Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JULY 13, 2017

Marketing campaigns through text messages, direct mail, or even billboards are popular because of the extremely low cost for mass outreach. But sales through such offline campaigns cannot be accurately tracked to this specific channel. This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

JUNE 4, 2019

Certainly, technology lets us deliver more leads to sales, faster than ever before. Once market outreach begins, you segment and re-segment the targets based on variables like industry, firmographics, and sales history. Finally, the media issue can be as simple as two different sales development reps producing different results.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

JANUARY 26, 2017

Where buyers used to rely on conversations with sales people or subject matter experts to help them understand their problems and ways to solve them, they’re postponing one-on-one communications and doing much of the research themselves. Attracting and engaging the right prospective clients.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. Done right, it’s old school. It’s a Lot of Work, Both Up Front and All Along the Way.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. As Interim MD, she is responsible for the overall business results and sales activities in Canada. Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JULY 23, 2014

You’ve got a tighter decision-making unit and shorter sales cycles. Establishing your executives and your company as trusted advisors in your field is hugely important in this market. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

APRIL 15, 2014

And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. I still use “blogger outreach” but it’s now called “outreach marketing.” That’s priceless.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

FEBRUARY 24, 2014

DEFINE WHAT YOU WANT PEOPLE TO DO: Just getting to a top rank doesn’t produce sales. GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Even the Pity Mention is a Media Mention. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

OCTOBER 13, 2015

I have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

DECEMBER 6, 2016

Virtual Reality headset sales aren’t setting any records. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement ? Can public relations help make it go mainstream ?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JULY 29, 2013

However, converting your sales, customer service and management-minded colleagues into content marketers is much easier said than done. While a top-down approach may not be a silver bullet for everyone, incorporating blogging into the position description of every employee, particularly your sales team, could yield remarkable results.

Work Management 80

Work Management Marketing Management Content Marketing Analytics Tools 80

Biznology

JANUARY 17, 2012

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. At the end of the day, none of this is yours. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

MAY 6, 2014

It took me a while to register the importance of my long tail blogger outreaches. While my conversion is roughly around 15%, of the 4,000 bloggers I’ll reach out to via loosely-targeted personalized emails in any particular outreach, around a thousand respond directly to the pitch and click through to the social media news release.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

DECEMBER 21, 2011

Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. So a sales person was in a nifty position to educate—and influence—the buyer from the earliest stages of the process.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 27, 2013

There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the internet-age presents. PostRocket : In a nutshell, PostRocket is Buffer for Facebook.

Planning 80

Planning Budget Programs Twitter Paid Search Agency 80

Biznology

SEPTEMBER 17, 2012

If you invest in media, do you want to know which ones give you the most visitors and sales? Once you know the percentage from each, you have the blueprint you need to create your marketing or outreach effort so get the greatest value and return for the time and/or money you invest. Does your business have a geographic skew?

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

SEPTEMBER 11, 2013

Every media outreach begins with information, the more the better. Most other industries openly work this way – it’s not what you know, it’s who you know, and who works the hardest for the sale. As publicists, we can usually sidestep these weightier issues and focus on the task at hand – getting coverage.

Media 80

Media PR Public Relations Press 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. The same thing can be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! People Who Meet People are Lucky.

Communities 126

Communities Blogger Class Twitter 126

Biznology

NOVEMBER 27, 2012

I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give. You need to do the same thing when it comes to developing a cult of personality online.

Social Media 80

Social Media Process Product Media 80

Biznology

SEPTEMBER 27, 2017

In sales and business development, this is called prospecting. Armed with that info, you can tailor your outreach and increase your ability to get your prospects’ interest. They’re often much more willing to respond to social media outreach than any other type. Three: Don’t expect partners to prospect. Eight: Give it time.

Ideal Customer Profiles 139

Ideal Customer Profiles Tactics Sales Qualified Leads Profiling 139

Biznology

JULY 11, 2018

Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. So, when a client hires an influencer marketing campaign, they need to associate all sales that result from that influencer marketing outreach and engagement, both from the influencers and their friends, fans, readers, watchers, subscribers, etc.

PageRank 179

PageRank Work Management Marketing Analytics Tools Advertising Agencies 179

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Why Micro-Influencers Increase Sales and How To Find Them. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

JUNE 21, 2016

It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. Like sales, it’s so much easier to successfully pitch what’s hot than what’s not.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

MARCH 22, 2016

And, even though it’s really totally unfair, that relationship could be based on the fact that you happen to do blogger outreach for something seriously cool. He’s the trifecta of influencer outreach and engagement. Most people who start a blogger outreach or influencer marketing campaign give up right away.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

SEPTEMBER 6, 2016

So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. Earned media influencer outreach is not dead ! Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well!

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80