KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. This article is intended to help with that.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. The B2B online marketing team needs to assess the competitive landscape and determine viability and expectations for growth.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Online marketing is all about working within a niche. SEO is a puzzle to some. Stick to Your Niche. Like this post?

Keywords 133

Keywords Research SEO Adwords 133

B2B Marketing Traction

MARCH 8, 2013

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. So, online marketers, slow down. Do your research. You might save a critical aspect of your online marketing by doing so. Evaluate the options. Look before you leap.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

Direct Response Coach

JUNE 24, 2014

The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. There are specialists for [.].

Online Marketing 100

Online Marketing Landing Pages Link Building Mobile Marketing 100

Outbrain

NOVEMBER 16, 2022

According to Google, nearly 60% of consumers research products via search before deciding to buy. The post 5 Paid Traffic Sources Every Online Marketer Should Be Testing appeared first on English (US). All you need is to start creating exciting and engaging video ads. Here are some video creation tools to help you. Google Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. In this blog post, we'll walk you through all five shifts noted in the McKinsey study, while giving our insights on how marketers and brands can navigate them. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

SEPTEMBER 3, 2014

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

Keywords 120

Keywords Research SEO Lead Scoring 120

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 54

Digital B2B Marketing

DECEMBER 1, 2011

My commuter survey was a broad audience, marketers likely represented a small percentage. However, my personal network is heavily skewed towards people in online marketing. But unless you are marketing to other marketers, prospects just might think you are creepy. Get Out of Your Bubble!

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

My commuter survey was a broad audience, marketers likely represented a small percentage. However, my personal network is heavily skewed towards people in online marketing. But unless you are marketing to other marketers, prospects just might think you are creepy. Get Out of Your Bubble!

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder.

Research 95

Research Marketing Websites Buyer Personas Tips 95

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

NOVEMBER 18, 2014

The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Did we miss an important or mission-critical piece of research?

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 1, 2016

Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. A Wikipedia entry (research-oriented). Probably not. What do you think?

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

DAGMAR Marketing

JULY 7, 2020

You’re trying to boost your pest control marketing performance, however, after reviewing your SEO campaign results month after month, something still seems… off. Although there are a number of elements that go into a top-performing online marketing campaign , keywords top the priority list. How to Discover Keywords.

Keywords 52

Keywords Research Work Management Tips 52

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Which is better, qualitative or quantitative research? Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Datanyze can get you the sales intelligence you need. Price: Free.

Budget Programs 81

Budget Programs Research Software CMO 81

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

A Better Jones

FEBRUARY 26, 2020

And there’s almost no other profession out there built more firmly on the concept of research and comprehension of new things than that of journalism. This combo inspired me to become a music journalist in college, but to get there I had to learn the fundamentals of news journalism, first. Especially in relation to my job.

Course 52

Course Online Marketing Planning Paid Search Agency 52

Webbiquity

SEPTEMBER 1, 2016

Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy. More traffic, engagement and conversions await companies and marketers willing to learn the cultural nuances of global markets. Wrapping Up.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. Without objective research, you run the risk of building your firm’s brand on false assumptions.

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Hinge Marketing

FEBRUARY 21, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. This report looks at a variety of different aspects to uncover the most effective marketing techniques for tech services firms. Video Transcription.

Research 48

Research Service Word of Mouth Differentiation 48

Hinge Marketing

NOVEMBER 18, 2014

” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement.

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Hinge Marketing

JANUARY 4, 2018

Which begs the question: how do you avoid falling back on generic advice and make the right marketing decisions for your firm in an ever-changing marketplace? Download The Professional Services Guide to Research. To this end, here are just some of the amazing things they do: Conduct ongoing research into emerging areas of the law.

Research 51

Research Planning Paid Search Agency Advertising Agencies 51

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Here are a few common ones you may hear and some ammunition to strengthen your case in favor of online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Hinge Marketing

FEBRUARY 2, 2015

This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing.

Online Marketing 48

Online Marketing Marketing Management Advertising Agencies Blogger 48

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. That’s why keyword research is so important – I want to use keyword phrases that people are actually using when searching online! the competition.).

Keywords 100

Keywords Research Adwords Search Marketing 100

Hinge Marketing

JUNE 16, 2016

But if you are wondering how to grow a business at that rate, you need to take a deeper look at the research. Here are some main takeaways from our research. In addition to measuring key metrics, these firms also use more research and analysis to understand the nuances of their target markets and fine-tune their marketing programs.

Research 48

Research Peer-to-peer Business Differentiation 48

Marketing Insider Group

MAY 10, 2023

Discover what a digital marketing agency is and what it can do for you. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264