Online Marketing - B2B Marketing Zone

How do Marketers Measure Online Marketing?

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Happy marketing!

Online Marketing

Online Marketing Response Rate Click Rate Tagging

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

AUGUST 7, 2007

Setting Expectations the Right Way in Online Marketing 1. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube. If that's the case, lets make sure that we know what we're getting ourselves into ahead of time and if we do need to wait, provide some added value.

Online Marketing

Online Marketing Paid Search Agency Cable Ad Frequency

Five Big Online Marketing Mistakes

Anything Goes Marketing

APRIL 24, 2006

A few good tips on proper online marketing tactics and SEO can be found in this IMedia article.

Online Marketing

Online Marketing SEO Tactics Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Free Online Marketing Tools for Marketers

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it!

Paid Search Agency

Paid Search Agency Online Marketing Cost Per Click Tools

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. I like to read a white paper on actual paper!

Online Marketing

Online Marketing Lead Qualification Top of Funnel Paper

Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Anything Goes Marketing

SEPTEMBER 28, 2006

If you do, think about including some small marketing messages such as a link to an upcoming webinar or event, a link to the latest copy of your newsletter, or a link to your new product/service offerings. Customers expect to get these emails so spice them up a bit and keep on marketing.

Search Marketing

Search Marketing Paid Search Agency Online Marketing Advertising Agencies

Writing a White Paper? Read The Following Book

Anything Goes Marketing

OCTOBER 15, 2006

Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic. I provide advice to my clients on a daily basis on how to improve their online marketing tactics so I know a bit about white papers and lead generation.

Paper

Paper Lead Generation Tagging Online Marketing

Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

SEPTEMBER 28, 2008

PS: I talk more about query strings and how they can be used for improved tracking in my post called One way to tackle closed loop marketing. Tags: email marketing online marketing. PPS: Follow me on Twitter Technorati Tags: tracking multiple call to actions, email click-throughs, Improved results, query strings.

Landing Pages

Landing Pages Click Rate Tagging Differentiation

Have you Thanked Your Customers Today?

Anything Goes Marketing

NOVEMBER 19, 2006

PPS - Thanks for reading this blog and all of your comments PPPS - Thanks www.caror.org for that great image above Tags: clickz , email marketing , transactional emails , customer appreciation , Thanking your wife. Tags: email marketing online marketing blogging.

Blogger

Blogger Tagging Email Marketing Marketing Prospects

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

SEPTEMBER 30, 2006

Tags: B2C online marketing integrated marketing youtube.

Order

Order Youtube Wikipedia Advertising Agencies

I Invented the Word Blogletter

Anything Goes Marketing

MARCH 13, 2007

Tags: enewsletter online marketing writing for blogs.

Tagging

Tagging Newsletter Online Marketing Email Marketing

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

DECEMBER 21, 2009

Tags: lead nurturing email marketing marketing automation marketing metrics online marketing data management Twitter online communities Marketing Sherpa.

Work Management

Work Management Marketing Automation Services Marketing Management Planning

How do you allow prospects to get closer to your product?

Anything Goes Marketing

MARCH 24, 2007

Tags: B2B B2C online marketing integrated marketing.

Microsite

Microsite Product B2B Thought Leadership Web 2.0

Tips for Confirmation Pages

Anything Goes Marketing

DECEMBER 13, 2007

Tags: confirmation pages email marketing online marketing.

Tips

Tips RSS Opt-out Landing Pages

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

JUNE 22, 2008

. :) PPS - image courtesy of www.wearyourbeer.com Technorati tags: beer, landing page optimization, Marketing Experiments, Call to Action, What's In it for Me, test, PGA, Tiger Woods, Space - the final frontier. Tags: landing pages B2B lead conversion B2C online marketing Marketing Sherpa.

Landing Pages

Landing Pages Leads Lead Marketing Qualified Leads

Improve Your Email Copy, Improve Your Conversion Rate

Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. Tags: email marketing B2B B2C. Have you been here before? Email recipients will tend to not want to scroll back up to the top. I hope you enjoyed these tips.

Conversion Rate

Conversion Rate Conversion Opt-out CAN-SPAM

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

OCTOBER 13, 2008

Tags: landing pages B2B online marketing search.

Landing Pages

Landing Pages Case Study Case Studies Studies

Why I Use Twitter

Anything Goes Marketing

FEBRUARY 1, 2009

Tags: social media online marketing blogging Twitter.

Twitter

Twitter Social Media Blogger Work Management

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

JUNE 24, 2007

For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. A few easy ideas on starting conversations in your industry is to have an "ask the expert" knowledge exchange.

Communities

Communities Traffic Peer-to-peer Effectiveness

Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

APRIL 29, 2006

Technorati tags: B2B , e-newsletter , online marketing , blogs If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said."

Newsletter

Newsletter Opinions Tagging B2B Marketing

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

SEPTEMBER 16, 2007

Tags: online marketing Web 2.0.

Web 2.0

Web 2.0 Wikipedia Social Networks Tagging

How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

OCTOBER 3, 2006

PS: Here are some other useful posts on search marketing: Online Marketing is Being Dominated by Search Marketing. As Chris says, don't use this as an "opportunity to propose marriage to prospective customers". Start small and build your way up. What is Your Strategy?

Paid Search Agency

Paid Search Agency Lead Generation Generation Leads

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

SEPTEMBER 8, 2008

Technorati tags: email newsletters, e-newsletters, newsletter content, segmentation, relevancy, online marketting, targeted message, beer ad, Support Our Troops, examples, Umm. Tags: lead nurturing email marketing B2B enewsletter B2C.

Newsletter

Newsletter Paid Search Agency Co-Registration Lead Nurturing

Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

NOVEMBER 19, 2006

Tags: lead generation online marketing.

Paper

Paper Lead Generation Auto Responder Generation

Where do Your Email Newsletters go? Email Heaven?

Anything Goes Marketing

OCTOBER 23, 2006

Related Posts: Linking blogs and newsletters together Linking blogs and newsletters together Part II (Lead Nurturing) Online Marketing is Being Dominated by Search Marketing. Tags: email marketing , lead generation , SEO , search engine optimization , e-mail newsletter , blogletter. What is Your Strategy?

Newsletter

Newsletter Lead Generation Tagging Lead Nurturing

Lead Generation "Insights". Yeah Right!

Anything Goes Marketing

MARCH 7, 2007

Tags: lead nurturing B2B lead generation online marketing.

Lead Generation

Lead Generation Generation Lead Scoring Lead Ranking

How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

AUGUST 19, 2006

If you're e-marketing strategy isn't working, you may need to take a step back and either get some help, get some new tools or do both. Technorati tags: e-marketing , emarketing , online marketing , business blog , paid search , email marketing.

Paid Search Agency

Paid Search Agency Planning Blast Campaigns Banner Ads

Social Media Success Stories

Anything Goes Marketing

MARCH 8, 2009

tools , online marketing. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0. @chadhorenfeldt Tweet this! Technorati Tags: social media , Twitter , Linkedin , Tripit , success stories , Atlanta. StubleUpon , Digg , Facebook , Blogger , web 2.0 social networks.

Social Media

Social Media Web 2.0 Media Blogger

Viral Marketing in B2B - It Works!

Anything Goes Marketing

JANUARY 25, 2007

Leverage the investment that you have already made in your other online marketing investments by creatively thinking of ways to drive people to your website and turning them into leads. PS - as a blogger, you can also think of ways to bring people back to your blog.

Viral Marketing

Viral Marketing Work Management B2B Marketing Word of Mouth

Does Your Business do Podcasts? It Should

Anything Goes Marketing

DECEMBER 3, 2006

This is typically coming from someone in marketing who has just enough time to complete their existing marketing initiatives let alone this new podcast schmodcast stuff. Well if you're into online marketing and you're down with web 2.0. What's the point?" is a typical response.

Web 2.0

Web 2.0 RSS Webcast Business

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

Autoresponders

Autoresponders Sales Management Email Marketing B2B Marketing

B2B Marketing Zone

Anything Goes Marketing

How do Marketers Measure Online Marketing?

5 Ways to Set Expectations in Online Marketing

Webinars

Trending Sources

Five Big Online Marketing Mistakes

Webinars

Free Online Marketing Tools for Marketers

Combining Direct Mail with Your Online Marketing Efforts

Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Writing a White Paper? Read The Following Book

Improved Email Click-Through Tracking Using Query Strings

Have you Thanked Your Customers Today?

Honda Gets its Elements in Order With Fun Game

I Invented the Word Blogletter

5 Mistakes B2B Marketers Need to Avoid in 2010

How do you allow prospects to get closer to your product?

Tips for Confirmation Pages

The Right Way to Generate More Leads on Your Site

Improve Your Email Copy, Improve Your Conversion Rate

Landing Page Optimization: Mini Case Study

Why I Use Twitter

Driving More Web Traffic: The Community Effect

Obtaining Feedback for Your E-Newsletter

Who will be the Next President? Mr. or Mrs. Widget

How to Improve Paid Search for B2B Lead Generation

Newsletter Content that Engages Your Marketing Database

Improve how you use White Papers for Lead Generation - Part II

Where do Your Email Newsletters go? Email Heaven?

Lead Generation "Insights". Yeah Right!

How to destroy your e-marketing presence in 5 steps

Social Media Success Stories

Viral Marketing in B2B - It Works!

Does Your Business do Podcasts? It Should

Email Autoresponders 2.0 in B2B Marketing

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