B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. SEO Has Changed. First, search engine optimization techniques have drastically changed in the last three to four years.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Louise Baker ranks online degrees for Zen College Life. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Twitter has 75 million accounts.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

Twitter 100

Twitter Social Media Blogger Work Management 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Writing on the Web

JUNE 15, 2010

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I began reading about how to use Twitter and observing what was going on – and I got it!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. Instagram Countdowns. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Title tags might be the most important, individual factor on a web page or post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

AUGUST 10, 2017

Similar to other Chinese online marketing platforms, such as Baidu and WeChat , Weibo requires users to submit a Chinese phone number to open an account. If not, you will likely need help from a professional international marketing agency. Tag Your Profile and Use QR Codes. Have a Chinese Mobile Phone Number.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. The use of natural language in page tagging and throughout content will be essential for search engine optimization. As we know, the online marketing landscape is constantly changing. It all seems simple, right? Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Open Graph Tags. This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. Schema Markup.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

FEBRUARY 9, 2015

However search engines, Google specifically, have made it clear via guidelines that web copy written in multiple languages for the same geographic market, will not have an adverse impact in search engine optimization. However this is no longer required with the addition of rel-canonical and hreflang tagging guidance from Google.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MARCH 29, 2018

analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. See how a site stacks up against the competition and meets industry standards.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

MAY 13, 2020

Ideally, the title of the content (including the H1 tag) will be the target query itself. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags. Present the most critical information at the start (no fluff!).

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Zoominfo

JUNE 4, 2018

Examples of marketing vanity metrics include: Page views. Twitter followers. An Alternative to Marketing Vanity Metrics. In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

EMagine B2B Blog

JANUARY 24, 2014

It is still crucial to have a solid key word strategy, but it is not enough just to plug those into the title tags and hope for the best! The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. B2B Web Strategy Online Marketing Search Engine Marketing Social Media'

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Webbiquity

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

KoMarketing Associates

MARCH 5, 2019

Lack of lead nurturing is the common cause of this poor performance – source: Marketing Sherpa. Bonus Point: Tag Everything and Re-market in other Platforms. As an example, let’s say you are looking to target marketing directors in the technology industry. You can also reach me out on Twitter.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

EMagine B2B Blog

JULY 13, 2010

Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog… Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits.

Online Marketing 40

Online Marketing Tools Marketing Analytics Tools Profiling 40

KoMarketing Associates

FEBRUARY 5, 2019

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

ClearVoice

DECEMBER 12, 2019

Some of the free certification courses offered by HubSpot include: Inbound marketing. Content marketing. Email marketing. Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. Start and Grow Your Video Marketing Strategy. Email marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. Followers: 27k.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Online Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Salesforce Marketing Cloud

JANUARY 24, 2022

According to the Small and Medium Business Trends report , 45% of SMBs use marketing automation. To maximize your marketing, information and tracking must get to sales. This is why marketing automation is such a necessary small business online marketing tool. What does that look like in real life? Watch it now.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Optinmonster

JUNE 5, 2022

Alternative Method: Use Smart Tags. Instead of just targeting the local customer base, you can target a broader audience and personalize your campaigns based on the location your visitor comes from by using OptinMonster Smart Tags. In the text toolbar click on the Smart Tag button. Simply click on a text area you want to edit.

Conversion 113

Conversion Tagging Click Rate Display 113

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Sprout Social

OCTOBER 6, 2016

Depending on a user’s access level, images can be uploaded and downloaded, edited with our integrated image editing tool, tagged for organization using our universal tagging system or sent to Compose for publishing. Organize your images: Use our tagging and filtering functions to always find what you need.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Custom Publishing 88

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 31, 2017

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. A singularly placed JavaScript tag with well formatted/nested data is the way to go. Gone are the days of back-and-forth with developers because they put a tag in the wrong place. TREAT: AMP (Accelerated Mobile Pages).

SEO 120

SEO CMS Development PageRank Tagging 120