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How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

e-books, our blog, webinars, co-registration opportunities, etc.). Opt-out percentages by month and opt-out sources. Twitter followers, website traffic) are easy to track, they’re rarely insightful independent of other data. What does it mean that your content marketing is “working?”

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29 Simple Ways to Grow Your Email List

Hubspot

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Reinvigorate a stale email list with an opt-in campaign. every year. What is an email list? 29 Creative List Building Techniques.

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PathFactory’s 5 Best Marketing Campaigns of 2018

PathFactory

Each partner had a registration quota that would earn them the entire list of registrants. We used ON24’s webinar platform to host the debate in a branded instance with a live Twitter feed and chat. For marketing teams across countless industries, deploying an opt-in email was not optional. Q2 2018: GDPR Wars.

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8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

Opt-out management : Email opt-outs can occur in more than one application, which means that a process or integration between these applications needs to be implemented to share opt-outs for compliance with legal regulations. Beyond opt-out management is preference management. Challenges.

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Crowdsourcing in marketing automation

Capstone Insights

For example, how many companies are using progressive profiling in their online registration forms? and would be incredibly valuable when selecting and building out an organization’s martech stack. In addition, perhaps this could be used in email validation for online registration forms too. Never seen it before?

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Responses to listen for: Email Reporting: Review batch emails sent out in the past month. Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. a confirmation email after registration for a webcast or event). What advice would you give him?

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Crowdsourcing in marketing automation

Capstone Insights

For example, how many companies are using progressive profiling in their online registration forms? and would be incredibly valuable when selecting and building out an organization’s martech stack. In addition, perhaps this could be used in email validation for online registration forms too. Never seen it before?