Hubspot

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. Download Now Here are a few things to consider as you write an email that’d help you with sales prospecting. Check out our post about the best sales email subject lines if you want to see some of these tips in action.

Template 69

Template Work Management Case Studies Case Study 69

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 190

Relevance Research Opinions Content 190

Apollo

OCTOBER 23, 2018

The sales development profession has advanced considerably since its inception. Whether you’re just getting started in it, or if you’ve been leading outbound sales teams for a while now, there’s more to learn than there ever was! Then, drill down into a specific vertical. Start With a Narrow Buyer Persona, Not a Broad One.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Hubspot

NOVEMBER 2, 2017

Best sales methodologies. The Challenger Sale. That's where sales methodologies come in. Top Sales Methodologies to Consider. Challenger Sale. What Is a Sales Methodology? A sales methodology is the "how" of selling. That’s not the only difference between sales processes and selling methodologies.

Ideal Customer Profiles 101

Ideal Customer Profiles Urgency Marketing Marketing Prospects Vendors 101

ViewPoint

MAY 17, 2018

A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. Vertical Qualified. Sales Qualified Leads. A viscous cycle: Marketing generates leads, sales ignores them. Email Addresses. Appointment Setting.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Marketing Insider Group

JANUARY 16, 2020

Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. Image source.

Planning 301

Planning Conversion Top of Funnel Custom Publishing 301

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Watch and Learn Want to learn about using video in sales emails via video?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

ClearVoice

AUGUST 1, 2023

Enter the Customer Success Manager (CSM). Understanding the Role of a CSM Customer Success Managers are the point person for customers once they’re through the sales phase and into the support phase. The best CSMs manage the balance of these relationships by being a leader on and off “the field.” Let’s get started.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. The vertical you operate in. Nurturing pipeline beyond email – extended sales cycle, lower lead scoring barriers.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

KoMarketing Associates

JUNE 1, 2017

Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. Our recent research showed among ad execs, 51 percent of respondents said they consider new formats like vertical or 360° to be a key factor in getting brands to invest more in online video.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

Apollo

OCTOBER 23, 2018

The sales development profession has advanced considerably since its inception. Whether you’re just getting started in it, or if you’ve been leading outbound sales teams for a while now, there’s more to learn than there ever was! Then, drill down into a specific vertical. Start With a Narrow Buyer Persona, Not a Broad One.

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

Aberdeen

NOVEMBER 23, 2020

The use of B2B intent data was an important tactic prior to the pandemic, but it has now become even more critical to reaching the right people with the right message at the right time and place. Aberdeen research brings credible, third-party validation to the table with insights that are vendor-neutral and based on facts — not opinions.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

Heinz Marketing

SEPTEMBER 26, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tune in to hear more about: The evolution of sales enablement.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

Content Standard

JULY 29, 2021

Many brands eventually find they’ve got to contend with more content stakeholders than expected—each with their own goals, opinions, and agendas that can shape the overall program’s success. Let’s look at who these key stakeholders are and how to engage them in your content creation process.

SME 115

SME Content Marketing Paid Search Agency Planning 115

KoMarketing Associates

MARCH 14, 2017

People change jobs far more frequently than our parents did and the actual sales are more complicated, requiring more people in the decision-making process. This shift means that companies can no longer rely solely on the relationships their sales teams have with clients. Successful brands commit to their strategies.”.

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

Contently

MAY 4, 2023

They may run your product management or sales teams, or they may even be your CEO. Along the dimension of originality of ideas (the vertical axis), you have the cover performer in the low originality-to-low-collaboration quadrant, and the solo artist in the high originality-to-low collaboration quadrant.

SME 190

SME Work Management Tips Content 190

Belkins

MARCH 16, 2020

They have to monitor their teams, manage their work, evaluate the results and comb through numerous reports. It’s a sophisticated process. With Google, providing instant answers to all the questions and letting your prospects to instantly learn other people’s opinions, they won’t tolerate being kept in the dark.

Work Management 47

Work Management Marketing Management Ad Building Churn Rate 47

Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

DotDigital

AUGUST 26, 2021

No matter the industry or vertical, customers want to be treated fairly, uniquely, and with respect. In many cases, B2B sales rely on a human connection; the real relationships between your prospects and your sales team. Trust is central to customer retention, lifetime value, and optimizing investment in sales and marketing.

B2B Marketing 104

B2B Marketing B2B Privacy Churn Rate 104

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There are plenty of voices in the world of B2B marketing who have their own opinion and definition for ABM - but here’s our stance.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

chiefmartech

NOVEMBER 18, 2019

But the bigger secret is that many of these platforms are hard to use, or deployed for the wrong purpose — for example, using a content development platform as a campaign management solution. When that happens, employees get frustrated and processes slow down. Another key trend is a brewing backlash against “agile.”

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Televerde

JANUARY 19, 2021

83% of B2B buyers say treating them like a human instead of another sales number is the most crucial factor to winning their business. Before adding automation to your existing marketing and sales processes, you must first analyze your processes and figure out what you absolutely shouldn’t automate. They buy from people.

Marketing AI 69

Marketing AI Automation Tips Verticals 69

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. There’s only one line there that’s trending upwards, though, and it’s the generic term, “houses for sale.". What we talk about when we talk about a legacy brand.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Everything Technology Marketing

JANUARY 1, 2011

Many marketing experts have strong opinions on what they think will happen in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year!

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Buffer

DECEMBER 10, 2018

For example, did you know that 76% of businesses say video has helped them increase sales? This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Avoid too many sales-driven CTAs in a row, and test which phrases generate the most engagement from your audience.

Copywriting 121

Copywriting Social Media Practices Marketing AI 121

Hubspot

MAY 8, 2020

Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. As expected , most who used Fleets said they felt more comfortable publishing more personal thoughts or opinions than they'd publish in standard tweets. How Brands Could Use Twitter Fleets. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Televerde

JANUARY 12, 2021

Your leads are much more empowered and in control of the buying process than they were 10 years ago. Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.”

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

markempa

MAY 22, 2017

Have you recently looked at your lead routing and assignment process? LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Management support to help keep sales team accountable?

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Inbox Insight

FEBRUARY 3, 2021

The awards have been divided into 8 categories, covering 4 key verticals. Brand Award Categories include: Best IT Content Best Marketing Content Best HR Content Best Management Content. 9 Common Mistakes Managers Make When Addressing Employee Feedback. Category: Management. Management Brand Finalists: GDS Summits.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Marketing Craftmanship

NOVEMBER 12, 2015

Because most companies believe their situation and the challenges they face are unique, suggesting otherwise usually will end the sales process. This is also a way to test the business potential of a new industry vertical without hiring an employee. And that’s where you should work to direct the conversation.

B2B Thought Leadership 100

B2B Thought Leadership Peer-to-peer Thought Leadership B2B 100

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

Integrated B2B

SEPTEMBER 13, 2019

B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. They’ve invested in a relatively new, but fundamentally customer-centric approach to sales and marketing: Account-based Marketing (ABM). [READ IN DANISH].

Account Based Marketing 40

Account Based Marketing Paid Search Agency Planning ABM 40