KoMarketing Associates

MARCH 7, 2013

How are you going to develop and augment your organization’s B2B social media strategy? Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Digilant

NOVEMBER 15, 2018

Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital. According to eMarketer, health marketers are lagging inordinately in adopting programmatic, as compared with their peers in other industry categories. Programmatic On The Rise in Healthcare & Pharma. About Digilant.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Webbiquity

FEBRUARY 2, 2011

&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

readwrite

DECEMBER 17, 2021

CTV, audio and dynamic ad creatives will define programmatic Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% In this case, they normally in-house strategic activities while trying to outsource tech functions along servicing teams – ad ops and account managers.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MARCH 8, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Ardath Albee's Tip. Blog Webbiquity Twitter TomPick. into the business metrics they need.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

MARCH 2, 2006

whats causes sellers to have difficulty getting into BIG organizations? whats causes sellers to have difficulty getting into BIG organizations? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 MB) Why do you hate unique selling propositions?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

DECEMBER 7, 2006

| Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

SEPTEMBER 30, 2006

What we try to spend time on in this call is "space" shared between marketing and sales. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

OCTOBER 19, 2006

When inquiries are handed off without being methodically qualified, it doesn’t take the sales department long to start viewing all marketing-generated “leads” with skepticism. For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. There is a difference. There is a difference.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JANUARY 24, 2006

» The Lead Generation Advantage for Small Businesses According to John Jantsch , small businesses have a decided advantage [over big companies] to do highly personal marketing. The bigger an organization gets, the harder it is to be highly personal. The bigger an organization gets, the harder it is to be highly personal.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

MARCH 2, 2006

Over 93% of the live audience (200 marketers and sellers) strongly agreed or agreed that they found value in attending this session. MB) Why has it become more difficult to sell to large organizations? What can a marketing do to help this? MB) Why has it become more difficult to sell to large organizations?

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

SEPTEMBER 29, 2006

Teleprospecting teams often improve ROI because they create functional bridge between the sales and marketing to increase accountability and results. So it is not surprising that more organizations are now outsourcing their teleprospecting activities to companies like InTouch.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

NOVEMBER 15, 2005

| Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

markempa

JUNE 7, 2005

As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

MAY 21, 2007

In lead generation, the job of the marketing department is to develop leads to match the buyer’s readiness to buy and the seller’s expectations of selling. Marketing to sales: “We get the leads, you get the sales.” What organizations/associations do they belong to? Both the companies and the individuals you covet as customers.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

FEBRUARY 23, 2006

Heres a brief excerpt of the article: If you think finding the right person to target with your business-to-business marketing is harder than it used to be, you’re right. a marketing and sales information services company in Southport, Conn.: based sales qualifying service InTouch Inc., In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

If I can’t measure the tactics or programs in terms on return on invest to the organization…leads generated, business closed, opportunities in the funnel, then why should I expect the company to invest in my fund." 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Trigger events matter for two key reasons.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JANUARY 19, 2006

Rather, think critically about your unique situation and what make senses for your organization. Rather, think critically about your unique situation and what make senses for your organization. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Biznology

OCTOBER 20, 2017

Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process. Online video: elicits action and has a strong impact in generating qualified leads.

B2B Marketing 173

B2B Marketing Video Marketing Top of Funnel Paid Search Agency 173

Content Standard

JANUARY 29, 2015

Director, Strategic Services, Skyword. So I’d recommend keeping up with marketing trends only in the event something is directly applicable to solving your specific customers’ problems. Personally, I’m obsessively organized in trying to quiet down the Internet and cherry-pick links into Pocket, where I read.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

FEBRUARY 7, 2006

I plan to ask Jill the following questions: Why has it become more difficult to sell to large organizations? When sellers have difficulty getting into large organizations, is there generally a root cause for their lack of success? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Are elevator speeches useful?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

MAY 23, 2005

from JSLogan - Making the Most of Your Business B2B Lead Generation has a thought provoking post on the measurement of marketing and the roll of the CEO in empowering CMOs. In my experience, conflicts between sales and marketing organizations are over stated and artificial. Sure, there are conflic.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. Expert Market Research ) 7.33 emarketer ) In 2023, U.S.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Online Marketing Institute

MAY 24, 2009

While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. Hopefully this blog will in some small way contribute to making marketing more effective for all areas. Mike, Great conversation.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Why are so many B2B marketers using social media, though? Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

PureB2B

FEBRUARY 8, 2021

eMarketer reports that in 2021, global digital ad spending will reach $389 billion, up from $333 billion in 2020. According to ITSMA , approximately 85 percent of marketers measuring ROI describe account-based marketing as an approach that has delivered higher returns than other strategies. What Is Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Display ABM Paid Search Agency 62

PureB2B

FEBRUARY 8, 2021

eMarketer reports that in 2021, global digital ad spend will reach $389 billion, up from $333 billion in 2020. What makes account-based marketing. This requires a different strategic and tactical approach, which you need to be aware of as marketing stakeholders. How to use display ads in account-based marketing.

Account Based Marketing 62

Account Based Marketing Display ABM Paid Search Agency 62