Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Although it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

Opt-in 100

Opt-in Social Media Opt-out Social Marketing 100

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Executive Summary: Best Times To Post On Twitter In 2022. What is the best time to post on Twitter today?

Twitter 52

Twitter Analysis Research Best Practices 52

illumin

OCTOBER 6, 2023

Marketers who understand the popularity of short content are able to take advantage – creating their own content and finding ways to make the most out of the short ads slots available on these platforms. Some of these users are opting to use social media less, but many others are opting to simplify the way they use these platforms.

Social Media 89

Social Media Trends Media Cross-Selling 89

illumin

DECEMBER 1, 2023

As a greater number of viewers opt out of cable and turn towards streaming, linear and CTV markets will converge, making programmatic strategies essential. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

ConvertKit

DECEMBER 4, 2019

I implemented a Small but Mighty Offer (some call this a Tripwire), so that I could run Facebook and Instagram ads to my lead magnet without having to carve out a large advertising budget. I was burning out fast! Where it made sense, or naturally came up in the article, I linked to the opt-in form for my lead magnet.

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

Webbiquity

JANUARY 20, 2021

Guest post by Natasha Lane. Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) And not just that.

Privacy 264

Privacy Personalization Planning Marketing Management 264

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Jump ahead. Why focus on growing your email list in 2021? Here’s why. You send an email.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Brandwatch Marketing

FEBRUARY 20, 2024

Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? Find out the obligations you’re tied to when signing up.

Social Media 91

Social Media Budget Programs Tools Media 91

Valasys

APRIL 25, 2024

Additionally, they stopped offering users the option to opt-out of personalized ads in September 2023. Furthermore, they introduced a tool for advertisers that analyzes user comments using natural language processing to identify potential brand interest. Despite a reported decrease in spam removals (from 79.6% in 2022 to 67.7%

Paid Search Agency 40

Paid Search Agency Ads CAN-SPAM API 40

Litmus

MARCH 28, 2019

A supreme example of empathetic email marketing: Bloom & Wild’s Mother’s Day opt-out campaign. That’s why the Bloom & Wild team allowed their subscribers to opt out of Mother’s Day reminders: Shared by @Lottie_Lamour on Twitter. How did you come up with the idea to send a Mother’s Day opt-out campaign?

Email Marketing 96

Email Marketing Opt-out Planning Work Management 96

Convince & Convert

DECEMBER 26, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. Is This a Feature or a Freak-Out? I see two scenarios where Twitter Nearby could be useful. Image via Wall Street Journal blog.

Twitter 142

Twitter Opt-out Opt-in Social Media 142

Content Standard

AUGUST 24, 2021

If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing. A shift from opt-out to opt-in consent is making it more difficult to gain the approval required to use customer data.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Martech

MARCH 25, 2022

The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. And then I went into my inbox, and I got aggravated all over again. I saw everything I hate about email. And that kicked off this rant.

Intent Signal 124

Intent Signal Opt-out Opt-in CAN-SPAM 124

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Brandwatch Marketing

FEBRUARY 20, 2024

Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? Find out the obligations you’re tied to when signing up.

Social Media 81

Social Media Budget Programs Tools Media 81

Convince & Convert

OCTOBER 30, 2013

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? LOL” messages due to viruses or hacks. Gotta get your St.

Twitter 130

Twitter Brand Identity Branding Bandwidth 130

Webbiquity

JUNE 13, 2023

A new consumer may try out your product at first on an impulse buy. Consider opting for tech stacks like: Dynamic pricing tools Smart site search AI-powered intuitive bots Product recommendation engine Analytics tools Marketing automation software Protecting customer data from cyber attacks is vitally important.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Optinmonster

DECEMBER 21, 2023

On launch day, send an email campaign about the product being live with a link for people to check out. You first need a pre-launch marketing strategy to introduce a new product successfully. Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. The best part? But why stop there?

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

JUNE 15, 2020

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected.

Social Media 131

Social Media Social Marketing Privacy Policies Media 131

Porch Group Media

SEPTEMBER 20, 2022

In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt out of data sharing. The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes. Request more info here.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? The first step, then, is building out a list of email subscribers. Pop-ups or opt-in forms on your website. You see pop-ups and opt-in forms everywhere for a reason: they work. But again, it’s often not enough to make a simple ask with an opt-in.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. Your list must be organically grown and comprise of subscribers who have opted-in for your emails. What has helped email become a valuable medium over time is its periodic evolution.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Martech

AUGUST 28, 2023

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. ” Deep dive: Check out Meta’s new Branded Content search tool in the Ads Library to see how it works.

Campaigns 74

Campaigns Tools Brand Identity Branding 74

ConvertKit

JANUARY 18, 2022

An opt-in confirmation email with a crystal clear CTA? 03:42] – Ben Rector’s killer opt-in confirmation email. [07:13] 29:33] – Airbnb’s hyper-targeted email that helped out Alyssa. [32:17] 03:42] – Ben Rector’s killer opt-in confirmation email. [07:13] A newsletter that rocks? Key Takeaways. [03:42]

Examples 78

Examples Deliverability Opt-out Opt-in 78

ConvertKit

JUNE 30, 2020

Having a double opt-in for your email list is a great way to make sure your list is “clean” and only includes people who want to be there. More specifically, only email people who have directly opted in to receive your emails. Tricky or forced opt-ins don't count , such as giveaways that your brand was involved in. Jump ahead.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Convince & Convert

DECEMBER 29, 2017

The quick and informal nature of social media doesn’t naturally lend itself to this type of material, so there was a further challenge in figuring out how to make this work. In a span of eight months, ten posts generated over 900,000 impressions and over 8,000 clicks across three main social channels: LinkedIn, Facebook, and Twitter.

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Smarte

JANUARY 8, 2022

This shows how important it is for marketers to reach out to the right prospects who are in the market to make a purchase. Power your lead generation with consented and double opt-In leads. This way, you get 100% accurate and double opt-in data for your prospecting needs. Reach out to decision-makers directly.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Martech

JULY 11, 2023

On July 1, Google released a statement on Twitter to explain why some people may still have access to their UA data: Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. With that in mind, it’ll come as a reassurance that UA is still processing data — but it’s unlikely to be for much longer.

Analytics 73

Analytics Marketing Analytics Tools API Paid Search Agency 73

ConvertKit

JULY 19, 2021

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. Whether that’s through a paid newsletter, an email course, or an email series, figure out where it feels most natural to monetize. Pullquote. (21:42) Nathan Barry.

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

ConvertKit

MARCH 30, 2021

Don’t type out a full URL. Clean out your list regularly. Use a double opt-in ! And then as soon as you switch to a new ESP, and maybe you are just trying it out, it’s sort of like when Amazon shows up to your house and they’re just in a normal car.” ~ @alyssa_dulin. We also mention a few big brands that miss the mark.

Email Marketing 110

Email Marketing Deliverability Amazon Opt-out 110

Golden Spiral

MAY 7, 2019

The CCPA guarantees consumer rights to request information, delete information, and opt out. Provide and publicize Opt Out links. Consumers have the right to opt out of sharing their personal information. Categories of collected personal information. Sources of personal information and categories.

Privacy Policies 95

Privacy Policies Paid Search Agency Companies Opt-out 95

Sprout Social

AUGUST 25, 2022

She points out that often the cost can be much higher, so you should consider this number a starting point. Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Let’s dive in. Social media management costs overall. First, we need to be clear.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Biznology

JUNE 25, 2018

I have been asking them the same question for the last three years, “If people are really getting creeped out by the way marketers are sneaking around with their data, how come no one has started a business around data privacy?” I have had to send emails in the last month to everyone on my Christmas Card email list asking them to opt back in.

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

AUGUST 18, 2015

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Keep your feed clean of out-dated information that can confuse people.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Convince & Convert

NOVEMBER 13, 2015

When I set out to research this ginormous question, I started compiling a survey of questions to ask other marketers. Power an opt-in network: A network that funnels brand fans into your database is key. encourage natural brand fans to opt-in to your brand’s communication. highlight to tweet).

Top of Funnel 129

Top of Funnel Opt-out Opt-in Ethics 129

illumin

NOVEMBER 27, 2023

These ads are clever, funny, and nostalgic – bringing out the holiday shopping spirit while providing endless shares. A Better Plan for the Holidays – Verizon This year Verizon opted to take a more holiday-themed approach to their Black Friday advertising. Black Friday is the biggest retail event of the year.

Ads 52

Ads Best Practices Amazon Opt-out 52

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. And yet, 70% of brands fail to use them! That’s just crazy talk.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143