Engine Journal. Here are the highlights!

Organization 88

Organization Ads Features 88

Lake One

JANUARY 18, 2021

The same can be said for paid search trends. What does this mean for paid search trends in 2021? In recent years, Google Shopping ad spend generated close to 80% of retail search ad spend. Good-Bye Search Terms. In fact, Google is removing search terms for close to 30% of account budgets.

Trends 52

Trends Privacy Keywords Search Marketing 52

Biznology

SEPTEMBER 19, 2016

Here’s some of my best content on paid search: Why paid search is still frustrating for searchers. Are you frustrating buyers with your paid search ads? Global search marketing. The post Everything You Need to Know About Paid Search appeared first on Biznology. Like this post?

Landing Pages 80

Landing Pages PPC SEO Search Marketing 80

The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. The foundation of a strong search campaign is knowing what you want to achieve. Your search campaign should measure: 1. It’s easy to see why.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

FMG Suite

SEPTEMBER 23, 2020

Local listings and paid search campaigns are also key to improving your visibility and attracting new leads to your website. Get started with paid search ads. The post Boost Your Brand Online with Local Listings & Paid Search appeared first on FMG Suite. On-site SEO is just the start.

Brand Identity 52

Brand Identity Branding Lead Scoring Lead Ranking 52

SmartBug Media

MAY 9, 2019

One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). Paid Search. In addition, paid search accounts can be deployed on a variety of platforms and in a variety of configurations to support your specific goals.

Paid Search Agency 65

Paid Search Agency SEO Lead Ranking Lead Scoring 65

NuSpark Consulting

JULY 5, 2016

If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Keep in mind the goal of paid search: to generate a click that converts.

Adwords 100

Adwords Cost per Acquisition ROI Google 100

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

The Lead Agency

MAY 12, 2019

Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. The key to a successful B2B search campaign lies in fully understanding the differences between B2B marketing and B2C marketing.

Paid Search Agency 63

Paid Search Agency Cost per Acquisition Campaigns B2B 63

Biznology

AUGUST 18, 2014

I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Because various estimates say that between 20 percent and 30 percent of all search clicks are on those very ads. The post Who is clicking on paid search ads?

Ads 80

Ads Sample Advertisements Advertising 80