Online Marketing Institute

JANUARY 4, 2011

However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Don’t you think that it makes sense for Service Experts to be exposed to people searching for this?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 7, 2010

Stratten writes: &# The space between the best services, often what a new customer receives and the worst experience is what I call the Experience Gap. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? link] Social Media and The No-Brainer Customer Service Equation [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. [link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. And of course product improvement ideas are important. You can also try it for free.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? For now, the service is free, so if you’re interested, sign up soon. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. telegraph service). It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. This is a great outline of how to best organize your content action plan.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 14, 2010

Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. They aren’t trying to sell you services – at least not at that point – they are being helpful. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 6, 2010

By transparent, I mean keep it real and no lip service. Online consumers are savvy and being open and communicative is vital to reputation management. Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights. Thanks for sharing.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. And, I particularly like you thoughts on precluding the need for 'opt-in.' ' I thought I was going to lose you until your wrap up on 'integration.' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Those are usually the questions that not only are top-of-mind among website visitors, but are not satisfactorily answered with your current online content.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social media can enable conversations and participation but the real value comes from what we do with those conversations.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. So, I peeked at YouTube. Spot on everything.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buffer

MARCH 13, 2018

Today, however, between 7 percent and 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers based on their profile descriptions and list of skills. As a marketer, storytelling doesn’t just mean telling your audience what your product or service does or what it has done. Once upon a time there was.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. My first sales job was with Prudential Life in NYC. Good times.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Optinmonster

FEBRUARY 10, 2020

Wouldn’t you like to grow your traffic organically month after month without paying for ads or making cold calls? Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media is not the future, it’s present day mainstream business.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Guru plan at $199.95.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Integrate Marketing and Customer Service After Christmas I had to return an electronic item from ThinkGeek that had stopped working. That got a chuckle out of me.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

SEPTEMBER 20, 2010

According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. This chart shows usage of five major social outposts by organization type. The statistical similarity shocks me. The range of Facebook usage is just 37% – 51%. power to the people ?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Social media is not some other discipline that should warrant throwing business concepts out of the window. Isn’t our Facebook page just a post-modern email newsletter? They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. The standard charts and graphs are entirely useful.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization? One basic, simple thing is frequent contact with as many people – executives, managers and front-line employees – within the organization as possible.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

JUNE 8, 2010

And then the video wraps up with a reminder from Bob that the Taylor Guitars factory service center can repair all makes and models of guitars, not just Taylor’s and that they’ve seen it all. Be there to be helpful to people who are in need of a service or a product. Useful and appropriate. checks in near your business.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

FEBRUARY 9, 2010

You describe faceless organizations. People actually trust employees. On of the keys to success we are seeing is that companies stop being faceless and start freeing their humans they gain a ton of credibility. Edelman said that “employees are 5 times more credible than CEO bloggers&# And it makes sense right?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

So as expected, Facebook just added Twitter-style features and functions to its service , to evaporate Twitter’s competitive angle. Twitter lists can help in this regard, but many Twitter power users lament that the way they use the service is forced to change significantly as their own Twitter connectivity increases.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 22, 2010

“Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. Just get started.

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

OCTOBER 31, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. disclosure: ExactTarget is a client, and I have worked with them for more than six years) Feedburner To power my RSS feed and to send daily emails whenever I write a new post, I use Google’s Feedburner service.

Social Media 40

Social Media Paid Content Tools Media 40

Magisto

AUGUST 6, 2019

This website is worth checking out whether you’re a beginner in marketing or if you are looking for ways to grab a general knowledge of what digital marketing is. In this blog post , you’ll learn about emoji SEO (yes, it’s a thing) and how it can really impact the organic traffic on your website. Killer Startups. Tech Crunch.

Paid Content 68

Paid Content Best Practices Work Management Startups 68