KoMarketing Associates

DECEMBER 9, 2014

A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. In the post, I outlined the ways KoMarketing is stepping outside of our content “comfort zone” and taking on some of what have traditionally been considered PR tactics (i.e., to better serve our clients.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

MAY 30, 2010

Advertising & PR. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Grace Smith imagines the LOL Cats from I Can Has Cheezeburger taking on various types of challenging clients in the world of freelancing.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

KoMarketing Associates

NOVEMBER 9, 2017

Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years. Trainer Communications has represented some of the largest technology companies in the World, as well as those achieving impressive liquidity events and delivering industry-first solutions.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Writing on the Web

FEBRUARY 19, 2014

Of course, I’m not even counting the millions of blogs hosted on their own domains like this one and most of the business blogs that are online. Marketing is not the only reason companies can get value from blogging. Over 400 million people view 14.4 billion pages per month.If

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Ultimately, they can be exponential.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Public Relations and Special Features. PR videos can make them aware.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

JULY 22, 2014

A few months ago, I wrote a blog post about the overlap between content marketing and public relations. B2B Online Marketing Blog Content Marketing' How have you broken out of the mold with your content efforts? I’d love to hear your thoughts and perspective in the comments below.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. TopRank started as a product/service that we offered in conjunction with public relations services.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Biznology

AUGUST 2, 2010

When you think about how social media is built around communities, and further consider how central privacy is to online interactions, you could do worse than focus on how culture affects the way people interact online. More public relations. PR pros to the rescue! PR pros to the rescue! More metrics.

PR 80

PR Public Relations Internet Marketing Newsletter 80

Convince & Convert

SEPTEMBER 22, 2010

. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. It speaks further to a company needing a well-rounded online marketing strategy. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. Great post! Great post! Im Jay Baer.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” It’s true — online engagement analysis is not for the weak of heart. Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

markempa

JUNE 6, 2006

A podcast version of the show is available via iTunes or the host website RSSRay.com. A podcast version of the show is available via iTunes or the host website RSSRay.com.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. DebWeinstein.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

EMagine B2B Blog

JUNE 16, 2015

Brand journalism is one of the top trends in marketing and PR. The ability to understand and leverage brand journalism is critical to modern healthcare organizations that wish to build brand value and influence consumer choice to increase returns on marketing dollars spent.

Brand Identity 40

Brand Identity Branding Public Relations PR 40

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

JULY 3, 2006

Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. All three of us had a great time exchanging ideas on marketing, life, business and books. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. All three of us had a great time exchanging ideas on marketing, life, business and books.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

SEPTEMBER 4, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 16, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

MAY 8, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

APRIL 18, 2005

« Lead generation & nurturing with a human touch | Main | Ten ways to Better Manage Sales Leads » MarketingSherpa Seeks Best Marketing Blog MarketingSherpa just opened up nominations for Best Blog Readers Choice Awards. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing.

Social Media 100

Social Media Social Marketing Budget Programs Media 100