Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Moz

SEPTEMBER 13, 2020

Targeting the most valuable and relevant keywords to your product/service is crucial. How to know what keywords to target: They should be relevant to your product/service offering They should have a search volume large enough to target an audience that is worthwhile. Optimize your website to include them! This can involve: 1.

SEO 64

SEO Optimization De-duping Keywords 64

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. These are the products, features, and/or services that you’ll build your search intent funnel around.

Keywords 60

Keywords Intent SERP Ad Building 60

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). All in One SEO is built to make search engine optimization easy for every WordPress user. You can check the IndexNow stats for successful and failed URLs within the plugin dashboard.

SEO 80

SEO API SERP Paid Search Agency 80

BenchmarkONE

AUGUST 31, 2022

Optimizing your small business for local search allows your company to get more store visits, phone orders, bookings, and appointments. Optimizing for Local SEO involves submitting your business name, address, and phone numbers to different directories. What is Local SEO? Increased In-Store Traffic. Contributing to the Local Economy.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

seo.co

SEPTEMBER 13, 2021

Search Engine Optimization. You can start seeing results within days with PPC instead of months with SEO and other organic search optimization methods. They should be engaging and educating a generalized audience about your brand, products, and the services that you offer. Also, those clicks will be beneficial for your rankings.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Conductor

JULY 8, 2022

Content, product, eCommerce, demand generation, and paid media specialists all benefit from insights derived from first-party data to strengthen their own content and campaigns. Integrating Conductor into your internal content creation, page optimization, and technical implementation processes is vital.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Directive Agency

APRIL 15, 2022

And when it comes to search engine optimization, there’s almost no better tool out there (and certainly not for free). . It comes with a wide variety of different reports, so no matter how you want to optimize your site to improve its search ranking potential, the Search Console can help you do it. . Let’s take a look at each. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Moz

FEBRUARY 4, 2020

The important thing to know about BERT (and also RankBrain), is the fact that you cannot optimize for it. There's nothing to optimize for with BERT, nor anything for anyone to be rethinking. Check out this fantastic article by Andrea Vopini about how to optimize your content using Google assistant.

SEO 93

SEO Marketing AI Trends SERP 93

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Sharpspring

SEPTEMBER 13, 2020

Here are a few key stats to consider: Online videos account for an estimated 80% of consumer internet traffic. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). Video marketing is the use of videos to promote your products and/or services. What Is Video Marketing?

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. By the end of this post, you’ll have a well-optimized site that brings you more business. Optimized Content. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs).

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Moz

JANUARY 27, 2021

If we take the latest figures from Internet Live Stats , which state 3.5 That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. Group the opportunities into actions: create, update, optimize. Scraping autosuggest. Forming a plan.

Keywords 73

Keywords API SERP Validation 73

Hubspot

JULY 22, 2020

From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. Find and optimize keywords on your website. Optimizing your content with keywords gives those web pages a greater chance of ranking highly on Google.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 100

Scoop.it

OCTOBER 25, 2022

Perhaps your goal is to raise brand awareness, promote a new product, or gain sales. Getting leads to turn into more engagement or purchases relies on the quality of the content on your site, as well as your products and services; creating blog posts that make people convert is vital. What Is SEO Value? Image Source. Image Source.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

nDash

MARCH 17, 2022

When’s the last time you saw the Google search counter on Internet Live Stats ? Searchers want answers to solve problems, find products, retrieve data, answer questions, find locations, and the like. People want answers – and, when searching, it’s helpful if they can see what people also ask about their search terms.

Marketing AI 52

Marketing AI FAQ Lead Scoring Lead Ranking 52

Hubspot

JUNE 9, 2020

More than that, if you optimize your website for search engines and add calls-to-action in the body of your piece, you can improve lead generation. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Long-Form Content Examples.

Lead Scoring 101

Lead Scoring Lead Ranking Content Classified Ads 101

Unbounce

SEPTEMBER 24, 2018

Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 Unbounce Co-Founder Oli Gardner kicked the conference off with his keynote presentation on the “Marketing Optimization Map”—an antidote to broken content marketing.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Huptech Web

APRIL 7, 2023

eCommerce testing is the process of testing an eCommerce website to ensure that it functions smoothly and provides an optimal shopping experience for customers. Another benefit of eCommerce testing is that it can help businesses to optimize their website for search engines. What is eCommerce Testing?

eCommerce 52

eCommerce Marketing Websites Mobile Marketing FAQ 52

RebelMouse

MAY 30, 2018

Whatever your message may be — whether it's to sell a product or simply inform your users — it must be validated by others. RebelMouse's Entry Editor now makes this process seamless for creators, so they can spend more of their time focusing on creating quality content that's optimized for both search and social. Stay on Top of Stats.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Outbrain

APRIL 16, 2019

Whether it’s optimizing your page load time, adding popups to boost your lead generation, or optimizing your SEO, there are many WordPress plugins you can use to make your job as a publisher that much easier. We all know the stats : one extra second in page loading time can lead to a 70% drop in conversions!

eCommerce 44

eCommerce Stats SEO Custom Publishing 44

Method and Metric

NOVEMBER 6, 2020

Your phone number, store hours, and address are no-brainers, but you should also be listing products, news, plus Q and A’s. SERP performance tracking. Tools like Stat (I’ll never get used to calling it Moz) and Local Falcon allow you track how your website ranks at a hyper-local level. Product Search Performance.

SEO 52

SEO Business Ideal Customer Profiles Long Tail Marketing 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. 94% of video marketers say video has helped increase user understanding of their product or service. 12% would like to see product demo videos. 20 Pre-Production Tips to Create Successful Video Content. NEWLY UPDATED!

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

DAGMAR Marketing

NOVEMBER 29, 2019

It’s also people sharing recommendations (or warnings) about your products or services on their own accounts, review videos on sites such as YouTube, or reviews on sites such as Yelp. When you’ve optimized your online presence in your local area, it’s easier for these searchers to get that info and get in touch or go to your location.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Single Grain

FEBRUARY 14, 2024

This time, it’s Generative Engine Optimization (GEO), which will fundamentally alter how we approach search engine optimization. Traditional SEO focuses on understanding search engine algorithms and optimizing content accordingly, using keywords, meta tags, backlinks and other strategies.

Marketing AI 95

Marketing AI Optimization SEO Generation 95

LeadSquared

NOVEMBER 14, 2013

Businesses need Google Local SEO because optimizing a business online for local search is a powerful way to reach consumers and in-turn get traffic to a website. Here are some stats to re-affirm your trust. These stats show why Google is the reigning guru among other search engines. Why do Businesses need Google Local SEO?

SEO 52

SEO Google Business Lead Scoring 52

Moz

OCTOBER 6, 2019

Some of us in this field are lucky to work with companies that sell sexy products. Grow blog traffic, stat. Not all posts shall be optimized equally — that’s ok. We focused on on-page optimization for those each summer with the help of our interns. It makes it a little easier. But that’s not always the case. Not judging.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Marketing Insider Group

NOVEMBER 15, 2022

To gain traction with Google’s algorithms (and thus gain visibility with your target audiences), you need to create great content every week — multiple times per week, really — all while ensuring you cover the right topics, optimize every article for search, and track your KPIs. Build your outlines. Next, it’s time to build an outline.

Process 161

Process Content SERP Template 161

Outbrain

OCTOBER 17, 2018

This year – as always – all the important topics were covered, from analytics and optimization to content strategy and paid promotions. STAT, recently acquired by Moz , gave insightful data-based tips to shape up your local SEO and smart segmentation. How to nail SEO for discontinued products. How to earn big links.

SERP 24

SERP eCommerce Conference SEO 24

Moz

AUGUST 6, 2019

On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). This is to avoid results that look like this in SERPs: (three dots in front of your titles constitutes bad UX — which Google frowns at).

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Content Standard

AUGUST 29, 2018

For mobile-only marketing, we must consider not just a mobile-optimized site, but also mobile-optimized email, social channels, paid campaigns, and more. Mobile video is clearly a top priority for Facebook: this month they rolled out a set of tools to help advertisers create video ads optimized for mobile environments.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. Mobile SEO stands for mobile search engine optimization. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). That’s a big mistake.

SEO 93

SEO Lead Scoring Lead Ranking Mobile Marketing 93

Single Grain

DECEMBER 19, 2023

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Still, try to also optimize for a healthy dose of long-tail keywords that are high in search volume but low in competition. Never force feed links to your top webpages, featured products or discounted items.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

DECEMBER 2, 2011

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28