KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Valasys

MAY 24, 2021

Be it the services of any kind or different types of daily lifestyle products, the growth and development of business are very important. Many small businesses have lower budgets or fewer turnovers to make the most of traditional marketing. Companies can use several techniques of digital marketing to promote services and products.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic Traffic 101. Table of Contents.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. Oftentimes, satisfied customers are happy to give a video testimonial if you simply ask for one.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Outbrain

NOVEMBER 16, 2022

Think about the last time you wanted to buy a product, book a vacation, or sign up for a service. Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. Your best bet will be a mix of digital marketing channels, both paid and organic.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Inbound marketing is all about connecting with clients who already express an interest in your product or service. Social Media Matters.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Oftentimes, photos of real customers using a product or service can be much more appealing than stock company photos.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Hubspot

MAY 26, 2020

Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online.

Service 101

Service Brand Identity Branding Budget Programs 101

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. Because of the value it offers, the brand can reach a broader audience organically. Takeaways for Video Marketers. Short-form video requires taking a more authentic, human, and creative approach to marketing.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Guest post by Juno Yates. Keyword Density.

Design 278

Design SEO Keywords Marketing Analytics Tools 278

B2B Marketing Traction

APRIL 14, 2014

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers.

Linkedin 100

Linkedin Service Product Sample 100

Hubspot

AUGUST 30, 2018

Of course, your product or service won’t appeal to everyone. Whatever your goal, it should tie into your brand and your online marketing objectives. Hootsuite’s member-organized workshops are a fantastic example of this. Encourage your customers to organize events. Ask them: What do they come to you for?

Communities 73

Communities Online Marketing Ad Building Advertising Agencies 73

Biznology

MARCH 9, 2016

Most marketers today respond to demand by lowering prices to increase online sales volume. But if you can differentiate and market a “scarce good or service” that others can’t or don’t know how to, you can win the margin game. The post Scarcity and what it means to online marketing appeared first on Biznology.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Author Note: KoMarketing is not affiliated or provide services for any of the advertisers listed in this blog post, nor do we have insight into their campaigns and strategies.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

SEPTEMBER 1, 2016

More traffic, engagement and conversions await companies and marketers willing to learn the cultural nuances of global markets. As your organization eyes new online markets, consider embracing this the ethos of cultural fluency—or partner with a website globalization partner that does. Wrapping Up.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Sales Engine

MARCH 10, 2016

It was during that process that I realized somewhere along the way that I had unlocked the door to organic traffic in that space,” said Lemas. Currently, Lemas is an executive with Distilled , a online marketing agency specializing in content and search engine optimization with offices in London, Seattle and New York.

SEO 120

SEO Organization Content Marketing Agencies 1 120

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. This shouldn’t be hard to do.

Marketing Agencies 2 262

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 262

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Online Marketing Features 48

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. of professional service firms receive referrals from sources they have not directly worked with. In that group, 94.5%

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Hinge Marketing

NOVEMBER 18, 2014

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. And how does online marketing help your firm in the first place?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Valasys

MAY 15, 2024

’ It’s nuanced, rooted in understanding the mechanics of web traffic, its integral role in digital success, and weighing the implications of organic versus paid strategies. Traffic can originate from various sources – organic search, social media, direct visits, referrals, and paid advertisements.

Buy 40

Buy Traffic Advertising Agencies Opt-out 40

Valasys

JULY 24, 2019

According to a study by Sproutsocial, 71% of the social media marketers agreed that they can provide useful insights to teams outside of their department, while only 12% of them stated that their primary function is to provide business insights for their entire organization. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Launch Marketing

APRIL 26, 2019

Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. What are some best practices for evaluating demand or need for a new product or service? For something as important as a product or service launch, you don’t want to wing it.

Work Management 48

Work Management Marketing Management Demand Product 48

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. But first they need to understand exactly what talents go into a successful marketing program. To outsource or build the skills organically? Why is implementation so overwhelming?

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Webbiquity

AUGUST 7, 2020

More people are staying indoors and choosing to shop online. You can minimize lost sales and business opportunities by making your services and products easy to find and buy online. As your brand moves activity and operations online, SEO can extensively help in gaining higher visibility and growing organic search traffic.

SEO 292

SEO Lead Scoring Lead Ranking Paid Search Agency 292

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Picking out relevant keywords boosts your likelihood of making an appearance at the top of organic searches. This means you need to identify relevant keywords they use when searching for products or services similar to yours.

SEO 203

SEO Lead Scoring Lead Ranking SERP 203

ANNUITAS

JULY 21, 2022

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. ” In my last piece, I also outlined a new strategy tack.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

JULY 28, 2017

Those are the companies that did not adapt fast enough to changing shopping habits and the importance of online marketing. There will no doubt be more causalities to come yet some retailers have embraced the change and are using online marketing and sales to enhance their business. Service, service, service.

Buy 143

Buy Tips Cross-Selling Barriers 143

Hinge Marketing

DECEMBER 30, 2015

As professional services executives, cross-selling services is a goal we, of course, all have – making the most out of our existing accounts, adding more value to the relationship by selling appropriate services and equally appropriate complimentary services. But still – they don’t know what you do.

Cross-Selling 48

Cross-Selling Marketing Automation Services Service Effectiveness 48