Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 116

Marketing AI Work Management Marketing Management Automation 116

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Planning 99

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. Here are three data points on why process management matters. Per the State of Business Process Management study, only 1.5%

Process 231

Process Optimization Work Management Marketing Management 231

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that matters. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 105

Social Media Template Work Management Marketing Management 105

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. The good news is that to a great extent, you can – with strategic knowledge management.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Vision Edge Marketing

FEBRUARY 13, 2024

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. The earliest humans discovered that repeated trial and error efforts could lead to more effective hunting methods and shelter construction. And that is the focus of this episode of What’s Your Edge?

Work Management 232

Work Management Terms and Conditions Marketing Management Lead Scoring 232

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Webbiquity

FEBRUARY 20, 2020

For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Counter to this level of efficiency, traditional sales tactics can be tremendous resource wastes that lead to frustration, dead-ends and employee burnout. This project will be two-fold.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. The exception that proves the rule is Salesforce’s purchase of Datorama, which it uses for marketing performance measurement, not as a CDP. They simply realized that buying was the better option.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Vision Edge Marketing

MAY 16, 2023

Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. While there may be a number of signs an organization isn’t firing on all cylinders, these three are among the most common. How do you spot misfires?

Work Management 194

Work Management Marketing Management Paid Search Agency Lead Scoring 194

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Plus, positive customer reviews impact future business.

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here are five practical tips to help you advance in your field service career.

Work Management 52

Work Management Service Practices Tips 52

Biznology

APRIL 1, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Managing and distributing your video library.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. 4 Ways Knowledge Transfer Positively Impacts Your Organization Effective knowledge transfer positively impacts every organization.

SME 212

SME Work Management Marketing Management Bandwidth 212

Sprout Social

MARCH 23, 2023

Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Our small but mighty team produced, facilitated and expanded the two-week product training every employee at Sprout experiences as a part of the onboarding process. So I went for it.

Work Management 102

Work Management Marketing Management Thought Leadership Organic Leads 102

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. Some customers cost more than others to service. They offer a range of training programs and support services to ensure customers receive the most value from its software.

Work Management 179

Work Management Marketing & Strategy Marketing Management B2B 179

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Adapting content strategy to align with the buyer’s decision-making process is essential for effective marketing and sales alignment. This work must be conducted at each functional level.

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 234

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 115

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. It means that for companies to succeed with online content marketing, they have to adapt. What does this mean?

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Heinz Marketing

OCTOBER 13, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. When remote work stormed the scene, we had no choice but to accept it. A recent survey reports that 87% of employees would opt for a flexible work arrangement. However, most managers still aren’t trained to oversee remote teams effectively.

Work Management 117

Work Management Training Deliverability Lead Scoring 117

Trade Press Services

APRIL 1, 2024

As such, when organizations invest in their workforces, they also invest in business growth. Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Make a plan to manage and embrace change. Arentz advises.

Work Management 99

Work Management Business Marketing Management Thought Leadership 99

TrustRadius Marketing

JUNE 17, 2022

Effective employee training and professional development opportunities are crucial to employee retention. As such, many companies are turning to corporate learning management systems as a one-stop-shop for creating, distributing, and managing their corporate training. What does a Corporate Learning Management System do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

Hubspot

OCTOBER 13, 2020

If so, you're probably thinking about how to train them and conduct effective coaching. While it might seem like a hassle to spend a lot of time on training, it's crucial to prioritize. That's why training is so important for your sales team. Below, let's learn HubSpot sales managers' top tips for training your SDR team.

Training 86

Training Hubspot Enterprise Management Work Management 86

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.

Work Management 68

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 68

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. Positive workplace environment for recruiting and HR.

Work Management 120

Work Management B2B Thought Leadership Thought Leadership Marketing Management 120

Hubspot

SEPTEMBER 29, 2023

The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support. According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance.

Enterprise Management 66

Enterprise Management Work Management Software Lead Scoring 66

Mereo

OCTOBER 28, 2021

Sales training is a common prescription to B2B selling organizations’ problems. No problem — sales training! Rolling out new solutions that take a different value messaging approach? Sales training! Sales training it is! Sales training alone cannot fix the entire organization.

Work Management 41

Work Management Marketing Management Training B2B Sales 41

Seismic

AUGUST 18, 2022

Connecting the dots between sales training and coaching and business results can be tricky. Sales leaders want to get the most from their investment, which makes it important to evaluate the effectiveness of training and sales coaching programs. What are sales training and coaching?

Training 52

Training Work Management Business Forecasting 52