markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Adobe Experience Cloud Blog

JUNE 24, 2010

In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack. Shouldn’t we always view Marketing as fun and gratifying? Where we frequently try different tactics and strategies to discover what works best for our company? It’s no secret; the role of marketing has changed.

BtoB 48

BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. Very, very few. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

OCTOBER 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. There are five main approaches to using Facebook for businesses.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Hubspot

FEBRUARY 15, 2016

No one understands this better than Bill Macaitis , CMO of Slack, former CMO of Zendesk, and former SVP of Online Marketing and Operations at Salesforce. It’s basically his job to create marketing teams for the fastest growing companies on the planet. Through word-of-mouth marketing tracked by NPS.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Second, this circumstance raises an important question: Are You Growing Your Voices? Certainly, there is a benefit to creating content on a daily basis.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I can only imagine how the retired salespeople of 20-40 years ago feel seeing all the online tools & technology we have available to us today! Remember the cold call?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. It hasn’t.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

NOVEMBER 8, 2010

Jim Lenskold wrote the book on Marketing ROI. Next to getting an MBA, this is the best ROMI tool to look at all the variables for a very accurate ROI calculation, complete with net present values of future expenses and revenues. Format: Downloadable Excel Spreadsheet. Lenskold Group’s Lead Generation ROI Scenario Analyzer.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Simple word of mouth at/around the office. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. Many people commented that the “Top 50″ had more content folks and fewer marketing/PR folks than they expected. j Jason Baer Tom - Really interesting presentation. Two of my friends were too.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 1, 2010

Telling the right story is a strategy, not a tactic. Telling the right story is a strategy, not a tactic. Telling the right story is a strategy, not a tactic. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! It has to be a holistic approach, not simply an isolated push.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 18, 2010

Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. And the PR world is riven with tactical behaviors.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Because content is the most efficient form of marketing available. Now, Kodak is creating their own content that looks and feels quite similar. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 22, 2010

At present we're seeing people dabble without a strong PR / Communications strategy behind them. Again, I strongly believe social media programs will be developed by several of the 86% not utilizing it presently. Getting the C-suite to really believe is SO hard. You also know how to measure your ROI effectively.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

SEPTEMBER 23, 2019

All professional podcast presenters (or any kind of audio pro, like a radio DJ) use headphones during their show. The Most Underrated Tactic to Boost Your Search Ranking: Podcast Guesting. If you are the sole presenter of your show or if you do not have guests on, then list all the topics that you want to cover.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JULY 14, 2010

Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. link] cdebie RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Paul Williams Social media is the marketing magic bullet right now. Why ignore it?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Circle Studio

OCTOBER 12, 2017

Algorithm – Search engine formulas that determine what content is displayed when a user makes a search query and presents search results in terms of relevance, as opposed to chronologically. Exposure – Presentation of media to target audience. Each time an ad is presented to target, it is a separate exposure.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60