Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

PureB2B

JANUARY 24, 2017

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. However, if you want to get the most from your email marketing, your deliverability matters most of all. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

PureB2B

JANUARY 24, 2017

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. 6X higher transactional rates. Guest post by Jerusha Carolin.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Optinmonster

APRIL 24, 2024

Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. At OptinMonster , email opt-ins are the core of our work.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

SendX

JUNE 24, 2021

Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder.

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

SendX

NOVEMBER 10, 2020

However, if there’s just one category that continues to perform really well, year after year, it’s email marketing. Source: Oberlo So, it’s safe to say that email marketing is alive and well and is still one of your best bets for business growth. Plus, we have some tips for you on how to avoid them.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

NuSpark Consulting

JUNE 10, 2015

If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand. If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand. It is all about pulling the leads down and making sales.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. It also enables reporting on email authentication results. Google and Yahoo are requiring bulk senders to set up all three of these mechanisms by February 1st.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Act-On

APRIL 26, 2024

Organizations of all shapes and sizes are slashing headcounts and freezing budgets. This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. We care a lot about the quality and close rate of our different channels,” says Wendy.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. After all, how often do you open letters addressed to “The Resident at.”?

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising Benchmark 104

Advertising Benchmark Marketing Report Email Marketing Personalization 104

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Our creators come from across the globe, so there’s a ton of growth potential for creators of all kinds to grow an audience—no matter which country you’re from. Chapter #7: Measurement and ROI.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Litmus

JULY 30, 2021

Open rates can be deceptive. One insightful metric you may not have thought of? Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Not at all.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Heinz Marketing

MARCH 24, 2022

69% of email recipients report email as spam based solely on the subject line ( Invesp ). Inboxes are always full and spam folders are fuller. . As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. It’s your opening line.

CAN-SPAM 116

CAN-SPAM Open Rate Urgency Marketing Click Rate 116

Heinz Marketing

MARCH 31, 2023

Email Deliverability Email deliverability refers to the ability of an email to reach its intended recipient’s inbox without being blocked or marked as spam. Your ultimate goal should be to land in the recipient’s inbox – not the promotions tab or worse yet – spam. It’s what will prompt your readers to take action.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

Zoominfo

OCTOBER 5, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters?

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? Step 1: Get Your Readers to Open the Email.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Going on vacation? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Heinz Marketing

APRIL 27, 2023

Embarking on this journey When I started learning about email deliverability, technology is the area I assumed I’d be focused on the most. Surely there was a button I could push that would fix all of our deliverability and engagement issues! But we’ve covered that already – let’s focus today on the techie stuff.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. With day one and day two in the books, what were our biggest learnings? Read on for top insights and takeaways from Litmus Live 2022. Missed Litmus Live 2022?

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR).

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65