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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Email is still one of the most effective forms of marketing by allowing you to promote your products and connect with your audience. Certain marketing features that rely on email opens are now less reliable.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Segment your subscribers. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

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Click-Through Rate vs. Click-to-Open Rate: What’s the Difference?

Delivra

Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy. Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We’ve seen over the last couple of years that click rates and open rates have gone through the roof,” says Jeff. Sometimes we get 90%+ open rates, which we know isn’t right.

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Customer Experience Email Marketing Tips

SendX

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. This is normally the product of several points of contact along the buyer’s journey. What Is Customer Experience?

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How True Classic uses post-purchase experiences to increase revenue

Martech

In 2022, the brand opened its first five retail stores. True Classic customers can order from 192 countries — the company is a truly global brand. With international sales, we wanted to set clear expectations for when orders would arrive.” She added, “You never want your consumer to reach out to you asking, ‘Where’s my order?’